{"id":860617,"date":"2025-07-06T20:14:48","date_gmt":"2025-07-07T01:14:48","guid":{"rendered":"https:\/\/newsycanuse.com\/index.php\/2025\/07\/06\/borderlands-4-will-not-cost-80-despite-misguided-executive-comments\/"},"modified":"2025-07-06T20:14:48","modified_gmt":"2025-07-07T01:14:48","slug":"borderlands-4-will-not-cost-80-despite-misguided-executive-comments","status":"publish","type":"post","link":"https:\/\/newsycanuse.com\/index.php\/2025\/07\/06\/borderlands-4-will-not-cost-80-despite-misguided-executive-comments\/","title":{"rendered":"Borderlands 4 will not cost $80, despite misguided executive comments"},"content":{"rendered":"
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\"Ian<\/a><\/p>\n<\/div>\n

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Borderlands 4<\/em><\/a>, the latest entry in Gearbox Software’s popular looter shooter franchise, is available to pre-order now<\/a> for $70, a good $10 less than many assumed it would cost. The game’s price first came into question when its September 12 release date<\/a> was announced without pre-order details, and Gearbox CEO Randy Pitchford suggested that whether the game came with a $80 price tag was out of his hands.<\/p>\n

Pitchford put his foot in his mouth in a thread on X<\/a> sharing a behind-the-scenes video about bringing Borderlands 4 <\/em>to the Switch 2. A fan replied to the video asking Pitchford to not charge $80 for the game, to which Pitchford responded<\/a>, “A) Not my call. B) If you\u2019re a real fan, you\u2019ll find a way to make it happen.”<\/p>\n

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A) Not my call. B) If you\u2019re a real fan, you\u2019ll find a way to make it happen. My local game store had Starflight for Sega Genesis for $80 in 1991 when I was just out of high school working minimum wage at an ice cream parlor in Pismo Beach and I found a way to make it happen.<\/p>\n

\u2014 Randy Pitchford (@DuvalMagic) May 14, 2025<\/a><\/p>\n<\/blockquote>\n<\/div>\n

Naturally, that came off as a bit glib to anyone surprised by the sudden emergence of $80 games following the release of Mario Kart World<\/em><\/a>. <\/em>Pitchford didn’t exactly double-down next, but at a PAX East panel later in May<\/a>, he also didn’t deny the game would have a higher price, noting that “Borderlands 4<\/em> has more than twice the development budget than Borderlands 3.<\/em>“<\/p>\n

The official pre-order information settles things: the game is not going the way of Mario Kart. The Standard Edition of Borderlands 4<\/em> costs $70 and comes with free Vault Hunter, weapon and drone skins if you pre-order. If you step up to the $100 Deluxe Edition, you get even more skins and a “Bounty Pack Bundle” that includes exclusive areas and weapons. For the $130 Super Deluxe Edition, you get all of that plus the “Vault Hunter Pack,” which includes the game’s two story DLC packs and new playable characters. A $70 game is not a $60 game, but if price is your biggest concern, it’s better than $80.<\/p>\n

Gearbox plans to show off more of Borderlands 4<\/em>‘s story and gameplay at Borderlands Fan Fest on June 21. The game is coming to PlayStation 5, Xbox Series X \/ S and PC on September 12. The Switch 2 release is scheduled for 2025, too, and Gearbox plans to share more information about it at a later date.<\/p>\n<\/div>\n

Ian Carlos Campbell
Read More<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Borderlands 4 , the latest entry in Gearbox Software’s popular looter shooter franchise, is available to pre-order now for $70, a good $10 less than many assumed it would cost. The game’s price first came into question when its September 12 release date was announced without pre-order details, and Gearbox CEO Randy Pitchford suggested that<\/p>\n","protected":false},"author":1,"featured_media":860618,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22875,369],"tags":[10416,5904],"class_list":["post-860617","post","type-post","status-publish","format-standard","has-post-thumbnail","category-borderlands","category-despite","tag-borderlands","tag-despite"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts\/860617","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/comments?post=860617"}],"version-history":[{"count":0,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts\/860617\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/media\/860618"}],"wp:attachment":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/media?parent=860617"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/categories?post=860617"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/tags?post=860617"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}