{"id":858752,"date":"2025-06-28T22:12:32","date_gmt":"2025-06-29T03:12:32","guid":{"rendered":"https:\/\/newsycanuse.com\/index.php\/2025\/06\/28\/texas-dairy-queen-operators-council-launches-summer-blizzard-campaign-with-creative-from-loomis-agency\/"},"modified":"2025-06-28T22:12:32","modified_gmt":"2025-06-29T03:12:32","slug":"texas-dairy-queen-operators-council-launches-summer-blizzard-campaign-with-creative-from-loomis-agency","status":"publish","type":"post","link":"https:\/\/newsycanuse.com\/index.php\/2025\/06\/28\/texas-dairy-queen-operators-council-launches-summer-blizzard-campaign-with-creative-from-loomis-agency\/","title":{"rendered":"Texas Dairy Queen Operators\u2019 Council Launches Summer Blizzard Campaign with Creative from LOOMIS Agency"},"content":{"rendered":"<article id=\"post-215901\" itemscope=\"itemscope\" itemtype=\"http:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\">\n<div id=\"tps_slideContainer_215901\" itemprop=\"articleBody\">\n<p><a href=\"https:\/\/www.restaurantnews.com\/wp-content\/uploads\/2025\/05\/Texas-Dairy-Queen-Operators-Council-Launches-Summer-Blizzard-Campaign-with-Creative-from-LOOMIS-Agency.jpg\" target=\"_blank\" rel=\"noopener\"><img fetchpriority=\"high\" decoding=\"async\" title=\"Texas Dairy Queen Operators' Council Launches Summer Blizzard Campaign with Creative from LOOMIS Agency\" src=\"https:\/\/www.restaurantnews.com\/wp-content\/uploads\/2025\/05\/Texas-Dairy-Queen-Operators-Council-Launches-Summer-Blizzard-Campaign-with-Creative-from-LOOMIS-Agency.jpg\" alt=\"Texas Dairy Queen Operators' Council Launches Summer Blizzard Campaign with Creative from LOOMIS Agency\" width=\"722\" height=\"481\"  ><\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" title=\"Texas Dairy Queen Operators' Council Launches Summer Blizzard Campaign with Creative from LOOMIS Agency\" src=\"https:\/\/www.restaurantnews.com\/wp-content\/uploads\/2025\/05\/Texas-Dairy-Queen-Operators-Council-Launches-Summer-Blizzard-Campaign-with-Creative-from-LOOMIS-Agency.gif\" alt=\"Texas Dairy Queen Operators' Council Launches Summer Blizzard Campaign with Creative from LOOMIS Agency\" width=\"500\" height=\"150\"><\/p>\n<p><strong>\u201cYour Blizzard Song\u201d Turns Everyday Adulting into a Singalong-Worthy Reward<\/strong><\/p>\n<p>Dallas, TX\u00a0 (<a title=\"RestaurantNews.com\" href=\"http:\/\/www.RestaurantNews.com\" data-rich-text-format-boundary=\"true\" target=\"_blank\" rel=\"nofollow\"><u>RestaurantNews.com<\/u><\/a>)\u00a0 Just in time for the Texas heat, DQ restaurants in Texas are launching a playful, music-driven campaign to spotlight the brand\u2019s iconic Blizzard\u00ae Treat as the perfect reward for surviving everyday life. Titled \u201cYour Blizzard Song,\u201d the new summer campaign celebrates the realities of \u201cadulting\u201d with a wink \u2013 and a sweet treat.<\/p>\n<p>Created by longtime Texas Dairy Queen Operators\u2019 Council agency partner LOOMIS, the campaign builds on the legacy of the \u201cThat\u2019s What I Like About Texas\u201d jingle. This summer, LOOMIS introduces a fresh, lighthearted tune that taps into the universal truth that adulthood is full of chores, errands, and obligations \u2013 and every one of them is worthy of a Blizzard Treat.<\/p>\n<p>\u201cThe Blizzard Treat is one of the brand\u2019s greatest treasures and is celebrating its 40th anniversary,\u201d said\u00a0Mike Sullivan, LOOMIS CEO. \u201cIt\u2019s a distinctive product that\u2019s brought people a lot of joy the last four decades. We get to amplify that feeling with a campaign that\u2019s pure fun.\u201d<\/p>\n<p><center><iframe loading=\"lazy\" title=\"The LOOMIS Agency | Texas Dairy Queen | Your Blizzard Song_Garden\" src=\"https:\/\/www.youtube.com\/embed\/XjjNmVjJaDI?si=Wro-N3lEqosvj4ks\" width=\"722\" height=\"406\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/center><\/p>\n<p>Launching Memorial Day and running through August 31, the integrated campaign includes multiple :30 TV and radio spots, all featuring the new playful tune. The production captured three TV spots in just two days using advanced LED technology \u2013 bringing the vibrant humor and relatability of the concept to life.<\/p>\n<p>\u201cYou see the trend in \u2018little treat culture\u2019 as consumers\u2019 emotional response to today\u2019s climate,\u201d added\u00a0Tina Tackett, Executive Creative Director at LOOMIS. \u201cDQ restaurants in Texas are naturally poised to satisfy that need for daily rewards, so we simply leaned in.\u201d<\/p>\n<p>In addition to TV and radio, the campaign is supported by a series of activations, including:<\/p>\n<ul>\n<li>A Summer Survival Kit\u00a0PR package,<\/li>\n<li>Strategic\u00a0influencer partnerships, and<\/li>\n<li>A\u00a0fan-forward giveaway\u00a0designed to drive online engagement and amplify the campaign\u2019s playful message.<\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.restaurantnews.com\/wp-content\/uploads\/2025\/05\/Texas-Dairy-Queen-Operators-Council-Launches-Summer-Blizzard-Campaign-with-Creative-from-LOOMIS-Agency-2.jpg\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" title=\"Texas Dairy Queen Operators' Council Launches Summer Blizzard Campaign with Creative from LOOMIS Agency\" src=\"https:\/\/www.restaurantnews.com\/wp-content\/uploads\/2025\/05\/Texas-Dairy-Queen-Operators-Council-Launches-Summer-Blizzard-Campaign-with-Creative-from-LOOMIS-Agency-2.jpg\" alt=\"Texas Dairy Queen Operators' Council Launches Summer Blizzard Campaign with Creative from LOOMIS Agency\" width=\"722\" height=\"481\"  ><\/a><\/p>\n<p>\u201cThis campaign hits all the right notes \u2013 literally and figuratively,\u201d said Lou Romanus, CEO of Texas Dairy Queen Operators\u2019 Council. \u201cTexans have grown up with the DQ jingle that sticks with you, and LOOMIS understands the magic behind that. This musical twist brings a fresh energy to a new generation of fans while celebrating the Blizzard Treat that everyone loves.\u201d<\/p>\n<p>Whether you just paid bills, did laundry, mowed the lawn, or managed your inbox \u2013 this summer, DQ with invites Texans to sing along, smile, and treat themselves to one of the Summer Blizzard Treats which include brand-new creations like the Dipped Strawberry Cheesecake Blizzard Treat; and Mixing Bowl Mashup Blizzard Treat or familiar favorites like S\u2019more Blizzard Treat; Cotton Candy Blizzard Treat; or Confetti Cake Blizzard Treat. Because after all\u2026 that\u2019s what we like about Texas.<\/p>\n<p><a href=\"https:\/\/www.restaurantnews.com\/wp-content\/uploads\/2025\/05\/Texas-Dairy-Queen-Operators-Council-Launches-Summer-Blizzard-Campaign-with-Creative-from-LOOMIS-Agency-3.jpg\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" title=\"Texas Dairy Queen Operators' Council Launches Summer Blizzard Campaign with Creative from LOOMIS Agency\" src=\"https:\/\/www.restaurantnews.com\/wp-content\/uploads\/2025\/05\/Texas-Dairy-Queen-Operators-Council-Launches-Summer-Blizzard-Campaign-with-Creative-from-LOOMIS-Agency-3.jpg\" alt=\"Texas Dairy Queen Operators' Council Launches Summer Blizzard Campaign with Creative from LOOMIS Agency\" width=\"722\" height=\"481\"  ><\/a><\/p>\n<p><strong>About Texas Dairy Queen Operators\u2019 Council<\/strong><\/p>\n<p>There are few brands as iconic as the DQ brand. Innovative DQ treats and eats, along with the unique DQ restaurant concepts, have positioned DQ restaurants in Texas as a leader in the quick service restaurant industry. The Texas Dairy Queen Operators\u2019 Council is a nonprofit organization made up of DQ franchisees operating in Texas. The Council develops the advertising and marketing program for DQ franchisees in Texas and controls the Texas Country Foods menu along with managing supply\/distribution for the DQ restaurants in Texas. Visit <a title=\"DQTexas.com\" href=\"https:\/\/dqtexas.com\" target=\"_blank\" rel=\"noopener nofollow\"><strong><u>DQTexas.com<\/u><\/strong><\/a> for more information about Dairy Queen restaurants in Texas.<\/p>\n<p><strong>About The LOOMIS Agency<\/strong><\/p>\n<p>The <a title=\"LOOMIS Agency\" href=\"https:\/\/theloomisagency.com\/services\/\" target=\"_blank\" rel=\"noopener nofollow\"><strong><u>LOOMIS Agency<\/u><\/strong><\/a> is the country\u2019s leading challenger brand advertising agency and a top Dallas advertising agency for digital, social, mobile and user experience. For more about challenger branding, advertising and marketing, leadership, culture and other inspirations that will drive your success, check out the agency\u2019s\u00a0<a href=\"https:\/\/thevoiceoftheunderdog.buzzsprout.com\/\" target=\"_blank\" rel=\"noopener nofollow\"><strong><u>\u201cVoice of the Underdog\u201d podcast<\/u><\/strong><\/a>, and read the\u00a0<a title=\"BARK! blog\" href=\"https:\/\/theloomisagency.com\/blog\/\" target=\"_blank\" rel=\"noopener nofollow\"><strong><u>BARK! blog<\/u><\/strong><\/a>.<\/p>\n<p><strong>Media Contact:<\/strong><br \/>Carolyn Alvey<br \/>Aardvark Communications<br \/><span \n                data-original-string='U\/PIIBBPuWvVcHovssJYIQ==7f4mYgQV2GPPg8zDW8AOBU+pKFT5M5j5g0\/UVxigsehOhs='\n                class='apbct-email-encoder'\n                title='This contact has been encoded by Anti-Spam by CleanTalk. Click to decode. To finish the decoding make sure that JavaScript is enabled in your browser.'>ca<span class=\"apbct-blur\">*****<\/span>@<span class=\"apbct-blur\">********<\/span>tx.com<\/span><br \/>214-394-0078<\/p>\n<\/div>\n<p><a href=\"https:\/\/www.restaurantnews.com\/texas-dairy-queen-operators-council-launches-summer-blizzard-campaign-with-creative-from-loomis-agency-052725\/\" class=\"button purchase\" rel=\"nofollow noopener\" target=\"_blank\">Read More<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cYour Blizzard Song\u201d Turns Everyday Adulting into a Singalong-Worthy Reward Dallas, TX\u00a0 ( RestaurantNews.com )\u00a0 Just in time for the Texas heat, DQ restaurants in Texas are launching a playful, music-driven campaign to spotlight the brand\u2019s iconic Blizzard\u00ae Treat as the perfect reward for surviving everyday life. Titled \u201cYour Blizzard Song,\u201d the new summer campaign<\/p>\n","protected":false},"author":1,"featured_media":858753,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[23635,836],"tags":[120956,5979],"class_list":{"0":"post-858752","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-dairy","8":"category-texas","9":"tag-dairy","10":"tag-texas"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts\/858752","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/comments?post=858752"}],"version-history":[{"count":0,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts\/858752\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/media\/858753"}],"wp:attachment":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/media?parent=858752"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/categories?post=858752"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/tags?post=858752"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}