{"id":867540,"date":"2025-08-23T23:13:55","date_gmt":"2025-08-24T04:13:55","guid":{"rendered":"https:\/\/newsycanuse.com\/index.php\/2025\/08\/23\/keith-mcnally-will-probably-post-about-this\/"},"modified":"2025-08-23T23:13:55","modified_gmt":"2025-08-24T04:13:55","slug":"keith-mcnally-will-probably-post-about-this","status":"publish","type":"post","link":"https:\/\/newsycanuse.com\/index.php\/2025\/08\/23\/keith-mcnally-will-probably-post-about-this\/","title":{"rendered":"Keith McNally Will Probably Post About This"},"content":{"rendered":"<div>\n<section data-editable=\"top\" data-track-zone=\"top\">\n<nav data-uri=\"www.vulture.com\/_components\/global-nav\/instances\/social-off@published\" aria-label=\"New York Magazine sites\" data-editable=\"settings\">\n<\/nav>\n<\/section>\n<section>\n<section data-editable=\"main\" data-track-zone=\"main\">\n<article role=\"main\" data-track-type=\"article-detail\" data-uri=\"www.vulture.com\/_components\/article\/instances\/cmdyk8adk000j0igpiljfvbsd@published\" data-content-channel=\"News\" data-crosspost data-type=\"Feature\" data-syndication=\"original\" data-headline=\"Keith McNally Will Probably Post About This\" data-authors=\"Fran Hoepfner\" data-publish-date=\"2025-08-05\" data-tags=\"keith mcnally, instagram, deep dives, extremely online, balthazar, nyc, new york city, news, social media, samuel pepys, memoir, books, vulture homepage lede\" data-issue-date data-components-count=\"9\" data-canonical-url=\"http:\/\/www.vulture.com\/article\/a-close-read-of-keith-mcnallys-very-new-york-instagram.html\">\n<header>\n<div>\n<h2 data-editable=\"overrideHeadline\">Keith McNally Will Probably Post About This<\/h2>\n<p><span><br \/>\n                  <a href=\"\/\/www.vulture.com\/author\/fran-hoepfner\/\" rel=\"author\"><br \/>\n                    <img decoding=\"async\" src=\"https:\/\/pyxis.nymag.com\/v1\/imgs\/ab8\/1f2\/69ba828a91da6addcddfc2150dc2480432-Fran-Hoepfner.2x.rsquare.w168.jpg\" alt=\"Portrait of Fran Hoepfner\"><br \/>\n                  <\/a><br \/>\n                <\/span><br \/>\n            <span data-editable=\"bylines\"><\/p>\n<p><span>By<\/span> <span><br \/>\n        <a href=\"\/\/www.vulture.com\/author\/fran-hoepfner\/\" rel=\"author\"><span>Fran Hoepfner<\/span><\/a>,<br \/>\n          <span>a senior news writer who covers pop culture and the internet<\/span><\/p>\n<p>      <\/span><\/p>\n<p>              <\/span>\n          <\/p>\n<\/p><\/div>\n<\/header>\n<section>\n<div id=\"vulture-zephr-anchor\" data-editable=\"content\">\n<div>\n<div>\n            <picture><source media=\"(min-resolution: 192dpi) and (min-width: 1180px), (-webkit-min-device-pixel-ratio: 2) and (min-width: 1180px)\"  width=\"700\" height=\"467\"><source media=\"(min-width: 1180px) \"  width=\"700\" height=\"467\"><source media=\"(min-resolution: 192dpi) and (min-width: 768px), (-webkit-min-device-pixel-ratio: 2) and (min-width: 768px)\"  width=\"700\" height=\"467\"><source media=\"(min-width: 768px)\"  width=\"700\" height=\"467\"><source media=\"(min-resolution: 192dpi), (-webkit-min-device-pixel-ratio: 2)\"  width=\"700\" height=\"467\"><img decoding=\"async\" src=\"https:\/\/pyxis.nymag.com\/v1\/imgs\/9b2\/e11\/2e8d533edc58899688c03dd7b7df8d5949-mcnally-IG-grid-01.rhorizontal.w700.jpg\" data-content-img width=\"700\" height=\"467\" fetchpriority=\"high\"> <\/picture>\n          <\/div>\n<div>\n<p><span>Photo-Illustration: Vulture; Photos: @keithmcnallynyc via Instagram<\/span>\n              <\/p>\n<\/p><\/div>\n<\/p><\/div>\n<p data-editable=\"text\" data-uri=\"www.vulture.com\/_components\/clay-paragraph\/instances\/cmdyk8adk000i0igpqnnbzsiu@published\" data-word-count=\"288\">Keith McNally arrived on Instagram with a bone to pick. In his recent memoir, <em>I Regret Almost Everything<\/em>, the New York restaurateur describes his early days on the platform, writing, \u201cOnce I\u2019d figured out how it worked, I was shocked by the fictitious lives people presented on Instagram. Almost everybody appeared to have perfect marriages and \u2018bright\u2019 kids, and to lead exceptionally undamaged lives.\u201d McNally started his own account in part to \u201cpiss people off. To yank them off their high horses.\u201d And he often <em>does<\/em> piss people off, speaking out in favor of maligned figures like <a href=\"https:\/\/www.instagram.com\/p\/C0UwuHGv9kE\/\">Woody Allen<\/a>, <a href=\"https:\/\/www.instagram.com\/p\/C2LBIHZPkVd\/\">J.K. Rowling<\/a>, and <a href=\"https:\/\/www.instagram.com\/p\/CvhqKdBO7nf\/\">Kevin Spacey<\/a>, or <a href=\"https:\/\/www.instagram.com\/p\/CR6VV35MlX9\/\">posting<\/a> (and <a href=\"https:\/\/www.instagram.com\/p\/CcYxYTovaI5\/\">reposting<\/a>) a photo of himself looking pleased in a hospital gown and mesh briefs after his vasectomy. Most notably \u2014 and likely the reason he is best known to people outside New York \u2014 McNally used his Instagram account to go<a href=\"https:\/\/www.vulture.com\/2022\/10\/james-corden-banned-balthazar-abusive-behavior.html\"> in on then-late-night host James Corden<\/a> in 2022 for being \u201cthe most abusive customer\u201d to his Balthazar servers since the Soho restaurant opened in 1997. McNally banned Corden from Balthazar, <a href=\"https:\/\/www.instagram.com\/p\/Cj1kAeNIXmK\/?utm_source=ig_embed&#038;ig_rid=4edc796b-871e-46bd-91ef-dd2cd9ed60d3\">only to un-ban him a few hours later<\/a>, explaining on Instagram that \u201chaving fucked up myself more than most people, I strongly believe in second chances.\u201d In his memoir, McNally explains that he \u201cexaggerated\u201d his outrage in an attempt to \u201cseek the approval\u201d of his young Balthazar staff. As his follower count skyrocketed, McNally found himself attracted to the lure of what he calls \u201cgold coins\u201d \u2014 not literal money but attention, followers, affirmation. \u201cIf this is the power of Instagram,\u201d he writes, \u201cI want no part of it. That\u2019s what I\u2019d like to say. But I can\u2019t. I\u2019m afraid the lure of gold coins is too much to resist.\u201d<\/p>\n<p data-editable=\"text\" data-uri=\"www.vulture.com\/_components\/clay-paragraph\/instances\/cmdykm92h001y3b78by4oy2v1@published\" data-word-count=\"166\">Despite McNally\u2019s admission that he loves the attention he receives from causing drama on Instagram, he\u2019s not a troll \u2014 at least not by any conventional measure. Where internet trolls often come off as flippant or spiteful, there is a relentless sense of play and mastery of language in even McNally\u2019s most needling posts. He knows not to take any of this too seriously; the joke is on us if we take the bait. Most Instagram accounts belonging to celebrities or public figures seek to create an anodyne, uniform experience; people peddle in similar photo quality, regular fixtures, minimal opinion sharing (or exclusive opinion sharing built on a political consistency). \u201cI\u2019m normal,\u201d this argues on behalf of some of our culture\u2019s least normal people. McNally blows all of that up. He is a classic provocateur: It\u2019s not enough that he is friends with Woody Allen but that he has to qualify him as <a href=\"https:\/\/www.instagram.com\/p\/C2ek5cTosam\/\">\u201cthe innocent Woody Allen.\u201d<\/a> His defense is earnest, unvarnished. It\u2019s irritating but authentic.<\/p>\n<p data-editable=\"text\" data-uri=\"www.vulture.com\/_components\/clay-paragraph\/instances\/cmdykm92i001z3b78kx0r8say@published\" data-word-count=\"227\">A McNally post <em>can<\/em> express just about anything \u2014 admiration, resentment, intimacy, frustration, or something in between \u2014 and that lends his Instagram an honesty otherwise unseen on the internet. His views are unpredictable: Despite his penchant for hobnobbing with the likes of <a href=\"https:\/\/www.instagram.com\/p\/DJb3gJcOCy8\/?img_index=1\">Wintour<\/a> or the <a href=\"https:\/\/www.instagram.com\/p\/Cetq5n3g50e\/?hl=en\">odd Housewife<\/a>, he has great disdain for the <a href=\"https:\/\/www.instagram.com\/p\/C3mPuavMz27\/?hl=en\">monarchy of England<\/a> and <a href=\"https:\/\/www.instagram.com\/p\/DJ-veLgstyZ\/?hl=en\">Jeff Bezos<\/a>. He\u2019s got nothing to lose. So when he says <a href=\"https:\/\/www.instagram.com\/p\/DDnODYEv7vN\/?hl=en\">he hates <em>Love Actually<\/em><\/a>, you believe him. Which is maybe<strong> <\/strong>why he sometimes lies. Just recently he shared <a href=\"https:\/\/www.instagram.com\/p\/DKMuwfNuST_\/?img_index=1\">a picture of himself with Diane Sawyer<\/a> and detailed an affair he says they had in the 1970s. \u201cDiane and I had a whirlwind love affair. It only lasted a week but we became best friends for life. Even though I\u2019m really happy that we\u2019re best friends I sometimes wonder what would have happened if we\u2019d stayed together\u2026\u201d The tabloids <a href=\"https:\/\/pagesix.com\/2025\/05\/28\/celebrity-news\/keith-mcnally-claims-he-secretly-had-whirlwind-love-affair-with-diane-sawyer\/\">went nuts<\/a>, but <a href=\"https:\/\/www.youtube.com\/watch?v=bmw_nqyX6_0\">he later told Mo Rocca<\/a> that the story simply isn\u2019t true. What is clear from this incessant Instagram posting is that McNally is simply happy to be here. Which here? His restaurants, New York, England \u2014 wherever. He is not concerned with brand building (his restaurants are doing fine) or glamor (he already has famous friends). What McNally does is use Instagram to do what he did long before he worked in restaurants \u2014 he tells stories.<\/p>\n<p data-editable=\"text\" data-uri=\"www.vulture.com\/_components\/clay-paragraph\/instances\/cmdykm92l00203b78j5wvi4zc@published\" data-word-count=\"216\">McNally is certainly not the only person documenting New York, but he renders himself accessible in a way that other titans of art and culture do not. The 73-year-old has amassed a significant following on the platform from users that transcend his generation or even his time zone in part because his account feels not unlike any other page on the internet. You don\u2019t need to care about or have gone to his restaurants, live in New York, or even know much about him to appreciate his online presence. Earlier this summer, McNally professed support for NYC mayoral candidate Zohran Mamdani, who he called <a href=\"https:\/\/www.instagram.com\/p\/DLidEaTPb1t\/\">\u201cTHE FUTURE\u201d<\/a> (caps his). A few days later, he posted a screenshot of another user\u2019s Story.<strong> <\/strong>That post was itself a screenshot of McNally\u2019s Mamdani endorsement on someone else\u2019s Instagram Story<strong>,<\/strong> with the added text, \u201cBalthazar I take back what I said about your mediocre beef tartare.\u201d McNally took the joke in stride, writing in the caption that there was \u201cat least one person left\u201d in the city with a sense of humor. In <a href=\"https:\/\/www.instagram.com\/p\/DMG3dakMM5g\/\">a later post<\/a>, a commenter derided McNally\u2019s endorsement, writing, \u201cKeith, educate yourself on his platform and how he views entrepreneurs like yourself. He\u2019s not your friend.\u201d McNally shot back: \u201cI\u2019ll decide who my friend is, you fucking moron.\u201d<strong>\u00a0<\/strong><\/p>\n<p data-editable=\"text\" data-uri=\"www.vulture.com\/_components\/clay-paragraph\/instances\/cmdykm92l00213b787lwt95as@published\" data-word-count=\"283\">In tumultuous times, as institutions and figureheads crumble under the pressures and corruption of modern living, McNally appears to change with the tide of the city. His life in restaurants has brought him close to every kind of person imaginable \u2014 from his staff to tourists to regulars to his longtime celebrity pals. Working in hospitality has lent McNally an almost parental role: Here is an establishment who, perhaps, doesn\u2019t completely disappoint.<strong> <\/strong>Or rather: Here is one who disappoints and reflects, grows and changes, clowns around, and moves on. In a single day, he\u2019ll post photos from 30 years ago, four years ago, memes he found online ten minutes ago. <em>I Regret Almost Everything <\/em>is a deft memoir \u2014 as precise and interesting as McNally can be, detailing his early years as well as the years surrounding his 2018 stroke that radically altered his outlook on life \u2014 but a book is a polished artifact. People have to approve things; fact-checkers make their calls. McNally\u2019s memoir is an impression of his life, but his Instagram is much more alive. Every time he posts about his Cotswolds house, which he lost in his divorce, he\u2019s clear to showcase its beauty in the photo before adding in the caption <a href=\"https:\/\/www.instagram.com\/p\/DMvw4R5MRa9\/?img_index=1\">that he never had sex there<\/a>. On its face, there are few problems more Champagne than that, but McNally renders this fact with refreshing humility. \u201cDuring the course of building my dream house I went broke, had a stroke, two of my restaurants went bust, and my wife left me. So the Moral of the story is\u2026 whenever you buy a new house please make sure you have Lots of fucking Sex in it.\u201d Point taken.<strong> <\/strong><\/p>\n<p data-editable=\"text\" data-uri=\"www.vulture.com\/_components\/clay-paragraph\/instances\/cmdyl8dx5000c3b783eorbplx@published\" data-word-count=\"100\">He spouts urban legends with relish: Did he really meet Marlon Brando? John Belushi? Does it matter either way? Much of what feels wonderful and stupid about living in New York defies expectation. Through McNally\u2019s Instagram, we witness shifting political tides, cultural frustration, the <em>Barbie<\/em> movie, city politics, gossip, and also the occasional picture of a burger. Like anyone foolish enough to buy into the myth of the city, he is outrageously self-possessed and frequently doubtful of what it is he does with himself. And what\u2019s more, McNally has made it available to anyone who lives anywhere, warts and all.<\/p>\n<p data-editable=\"text\" data-uri=\"www.vulture.com\/_components\/clay-paragraph\/instances\/cmdykm92m00223b7876538np4@published\" data-word-count=\"170\">In McNally\u2019s Instagram, I\u2019m reminded at times of the diary of Samuel Pepys, a 17th-century English naval administrator. That sounds unremarkable now in a landscape of public diaries, memories, and celebrities reading the audiobooks of their autobiographies, but Pepys was something of a groundbreaking force in the genre.<strong> <\/strong>He was not concerned with form or style \u2014 he was not a novelist, or even an aspiring one. He was mostly just a guy. But he wrote frequently and with great detail as to the goings on of his life: his work and his marriage; what food he ate and where he went. He confided in these pages about his affairs in lurid frankness, and as ostensibly \u201cnormal\u201d as Pepys was, he lived through extraordinary times: fires, wars, political upheaval. Historians now look to Pepys\u2019s diary as both an archival text and simply a funny read. An anecdote in which <a href=\"https:\/\/x.com\/samuelpepys\/status\/1045830610529525767\">Pepys was forced by circumstance to defecate in a chimney<\/a> doesn\u2019t <em>not<\/em> feel like something McNally could one day cop to.<\/p>\n<p data-editable=\"text\" data-uri=\"www.vulture.com\/_components\/clay-paragraph\/instances\/cmdykm92m00233b788oea4a0e@published\" data-word-count=\"150\">On February 20, 2020, McNally <a href=\"https:\/\/www.instagram.com\/p\/B8y9m8KnOyy\/\">posted <\/a>on Instagram for the first time: a photo of one of the waiters at the now-shuttered Financial District restaurant Augustine whose body disappears on the edge of the frame. In the caption, he quipped, \u201cWe only employ bodiless waiters.\u201d In his multiple posts that day, his tone was straightforward and lighthearted. He captioned a photo of a <a href=\"https:\/\/www.instagram.com\/p\/B8zG7Pfnwca\/\">highway in Florida<\/a> with \u201cthe entrance to my driveway\u201d \u2014 an unclear joke not expanded upon or otherwise acknowledged. That it doesn\u2019t hit doesn\u2019t matter much. An oddball post amusing to McNally and McNally alone became a kind of standard: Sometimes he\u2019s just saying stuff to say stuff. That his account goes back to just before COVID is a glimpse at a life that feels very distant \u2014 February 2020 might as well have been 100 years ago. For McNally, it\u2019s only about 6,000 and something posts.<\/p>\n<\/p><\/div>\n<p>      <span>Keith McNally Will Probably Post About This<\/span><\/p>\n<p>    <dialog><br \/>\n      <span><br \/>\n        <svg width=\"6\" height=\"14\" viewBox=\"0 0 6 14\" fill=\"none\">\n  <path d=\"M4.84191 13.478C4.84191 13.826 4.64391 14 4.24791 14H1.54791C1.22391 14 1.06191 13.85 1.06191 13.55V10.85C1.06191 10.586 1.17591 10.454 1.40391 10.454H4.51791C4.73391 10.454 4.84191 10.574 4.84191 10.814V13.478ZM4.13991 8.708C4.12791 8.888 4.07391 9.02 3.97791 9.104C3.89391 9.176 3.74991 9.212 3.54591 9.212H2.30391C2.12391 9.212 2.00391 9.176 1.94391 9.104C1.89591 9.032 1.85991 8.918 1.83591 8.762L0.935906 1.058C0.923906 0.926 0.947906 0.823999 1.00791 0.751999C1.07991 0.679999 1.16991 0.643999 1.27791 0.643999H4.67991C4.91991 0.643999 5.02791 0.769999 5.00391 1.022L4.13991 8.708Z\" fill=\"#DB2800\" \/>\n<\/svg><\/p>\n<p>      <\/span><br \/>\n      <span><\/span><br \/>\n      <span><br \/>\n        <svg width=\"14\" height=\"13\" viewBox=\"0 0 14 13\" fill=\"none\">\n  <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M12.9823 1.22855C13.1775 1.03329 13.1775 0.716709 12.9823 0.521447C12.787 0.326184 12.4704 0.326184 12.2751 0.521447L7.00185 5.79474L1.72855 0.521447C1.53329 0.326184 1.21671 0.326184 1.02145 0.521447C0.826184 0.716709 0.826184 1.03329 1.02145 1.22855L6.29474 6.50185L1.02145 11.7751C0.826184 11.9704 0.826184 12.287 1.02145 12.4823C1.21671 12.6775 1.53329 12.6775 1.72855 12.4823L7.00185 7.20896L12.2751 12.4823C12.4704 12.6775 12.787 12.6775 12.9823 12.4823C13.1775 12.287 13.1775 11.9704 12.9823 11.7751L7.70896 6.50185L12.9823 1.22855Z\" fill=\"#DA4022\" \/>\n<\/svg><\/p>\n<p>      <\/span><br \/>\n    <\/dialog><\/p>\n<\/section>\n<\/section>\n<section data-editable=\"tertiary\" data-track-zone=\"tertiary\">\n<p data-editable=\"text\" data-uri=\"www.vulture.com\/_components\/disclaimer-text\/instances\/revenue-disclaimer@published\">Things you buy through our 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culture and the internet Photo-Illustration: Vulture; Photos: @keithmcnallynyc via Instagram Keith McNally arrived on Instagram with a bone to pick. In his recent memoir, I Regret Almost Everything, the New York restaurateur describes his early days on<\/p>\n","protected":false},"author":1,"featured_media":867541,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2858,34314],"tags":[17378,70227],"class_list":{"0":"post-867540","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-keith","8":"category-mcnally","9":"tag-keith","10":"tag-mcnally"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts\/867540","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/comments?post=867540"}],"version-history":[{"count":0,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts\/867540\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/media\/867541"}],"wp:attachment":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/media?parent=867540"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/categories?post=867540"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/tags?post=867540"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}