{"id":853883,"date":"2025-06-07T00:12:24","date_gmt":"2025-06-07T05:12:24","guid":{"rendered":"https:\/\/newsycanuse.com\/index.php\/2025\/06\/07\/1-7-trillion-morgan-stanley-plans-to-enable-bitcoin-crypto-trading-on-its-e-trade-platform\/"},"modified":"2025-06-07T00:12:24","modified_gmt":"2025-06-07T05:12:24","slug":"1-7-trillion-morgan-stanley-plans-to-enable-bitcoin-crypto-trading-on-its-e-trade-platform","status":"publish","type":"post","link":"https:\/\/newsycanuse.com\/index.php\/2025\/06\/07\/1-7-trillion-morgan-stanley-plans-to-enable-bitcoin-crypto-trading-on-its-e-trade-platform\/","title":{"rendered":"$1.7 trillion Morgan Stanley plans to enable Bitcoin, crypto trading on its E-Trade platform"},"content":{"rendered":"<p>Bitcoins <\/p>\n<div data-id=\"169480\" data-url=\"https:\/\/cryptobriefing.com\/morgan-stanley-crypto-trading-etrade\/\">\n<section>\n<div>\n<p><a href=\"https:\/\/cryptobriefing.com\/business\/\" rel=\"tag\"><br \/>\n                    Business                <\/a>\n                    <\/p>\n<\/div>\n<p><span><span><a href=\"https:\/\/cryptobriefing.com\/\">Home<\/a><\/span> \u00bb <span><a href=\"https:\/\/cryptobriefing.com\/business\/\">Business<\/a><\/span> \u00bb <span aria-current=\"page\">$1.7 trillion Morgan Stanley plans to enable Bitcoin, crypto trading on its E-Trade platform<\/span><\/span>        <\/p>\n<div>\n<div>\n<p><span>by<\/span><\/p>\n<div>\n<p><a data-author_id=\"29816\" href=\"https:\/\/cryptobriefing.com\/team\/vivian-nguyen\/\" rel=\"author\">Vivian Nguyen<\/a><\/p>\n<\/div><\/div>\n<p><time datetime=\"2025-05-01T12:46:58+00:00\"><br \/>\n                        May. 1, 2025                    <\/time>\n                            <\/p>\n<\/p><\/div>\n<\/section>\n<section>\n<h2>Bitcoins Morgan Stanley accelerates plans amidst shifting US regulatory environment, aiming to challenge crypto leaders by 2025.<\/h2>\n<\/section>\n<section>\n            <picture><source media=\"(min-width: 850px)\" ><img decoding=\"async\" fetchpriority=\"high\" src=\"http:\/\/cryptobriefing.com\/056be7d0-0bcb-4c30-8dfc-255c3afbd49d.jpg\" alt=\"bitcoins $1.7 trillion Morgan Stanley plans to enable Bitcoin, crypto trading on its E-Trade platform\" title=\"bitcoins http:\/\/cryptobriefing.com\/056be7d0-0bcb-4c30-8dfc-255c3afbd49d.jpg\">\n            <\/picture>\n        <\/section>\n<p>Photo: AI\/ Crypto Briefing<\/p>\n<section>\n<section>\n<h3>Key Takeaways<\/h3>\n<ul>\n<li>Morgan Stanley plans to add crypto trading to its E-Trade platform next year.<\/li>\n<li>The firm may partner with established crypto firms to facilitate trading of Bitcoin and Ether on E-Trade.<\/li>\n<\/ul>\n<\/section>\n<section>\n<p>Share this article<\/p>\n<\/section>\n<p>        <?xml encoding=\"UTF-8\"><\/p>\n<p>Morgan Stanley, which oversees $1.7 trillion in client assets, is developing a plan to enable trading of Bitcoin and other crypto assets on its E-Trade platform, according to a new <a target=\"_blank\" href=\"https:\/\/www.bloomberg.com\/news\/articles\/2025-05-01\/morgan-stanley-plans-to-offer-crypto-trading-to-e-trade-clients\" rel=\"noopener nofollow noreferrer\">report<\/a> from Bloomberg.<\/p>\n<p>The company is targeting a launch window within the next calendar year, though a precise date has not yet been determined. The project is still in early development, the report stated.<\/p>\n<p>The latest development comes after Morgan Stanley\u2019s E-Trade reportedly <a target=\"_blank\" href=\"https:\/\/cryptobriefing.com\/e-trade-crypto-trading-plans\/\" rel=\"\">explored the launch of crypto trading services<\/a> in January, anticipating a supportive regulatory environment under the Trump administration.<\/p>\n<p>What began as quiet exploration in January has now progressed into active planning, policy-fueled acceleration, and competitive positioning for a 2025 launch of spot crypto trading on E-Trade \u2014 likely making Morgan Stanley the first major US bank to enter the retail crypto market at scale.<\/p>\n<p>The top-tier investment bank and wealth management firm is also mulling partnerships with established crypto firms to facilitate its plan, the report noted.<\/p>\n<p>Currently, E-Trade offers indirect crypto exposure through various investment products but does not provide direct crypto trading.<\/p>\n<p>The initiative, once executed, would position E-Trade among the major traditional financial institutions moving into the digital asset trading sector, potentially challenging key players like Robinhood and Coinbase.<\/p>\n<h2>Bitcoins Morgan Stanley doubles down on its crypto bet<\/h2>\n<p>Morgan Stanley was early on betting on a US crypto policy shift.<\/p>\n<p>A few months after the debut of US-listed spot Bitcoin ETFs, the bank began allowing its financial advisors to <a target=\"_blank\" href=\"https:\/\/cryptobriefing.com\/morgan-stanley-bitcoin-etf\/\" rel=\"\">recommend Bitcoin ETF products<\/a> to high-net-worth clients who met specific eligibility criteria. The offerings included funds from BlackRock\u2019s iShares Bitcoin Trust and Fidelity\u2019s Wise Origin Bitcoin Fund \u2014 two of the most prominent products.<\/p>\n<p>That shift happened in August 2024, around three months ahead of the US presidential election. Even then, Morgan Stanley moved cautiously, and the bank continues to maintain this measured approach as it now explores direct spot trading via E-Trade.<\/p>\n<p><html><body><\/p>\n<div class=\"ad-banner mrec-in-article\">\n<div class=\"code-block code-block-4 ai-track\" data-ai=\"WzQsIiIsIk1SRUMgSW4tYXJ0aWNsZSAtIDMwMHgyNTAiLCIiLDFd\" style=\"margin: 8px 0; clear: both; width: 300px; height: 250px;\">\n<div class=\"ai-rotate ai-unprocessed\" data-shares=\"WzEwMF0=\" style=\"position: relative;\">\n<div class=\"ai-rotate-option\" style=\"visibility: hidden;\" data-index=\"1\" data-name=\"U2V2aW8=\">\n<div style=\"width: 300px; height: 250px\">\n<script type=\"rocketlazyloadscript\" async data-rocket-src=\"https:\/\/cdn.adx.ws\/scripts\/loader.js\"><\/script><\/p>\n<div class=\"sevioads\" data-zone=\"e895191b-6d01-4021-992d-173ebfdf2d63\"><\/div>\n<p><script type=\"rocketlazyloadscript\">\n    window.sevioads = window.sevioads || [];\n    var sevioads_preferences = [];\n    sevioads_preferences[0] = {};\n    sevioads_preferences[0].zone = \"e895191b-6d01-4021-992d-173ebfdf2d63\";\n    sevioads_preferences[0].adType = \"banner\";\n    sevioads_preferences[0].inventoryId = \"c5700508-581b-472c-8fdd-a931cdbfc8e1\";\n    sevioads_preferences[0].accountId = \"1e47efc1-ec2d-4fca-a8b9-354e249e5095\";\n    sevioads.push(sevioads_preferences);\n<\/script>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/body><\/html><\/p>\n<p>The regulatory landscape has indeed shifted dramatically since President Trump took office.<\/p>\n<p>In recent months, the Federal Reserve and Federal Deposit Insurance Corp. rescinded Biden-era guidance that had discouraged banks from engaging with crypto companies. Meanwhile, the SEC repealed restrictive accounting rules that many crypto firms said had deterred partnerships with traditional financial institutions.<\/p>\n<p>Internal discussions at Morgan Stanley began accelerating in late 2024, as executives reevaluated their stance on the sector. Offering spot crypto trading, according to the bank\u2019s executives, was the \u201cideal next step\u201d to deepen its presence in the digital asset market.<\/p>\n<\/p>\n<section class=\"article-share\">\n<p>Share this article<\/p>\n<div class=\"social-icons\">\n          <button class=\"social-icon share\" data-href=\"https:\/\/x.com\/intent\/tweet?text=%241.7+trillion+Morgan+Stanley+plans+to+enable+Bitcoin%2C+crypto+trading+on+its+E-Trade+platform&#038;url=https%3A%2F%2Fcryptobriefing.com%2Fmorgan-stanley-crypto-trading-etrade%2F&#038;via=crypto_briefing\" aria-label=\"Share on x\"><br \/>\n        <?xml version=\"1.0\" encoding=\"UTF-8\"?><br \/>\n                <svg width=\"40px\" height=\"40px\" viewBox=\"0 0 40 40\" version=\"1.1\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\">\n                <g id=\"surface1\">\n                <path style=\" stroke:none;fill-rule:nonzero;fill:rgb(0%,0%,0%);fill-opacity:1;\" d=\"M 17.867188 0.148438 C 10.839844 0.878906 4.558594 5.507812 1.707031 12.054688 C -0.132812 16.28125 -0.441406 21.148438 0.867188 25.625 C 2.480469 31.214844 6.652344 35.933594 12.054688 38.292969 C 16.28125 40.132812 21.148438 40.4375 25.628906 39.132812 C 32.332031 37.199219 37.613281 31.695312 39.347656 24.851562 C 42.054688 14.132812 35.414062 3.171875 24.667969 0.613281 C 22.304688 0.0546875 20.226562 -0.09375 17.867188 0.148438 Z M 18.132812 12.535156 C 19.839844 14.800781 21.28125 16.667969 21.332031 16.667969 C 21.386719 16.667969 23.160156 14.800781 25.253906 12.535156 L 29.078125 8.398438 L 31.253906 8.398438 L 30.785156 8.894531 C 30.519531 9.171875 28.785156 11.054688 26.933594 13.066406 C 25.078125 15.078125 23.265625 17.039062 22.90625 17.398438 L 22.265625 18.078125 L 27.265625 24.734375 C 30.011719 28.398438 32.265625 31.441406 32.265625 31.492188 C 32.265625 31.558594 30.628906 31.601562 28.640625 31.601562 L 25 31.585938 L 21.613281 27.054688 C 19.28125 23.921875 18.1875 22.574219 18.078125 22.652344 C 18 22.71875 16.105469 24.761719 13.867188 27.1875 L 9.800781 31.601562 L 8.773438 31.601562 C 8.199219 31.601562 7.734375 31.574219 7.734375 31.535156 C 7.734375 31.492188 9.851562 29.171875 12.441406 26.386719 C 15.011719 23.601562 17.148438 21.265625 17.171875 21.226562 C 17.1875 21.171875 15.066406 18.28125 12.464844 14.800781 C 9.867188 11.332031 7.734375 8.464844 7.734375 8.441406 C 7.734375 8.414062 9.371094 8.398438 11.386719 8.398438 L 15.039062 8.398438 Z M 18.132812 12.535156 \" \/>\n                <path style=\" stroke:none;fill-rule:nonzero;fill:rgb(0%,0%,0%);fill-opacity:1;\" d=\"M 11.027344 10.1875 C 11.082031 10.28125 14.441406 14.785156 18.464844 20.171875 L 25.800781 29.988281 L 27.441406 30 C 28.453125 30 29.066406 29.945312 29.039062 29.867188 C 29.027344 29.800781 25.679688 25.292969 21.628906 19.867188 L 14.238281 10 L 12.585938 10 C 11.214844 10 10.933594 10.027344 11.027344 10.1875 Z M 11.027344 10.1875 \" \/>\n                <\/g>\n                <\/svg>      <\/p>\n<\/section>\n<\/div>\n<p> Vivian Nguyen <a href=\"https:\/\/cryptobriefing.com\/morgan-stanley-crypto-trading-etrade\/\" class=\"button purchase\" rel=\"nofollow noopener\" target=\"_blank\">Read More<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Business Home \u00bb Business \u00bb $1.7 trillion Morgan Stanley plans to enable Bitcoin, crypto trading on its E-Trade platform by Vivian Nguyen May. 1, 2025 Morgan Stanley accelerates plans amidst shifting US regulatory environment, aiming to challenge crypto leaders by 2025. Photo: AI\/ Crypto Briefing Key Takeaways Morgan Stanley plans to add crypto trading to<\/p>\n","protected":false},"author":1,"featured_media":853884,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[115,1219],"tags":[11476],"class_list":{"0":"post-853883","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-morgan","8":"category-trillion","9":"tag-bitcoins"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts\/853883","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/comments?post=853883"}],"version-history":[{"count":0,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts\/853883\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/media\/853884"}],"wp:attachment":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/media?parent=853883"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/categories?post=853883"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/tags?post=853883"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}