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Over the last 10 years, investing in and leading companies, I’ve wrestled with one big question: How do you build something that lasts in a world that changes faster every day?<\/p>\n
If you’re an entrepreneur<\/a>, you’ve probably felt it too. There’s always a new AI tool,<\/a> a new social platform or a new business model. It’s not just noise \u2014 it’s acceleration. Thanks to positive feedback loops (like Wright’s Law<\/a>), the pace of technological change really is<\/i> speeding up. Better tools lead to better tools. It’s exponential.<\/p>\n So how do we keep up? How do we lead teams, build products and stay relevant without burning out or constantly pivoting?<\/p>\n Here’s what I’ve learned: You need a North Star. A clear purpose that guides every decision \u2014 no matter how fast the world changes.<\/p>\n Related: Stop Searching for Your Purpose \u2014 It’s Delaying Your Success. Here’s What to Focus on Instead.<\/a><\/b><\/p>\n Technology is rewriting the rules daily. If your business is built around a single product or service, it’s only a matter of time before someone else builds something better, cheaper or smarter.<\/p>\n But if you’re anchored to a purpose <\/i>\u2014 a meaningful problem you’re solving \u2014 you can’t be disrupted. You might need to change how you deliver on that mission, but the mission itself keeps you steady.<\/p>\n Let me give you a few examples that have shaped my thinking:<\/p>\n If you’re a founder, CEO or builder, here’s how I recommend you apply this thinking:<\/p>\n There’s no stopping the pace of change. But you don’t need to outrun it. You need to out-align it \u2014 with purpose<\/a>.<\/p>\n In my experience, there’s no better edge than knowing exactly<\/i> why you’re doing what you’re doing. When your team is aligned around that North Star, it’s not just your product that wins. It’s your brand<\/a>, your culture and your long-term relevance.<\/p>\n That’s how you build something that doesn’t just survive disruption \u2014 but drives it.<\/p>\n<\/div>\nPurpose over product<\/h2>\n
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What this looks like in practice<\/h2>\n
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Final thought<\/h2>\n