{"id":864498,"date":"2025-07-24T03:18:18","date_gmt":"2025-07-24T08:18:18","guid":{"rendered":"https:\/\/newsycanuse.com\/index.php\/2025\/07\/24\/beating-your-competition-why-competitive-tracking-is-a-game-changer-for-building-product-manufacturers\/"},"modified":"2025-07-24T03:18:18","modified_gmt":"2025-07-24T08:18:18","slug":"beating-your-competition-why-competitive-tracking-is-a-game-changer-for-building-product-manufacturers","status":"publish","type":"post","link":"https:\/\/newsycanuse.com\/index.php\/2025\/07\/24\/beating-your-competition-why-competitive-tracking-is-a-game-changer-for-building-product-manufacturers\/","title":{"rendered":"Beating Your Competition: Why Competitive Tracking is a Game-Changer for Building Product Manufacturers"},"content":{"rendered":"<div>\n<p><span id=\"hs_cos_wrapper_post_body\" data-hs-cos-general-type=\"meta_field\" data-hs-cos-type=\"rich_text\"><a id=\"in-short\" data-hs-anchor=\"true\"><\/a><\/p>\n<p>In Short:<\/p>\n<ul>\n<li><strong>Track competitors <\/strong>to improve sales, spot trends, and find new opportunities.<\/li>\n<li><strong>Act fast<\/strong> on market info to stay ahead and avoid mistakes.<\/li>\n<li><strong>Use tools like ConstructConnect<sup>\u00ae<\/sup> Insight<\/strong> to track your products, your competition, and grow your business.<\/li>\n<\/ul>\n<p>Being good at business isn\u2019t enough, you also need to be strategic.<\/p>\n<p>One of the smartest strategies for building product manufacturers is competitive tracking. This means keeping an eye on what other businesses are doing and comparing your performance to theirs.<\/p>\n<p>Competitive tracking is a specialty of Dale Draggoo, the Director of Strategic<img decoding=\"async\" src=\"https:\/\/www.constructconnect.com\/hs-fs\/hubfs\/assets\/Dale%20Draggoo%20Headshot.jpg?width=269&#038;height=249&#038;name=Dale%20Draggoo%20Headshot.jpg\" width=\"269\" height=\"249\" loading=\"lazy\" alt=\"Dale Draggoo, Director of Strategic Accounts at ConstructConnect\"  > Accounts at ConstructConnect. He works with enterprise-level building product manufacturers.<\/p>\n<p>In our latest <a href=\"https:\/\/www.youtube.com\/watch?v=rVKdGZJWpLw\" rel=\"noopener\" target=\"_blank\">&#8220;Interview with the Experts,&#8221;<\/a> we spoke with Draggoo about why competitive tracking should be a priority for every employee and why it\u2019s important to act quickly on what it reveals. For him, tracking intelligence isn\u2019t just smart, it\u2019s essential.<\/p>\n<p><span>Want to get your products in more construction projects?<\/span><br \/>Read <a href=\"http:\/\/www.constructconnect.com\/blog\/tips_from_an_expert_architect\" rel=\"noopener\" target=\"_blank\"><em>Tips from an expert architect: 5 strategies manufacturers can start right now to get your products specified<\/em><\/a><\/p>\n<p><a id=\"Q:-Why-is-competitive-intelligence-important\" data-hs-anchor=\"true\"><\/a><a id=\"Q-Why-is-competitive-tracking-important\" data-hs-anchor=\"true\"><\/a><\/p>\n<h2>Q: Why is competitive tracking important for building product manufacturers?<\/h2>\n<p><span>A:<\/span> Competition tracking is critical to:<\/p>\n<ul>\n<li>The development, execution, and evaluation of sales,<\/li>\n<li>Marketing and product strategies,<\/li>\n<li>Identifying market trends,<\/li>\n<li>Benchmarking an organization&#8217;s performance,<\/li>\n<li>Spotting <a href=\"http:\/\/www.constructconnect.com\/blog\/how-building-product-manufacturers-can-adapt-to-supply-chain-conditions-for-optimum-performance\" rel=\"noopener\" target=\"_blank\">opportunities and threats,<\/a><\/li>\n<li>Creating and enhancing customer value, and<\/li>\n<li>Avoiding costly mistakes through misguided strategies.<\/li>\n<\/ul>\n<p><a id=\"Q:-How-has-competitive-intelligence-transformed\" data-hs-anchor=\"true\"><\/a><\/p>\n<h2>Q: How has competitive tracking transformed the construction industry?<\/h2>\n<p><span>A:<\/span> [You can see] the differences between companies that track versus those that don\u2019t. Organizations that are aggressive in their market intelligence gathering have more satisfied and loyal customers, and better overall operational performance.<\/p>\n<p>Examples of that would be increases in revenue, sales margins, and operational efficiencies.<\/p>\n<p>Market intelligence gathering should be a daily activity and be the responsibility of everyone in the organization.<\/p>\n<p><a id=\"Q:-What-should-a-company-do-when-they-find\" data-hs-anchor=\"true\"><\/a><\/p>\n<h2>Q: What should a company do when they find their competition specified on a project?<\/h2>\n<p><span>A: <\/span>When a competitor&#8217;s product is specified and [your product] is not, and depending on the project stage of design, my coaching is to contact the design team, specifically the architect, or the general contractor, or construction manager, and develop an understanding of why the competition\u2019s product was specified.<\/p>\n<p>In a \u201csoft sell approach,\u201d offer your support and alternatives, while emphasizing your value proposition and how your product could enhance the project.<\/p>\n<div>\n<p><iframe loading=\"lazy\" xml=\"lang\" src=\"https:\/\/www.youtube.com\/embed\/rVKdGZJWpLw?si=IsH1fjkQOWZpJz0i\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen data-service=\"youtube\"><\/iframe><\/p>\n<\/div>\n<p><a id=\"Q:-What-is-the-biggest-mistake-companies-make\" data-hs-anchor=\"true\"><\/a><\/p>\n<h2>Q: What is the biggest mistake companies make with competitive intelligence?<\/h2>\n<p><span>A: <\/span>The biggest mistake that I see companies make with competitive intelligence is they react too slowly, and, in some cases, they do nothing with the intelligence.<\/p>\n<p><a id=\"Q:-Why-is-reacting-too-slowly-to-competitive\" data-hs-anchor=\"true\"><\/a><\/p>\n<h2>Q: Why is reacting \u201ctoo slowly\u201d to competitive intelligence a mistake for business owners?<\/h2>\n<p><span>A:<\/span> Sometimes you can miss the opportunity to adjust your business approach and your go-to-market strategy to <a href=\"http:\/\/www.constructconnect.com\/blog\/market-intelligence-building-product-manufacturers\" rel=\"noopener\" target=\"_blank\">take advantage of that intelligence<\/a>.<\/p>\n<p><a id=\"Q:-Finally-what-are-the-biggest-takeaways\" data-hs-anchor=\"true\"><\/a><\/p>\n<h2>Q: Finally, what are the biggest takeaways business owners should remember about tracking their competitors?<\/h2>\n<p><span>A:<\/span> The value of competitor tracking or market intelligence is strategic in any organization, and, as I mentioned earlier, it should be a daily activity. It should be the responsibility of everyone in the organization.<\/p>\n<p><a id=\"A-proven-way-to-effectively-track-competitors\" data-hs-anchor=\"true\"><\/a><\/p>\n<h2>A Proven Way to Effectively Track Competitors<\/h2>\n<p><a href=\"http:\/\/www.constructconnect.com\/platforms\/insight\" rel=\"noopener\" target=\"_blank\"><span>ConstructConnect Insight<\/span><\/a> empowers building product manufacturers to stay ahead by providing real-time data on projects specifying competitors&#8217; products, so you can keep track of their strengths and market position.<\/p>\n<p>Insight can also help you find high-value projects to market your products, and it can analyze market trends to help you get more specifications.<\/p>\n<p>Pairing Draggoo\u2019s advice with ConstructConnect Insight can help manufacturers make smarter decisions and uncover new opportunities to grow their business.<\/p>\n<p><a id=\"Want-to-try-Insight-for-yourself-book-a-demo-today\" data-hs-anchor=\"true\"><\/a><\/p>\n<h3>Want to try ConstructConnect Insight for yourself? <a href=\"http:\/\/www.constructconnect.com\/platforms\/insight?hsCtaAttrib=193201416783#bofu\" rel=\"noopener\" target=\"_blank\">Book a demo<\/a> today.<\/h3>\n<p><em>The above interview was edited for length and clarity<\/em><\/p>\n<p><\/span>\n\t\t\t  <\/p>\n<\/p><\/div>\n<div>\n<p><img decoding=\"async\" src=\"https:\/\/www.constructconnect.com\/hubfs\/Johnny%20Bradigan%20Headshot.jpg\" alt=\"Photo of Johnny Bradigan\">\n          <\/p>\n<div>\n<h4>Johnny Bradigan<\/h4>\n<p>Johnny Bradigan is a Senior Content Marketing Manager at ConstructConnect\u00ae, specializing in customer communications, newsletters, product launches, and thought leadership contributions. His work often focuses on ConstructConnect\u2019s solutions for building product manufacturers and takeoff products, including On-Screen Takeoff\u00ae, PlanSwift\u00ae, and Quote Soft\u00ae. With over 15 years of experience in marketing, corporate communications, journalism, and leadership development, Johnny has a diverse background covering everything from breaking national news stories to educational blog posts.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<p><a href=\"https:\/\/www.constructconnect.com\/blog\/beating-your-competition-why-competitive-tracking-is-a-game-changer-for-building-product-manufacturers\" class=\"button purchase\" rel=\"nofollow noopener\" target=\"_blank\">Read More<\/a><br \/>\n Erasmo Redner<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In Short: Track competitors to improve sales, spot trends, and find new opportunities. Act fast on market info to stay ahead and avoid mistakes. Use tools like ConstructConnect\u00ae Insight to track your products, your competition, and grow your business. Being good at business isn\u2019t enough, you also need to be strategic. One of the smartest<\/p>\n","protected":false},"author":1,"featured_media":864499,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22727,27306],"tags":[],"class_list":{"0":"post-864498","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-beating","8":"category-competition"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts\/864498","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/comments?post=864498"}],"version-history":[{"count":0,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts\/864498\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/media\/864499"}],"wp:attachment":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/media?parent=864498"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/categories?post=864498"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/tags?post=864498"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}