{"id":873403,"date":"2025-09-16T21:12:43","date_gmt":"2025-09-17T02:12:43","guid":{"rendered":"https:\/\/newsycanuse.com\/index.php\/2025\/09\/16\/microsoft-tries-new-trick-to-dissuade-edge-users-downloading-chrome\/"},"modified":"2025-09-16T21:12:43","modified_gmt":"2025-09-17T02:12:43","slug":"microsoft-tries-new-trick-to-dissuade-edge-users-downloading-chrome","status":"publish","type":"post","link":"https:\/\/newsycanuse.com\/index.php\/2025\/09\/16\/microsoft-tries-new-trick-to-dissuade-edge-users-downloading-chrome\/","title":{"rendered":"Microsoft tries new trick to dissuade Edge users downloading Chrome"},"content":{"rendered":"<div id=\"primary\">\n<article id=\"post-2910774\">\n<div>\n<div>\n<p><img width=\"1024\" height=\"576\" src=\"https:\/\/www.pcworld.com\/wp-content\/uploads\/2025\/09\/shutterstock_2011098548-1.jpg?quality=50&#038;strip=all&#038;w=1024\" alt=\"An illustration of Microsoft Edge logo is seen on a mobile phone in a hand.\" data-hero decoding=\"async\" fetchpriority=\"high\"  ><\/p>\n<p><span>Image: viewimage \/ Shutterstock.com<\/span>\t\t\t\t<\/p>\n<\/p><\/div>\n<div>\n<div id=\"link_wrapped_content\">\n<body><\/p>\n<p>If you end up searching for Chrome in Bing Search with Microsoft Edge, you might start seeing a new advertisement that says \u201cAll you need is right here,\u201d reports <a href=\"https:\/\/go.skimresources.com?id=111346X1569483&#038;xs=1&#038;url=https:\/\/www.windowslatest.com\/2025\/09\/16\/bings-new-ad-displays-microsoft-edge-scoreboard-over-google-chrome-downloads-on-windows-11\/&#038;xcust=2-1-2910774-1-0-0-0-0&#038;sref=https:\/\/www.pcworld.com\/article\/2910774\/microsoft-tries-new-trick-to-dissuade-edge-users-downloading-chrome.html\" rel=\"nofollow\" data-subtag=\"2-1-2910774-1-0-0-0-0\" data-domain-name=\"windowslatest\" target=\"_blank\">Windows Latest<\/a>.<\/p>\n<p>The advertisement includes a table that compares features between Chrome and Edge and tries to sell you on the browser by saying \u201cMicrosoft Edge runs on the same technology as Chrome, with the added trust of Microsoft.\u201d You\u2019ll also spot quick links to apps like YouTube, Facebook, Gmail, WhatsApp, Instagram, and Netflix.<\/p>\n<p>It\u2019s no secret that Microsoft <em>really, really<\/em> wants users to stick with Edge and will do anything it can to deter users from switching to Chrome. In the past, Microsoft injected an <a href=\"https:\/\/www.pcworld.com\/article\/2116580\/microsoft-edge-now-asks-why-youre-switching-to-google-chrome.html\">awkward poll when downloading Chrome via Edge<\/a>, and earlier this year hid the Chrome download link in Edge. Meanwhile, Microsoft is <a href=\"https:\/\/www.pcworld.com\/article\/2878398\/microsoft-is-testing-another-edge-trick-to-convert-chrome-users.html\">testing new ways to convert Chrome users<\/a>.<\/p>\n<p>To be fair, Edge has been improving. In addition to getting various AI features, <a href=\"https:\/\/www.pcworld.com\/article\/2841216\/microsoft-says-edge-is-now-much-faster.html\">Edge has gotten much faster<\/a> and will continue to be <a href=\"https:\/\/www.pcworld.com\/article\/2874153\/microsoft-will-support-edge-on-windows-10-even-after-end-of-support.html\">supported even after Windows 10\u2019s end of life<\/a>. But tacky tactics like this are sure to turn off anyone who\u2019s still on the fence, and there aren\u2019t many left.<\/p>\n<p><\/body><\/div>\n<p>This article originally appeared on our sister publication <a href=\"https:\/\/www.pcforalla.se\" rel=\"noreferrer noopener\" target=\"_blank\">PC f\u00f6r Alla<\/a> and was translated and localized from Swedish.<\/p>\n<div data-ga=\"article-footer-author\">\n<h3>\n\t\t<a href=\"https:\/\/www.pcworld.com\/author\/mikael_markander\" rel=\"author\"><br \/>\n\t\tAuthor: Mikael Markander<\/a>, Contributor, PCWorld\t\t<\/h3>\n<div>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.pcworld.com\/wp-content\/uploads\/2025\/09\/1380047922-19.jpg?quality=50&#038;strip=all&#038;w=150&#038;h=150&#038;crop=1\" height=\"125\" width=\"125\">\n\t\t\t\t<\/p>\n<p>Mikael writes news across all our consumer tech categories. He has previously worked with Macworld, but today mainly writes for our sister sites PC f\u00f6r Alla and M3. Mikael has a firm grasp on which gadgets are released, and what is happening with the streaming services and the latest AI tools.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p><a href=\"https:\/\/www.pcworld.com\/article\/2910774\/microsoft-tries-new-trick-to-dissuade-edge-users-downloading-chrome.html\" class=\"button purchase\" rel=\"nofollow noopener\" target=\"_blank\">Read More<\/a><br \/>\n Rebecka Serna<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Image: viewimage \/ Shutterstock.com If you end up searching for Chrome in Bing Search with Microsoft Edge, you might start seeing a new advertisement that says \u201cAll you need is right here,\u201d reports Windows Latest. The advertisement includes a table that compares features between Chrome and Edge and tries to sell you on the browser<\/p>\n","protected":false},"author":1,"featured_media":873404,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[78,46,1162],"tags":[],"class_list":{"0":"post-873403","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-microsoft","8":"category-technology","9":"category-trick"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts\/873403","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/comments?post=873403"}],"version-history":[{"count":0,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts\/873403\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/media\/873404"}],"wp:attachment":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/media?parent=873403"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/categories?post=873403"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/tags?post=873403"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}