{"id":869441,"date":"2025-08-31T21:12:30","date_gmt":"2025-09-01T02:12:30","guid":{"rendered":"https:\/\/newsycanuse.com\/index.php\/2025\/08\/31\/from-innovation-to-impact-realtor-com-is-gaining-ground\/"},"modified":"2025-08-31T21:12:30","modified_gmt":"2025-09-01T02:12:30","slug":"from-innovation-to-impact-realtor-com-is-gaining-ground","status":"publish","type":"post","link":"https:\/\/newsycanuse.com\/index.php\/2025\/08\/31\/from-innovation-to-impact-realtor-com-is-gaining-ground\/","title":{"rendered":"From Innovation to Impact: Realtor.com is Gaining Ground"},"content":{"rendered":"<article id=\"post-3038\">\n<div>\n<p><span><br \/>\n        \t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/corpblog.wpengine.com\/wp-content\/uploads\/2024\/12\/Icon-Realtor-Color.png\" width=\"96\" height=\"96\"  alt=\"Realtor.com\"><br \/>\n                        <\/span><\/p>\n<p><span>At Realtor.com, we made significant strides this past quarter \u2013 rolling out new tools to help agents grow their business, adding property tax resources for homeowners, launching our biggest brand campaign yet, and advancing our national campaign to increase affordable housing supply. The result: consumers are choosing Realtor.com more often and helping us close the gap with our largest competitor, while extending our lead over the rest.<\/span><span id=\"more-3038\"><\/span><\/p>\n<p><span>Here\u2019s how we\u2019re turning innovation into impact:<\/span><\/p>\n<h2><b>Leading in Traffic Gains, Engagement &#038; Content<\/b><\/h2>\n<p><span>Even in a challenging housing market, consumers are choosing Realtor.com in growing numbers \u2013 and visiting more often.<\/span><\/p>\n<h3><strong>Realtor.com by the numbers\u00a0<\/strong><\/h3>\n<h5><span>Source: Comscore\/ June 2025 (latest available)<\/span><\/h5>\n<ul>\n<li><b>256 million site visits<\/b><span> \u2013 a 29% share of category traffic<\/span><\/li>\n<li><b>Closing the gap with Zillow <\/b><span>\u2013 narrowing the market share gap by 23 points, down from a 44% gap in June 2024 to 21% today.<\/span><\/li>\n<li><b>4x the traffic of Homes.com<\/b><span>,<\/span><b> 2x that of Redfin<\/b><\/li>\n<li><b>Category leading engagement<\/b><span> \u2013\u00a04.7 visits per visitor, highest among portals<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/corpblog.wpengine.com\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-22-at-11.15.29-AM.png\" alt width=\"1392\" height=\"752\"  > <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/corpblog.wpengine.com\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-22-at-11.14.38-AM.png\" alt width=\"1232\" height=\"174\"  ><\/p>\n<h3><b>Climbing fast as the leading voice in real estate\u00a0<\/b><\/h3>\n<p><span>We\u2019re gaining ground as the most trusted source for real estate news. Last quarter, Realtor.com\u00a0 <\/span><a href=\"https:\/\/www.realtor.com\/news\/\" target=\"_blank\" rel=\"noopener\"><span>News &#038; Insights<\/span><\/a><span> broke into the top three publishers of original residential real estate coverage across all U.S. media \u2014 and by July, we claimed the No. 1 spot.<\/span><\/p>\n<p><span>With 500\u2013600 original articles published each month, we\u2019re reaching high-intent audiences and cementing our position as the go-to source for buyers, sellers and real estate professionals.<\/span><\/p>\n<h2><b>A brand campaign that hits home<\/b><\/h2>\n<p><span>This spring, we launched our biggest brand campaign yet: <\/span><a href=\"https:\/\/www.realtor.com\/nearlyhome\/?cid=imc_2025_celebcampaign_pressrelease\" target=\"_blank\" rel=\"noopener\"><b>Nearly Home<\/b><\/a><b>, starring country music icon Reba McEntire. <\/b><span>Her signature warmth brings much-needed humor to the homebuying journey \u2013 and audiences are responding:<\/span><\/p>\n<ul>\n<li><span>+30% lift in brand response<\/span><\/li>\n<li><span>+2.6% growth in unique users<\/span><\/li>\n<\/ul>\n<p>Running across TV, digital, and social, Reba\u2019s message is simple: home is closer than you think. And Realtor.com is here to help you get there.<\/p>\n<h2><b>Supporting Agents &#038; Brokers Where It Counts<\/b><\/h2>\n<p><span>We\u2019re building a platform that works as hard for agents as it does for consumers \u2013 and last quarter, we raised the bar: <\/span><\/p>\n<ul>\n<li><span>We <\/span><a href=\"https:\/\/mediaroom.realtor.com\/2025-07-14-Realtor-com-R-Acquires-Zenlist\" target=\"_blank\" rel=\"noopener\"><b>acquired Zenlist<\/b><\/a><span>, <\/span><span>a collaborative, mobile-first home search experience that helps agents strengthen client relationships and close more deals.<\/span><\/li>\n<li><span>We <\/span><b>launched the <\/b><a href=\"https:\/\/www.inman.com\/realtor-com-pro-resources\/\" target=\"_blank\" rel=\"noopener\"><b>Realtor.com Pro Resource Center<\/b><\/a><span> on Inman.com \u2013 an all-in-one destination for market insights, marketing tools and agent-focused content. Find it under the \u201cEducation\u201d tab on <\/span><span>\u00a0<\/span><a href=\"http:\/\/inman.com\" target=\"_blank\" rel=\"noopener\"><span>Inman.com<\/span><\/a><span>.<\/span><\/li>\n<\/ul>\n<h2><b>Helping Homeowners Save \u2013 Even After Closing<\/b><\/h2>\n<p><span>Homeownership comes with ongoing costs. That\u2019s why we launched the industry\u2019s first <\/span><a href=\"https:\/\/mediaroom.realtor.com\/2025-04-29-Are-Homeowners-Overpaying-on-Property-Taxes-Now-They-Can-Find-Out-on-Realtor-com-R\" target=\"_blank\" rel=\"noopener\"><span>property tax assessment tool <\/span><\/a><span>on a major real estate portal.<\/span><\/p>\n<p><span>Why it matters: 40% of U.S. homes may be overassessed. Our tool helps homeowners determine whether their home is overassessed or not, estimate potential savings, generate information that can be used as evidence in a potential appeal, and potentially save hundreds on their property taxes.<\/span><\/p>\n<h2><b>Turning awareness into action on housing supply<\/b><\/h2>\n<p><span>Through <\/span><a href=\"https:\/\/www.realtor.com\/letamericabuild\/\" target=\"_blank\" rel=\"noopener\"><b>Let America Build<\/b><\/a><span>, <\/span><span>we\u2019re putting our platform to work for one of the industry\u2019s most urgent issues: the housing supply crisis.\u00a0<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><span>In April, we released\u00a0 the first-ever <\/span><b>state-by-state housing <\/b><a href=\"https:\/\/www.realtor.com\/research\/state-report-cards-2025\/\" target=\"_blank\" rel=\"noopener\"><b>scorecard<\/b><\/a><span>.<\/span><\/li>\n<li aria-level=\"1\"><span>In June, the <\/span><b>U.S. Conference of Mayors unanimously <\/b><a href=\"https:\/\/mediaroom.realtor.com\/2025-06-30-U-S-Mayors-Rally-Behind-Realtor-com-R-Let-America-Build-Campaign\" target=\"_blank\" rel=\"noopener\"><b>passed a resolution<\/b><\/a><b> backing the campaign<\/b><span>\u2014a major win with bipartisan momentum.<\/span><\/li>\n<\/ul>\n<p><span>We\u2019re not just highlighting the problem; we\u2019re helping drive the solution.<\/span><\/p>\n<h2><b>Looking Ahead<\/b><\/h2>\n<p><span>We\u2019re carrying this momentum into the next quarter with the same focus: building smarter tools for buyers, creating opportunities for agents, and using our platform to move the industry forward.<\/span><\/p>\n<p><span>We\u2019re proud of the ground we\u2019ve gained \u2013 and the results speak for themselves. <\/span><\/p>\n<\/p><\/div>\n<p><a href=\"https:\/\/www.realtor.com\/homemade\/from-innovation-to-impact-realtor-com-is-gaining-ground\/\" class=\"button purchase\" rel=\"nofollow noopener\" target=\"_blank\">Read More<\/a><br \/>\n Realtor.com<\/p>\n","protected":false},"excerpt":{"rendered":"<p>At Realtor.com, we made significant strides this past quarter \u2013 rolling out new tools to help agents grow their business, adding property tax resources for homeowners, launching our biggest brand campaign yet, and advancing our national campaign to increase affordable housing supply. The result: consumers are choosing Realtor.com more often and helping us close the<\/p>\n","protected":false},"author":1,"featured_media":869442,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29433,1822],"tags":[],"class_list":{"0":"post-869441","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-impact","8":"category-innovation"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts\/869441","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/comments?post=869441"}],"version-history":[{"count":0,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts\/869441\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/media\/869442"}],"wp:attachment":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/media?parent=869441"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/categories?post=869441"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/tags?post=869441"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}