{"id":865771,"date":"2025-08-16T22:14:38","date_gmt":"2025-08-17T03:14:38","guid":{"rendered":"https:\/\/newsycanuse.com\/index.php\/2025\/08\/16\/chongqing-coffee-industry-leaders-urge-jd-com-to-end-subsidy-driven-price-war\/"},"modified":"2025-08-16T22:14:38","modified_gmt":"2025-08-17T03:14:38","slug":"chongqing-coffee-industry-leaders-urge-jd-com-to-end-subsidy-driven-price-war","status":"publish","type":"post","link":"https:\/\/newsycanuse.com\/index.php\/2025\/08\/16\/chongqing-coffee-industry-leaders-urge-jd-com-to-end-subsidy-driven-price-war\/","title":{"rendered":"Chongqing coffee industry leaders urge JD.com to end subsidy-driven price war"},"content":{"rendered":"<section id=\"content\">\n\t\t<main id=\"main\"><\/p>\n<div>\n<figure>\n<p>\t\t\t\t<img data-perfmatters-preload width=\"1080\" height=\"720\" src=\"https:\/\/i0.wp.com\/technode.com\/wp-content\/uploads\/2023\/06\/JD-HQ.jpeg?fit=1080%2C720&#038;ssl=1\" alt data-hero-candidate=\"1\" fetchpriority=\"high\" object-fit=\"cover\" decoding=\"async\"  ><br \/>\n\t\t\t<\/figure>\n<\/p><\/div><figcaption><span><span><span>Credit:<\/span> JD<\/span><\/span><\/figcaption><div>\n<article id=\"post-191848\">\n<div>\n<p>On June 5, the Chongqing Coffee Industry Association issued a joint statement with several local independent coffee brands, urging JD.com\u2019s food delivery to halt its aggressive Billion-Yuan Subsidy campaign. The group criticized the platform\u2019s steep discounts on freshly brewed coffee, claiming it has triggered a rapid market-wide price collapse and harmed the long-term health of the local coffee sector. The statement highlighted that large chains like Luckin and Cotti benefit disproportionately from subsidies, pushing their delivery prices below cost, some as low as RMB 1.68 ($0.23) per cup, while squeezing out smaller local players. In May, independent caf\u00e9s in Chongqing \u2013 one of China\u2019s biggest cities \u2013 reportedly saw a 12% drop in online sales and a 13% fall in average order price. The association warned that continued price wars could accelerate store closures and job losses. It called on JD.com to disclose its subsidy mechanisms and redirect funds toward fostering a sustainable delivery ecosystem. The open letter has since been taken down. [<a href=\"https:\/\/36kr.com\/p\/3323665953827077\">36Kr<\/a>, in Chinese] <\/p>\n<\/p><\/div>\n<\/p><\/div>\n<p>\t\t<\/main><br \/>\n\t<\/section>\n<p> TechNode Feed <br \/><a href=\"https:\/\/technode.com\/2025\/06\/06\/chongqing-coffee-industry-leaders-urge-jd-com-to-end-subsidy-driven-price-war\/\" class=\"button purchase\" rel=\"nofollow noopener\" target=\"_blank\">Read More<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Credit: JD On June 5, the Chongqing Coffee Industry Association issued a joint statement with several local independent coffee brands, urging JD.com\u2019s food delivery to halt its aggressive Billion-Yuan Subsidy campaign. The group criticized the platform\u2019s steep discounts on freshly brewed coffee, claiming it has triggered a rapid market-wide price collapse and harmed the long-term<\/p>\n","protected":false},"author":1,"featured_media":865772,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[44884,2890],"tags":[44883,8999],"class_list":{"0":"post-865771","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-chongqing","8":"category-coffee","9":"tag-chongqing","10":"tag-coffee"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts\/865771","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/comments?post=865771"}],"version-history":[{"count":0,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts\/865771\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/media\/865772"}],"wp:attachment":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/media?parent=865771"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/categories?post=865771"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/tags?post=865771"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}