{"id":851650,"date":"2025-05-28T00:12:45","date_gmt":"2025-05-28T05:12:45","guid":{"rendered":"https:\/\/newsycanuse.com\/index.php\/2025\/05\/28\/business-insider-youtube-and-daily-mail-are-2025-digiday-streaming-and-video-awards-winners\/"},"modified":"2025-05-28T00:12:45","modified_gmt":"2025-05-28T05:12:45","slug":"business-insider-youtube-and-daily-mail-are-2025-digiday-streaming-and-video-awards-winners","status":"publish","type":"post","link":"https:\/\/newsycanuse.com\/index.php\/2025\/05\/28\/business-insider-youtube-and-daily-mail-are-2025-digiday-streaming-and-video-awards-winners\/","title":{"rendered":"Business Insider, YouTube and Daily Mail are 2025 Digiday Streaming and Video Awards winners"},"content":{"rendered":"
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By Digiday Awards<\/a><\/span> \u00a0\u2022\u00a0 April 22, 2025<\/span> \u00a0\u2022<\/p>\n<\/div>\n

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The winners of this year\u2019s Digiday Streaming and Video Awards \u2014 formerly the Digiday Video and TV Awards \u2014 found success by focusing on personal stories and meaningful experiences to foster connections and drive brand affinity. Advertisers also demonstrated a commitment to innovation, leveraging emerging technologies such as enhanced in-scene advertising to improve user experiences.<\/p>\n

For instance, Business Insider is recognized in two categories: Best Interactive Video Experience, alongside partner Amazon Ads, and Best Use of YouTube. In 2024, Business Insider implemented a robust YouTube strategy to increase watch time, boost engagement and build a dedicated subscriber base. The publisher diversified its content by creating longer videos and meaningful marathons, and strategically scheduled them to optimize audience retention and grow watch hours. Business Insider also refined its packaging through YouTube\u2019s A\/B thumbnail testing feature and capitalized on Shorts to introduce new audiences to its content ecosystem and direct them to long-form videos. With 9.65 million subscribers and rising, Business Insider\u2019s YouTube success demonstrates how thoughtful packaging, diversified formats and interactive features can drive sustained growth and viewer loyalty.<\/p>\n

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YouTube itself is a winner in four categories: Best UGC Integration Strategy, Best Use of Data-Driven Personalization, Best Video Podcast and Best Short Form Video of the Year. The platform is recognized in the Best Use of Data-Driven Personalization category for refining its recommendation engine using AI-powered tools and real-time user behavior to serve hyper-relevant video suggestions. From personalized video feeds that adapt to evolving interests to new features like Search Highlights and Smart Topics, YouTube reimagined content discovery across its ecosystem. These updates helped surface key moments within videos and categorize content into tailored themes, making each user\u2019s journey feel uniquely intuitive and seamless.<\/p>\n

In the Best Use of Live Video category, Daily Mail is the winner for its live TikTok broadcasts of newsworthy events. As TikTok\u2019s largest news publisher, Daily Mail leveraged its 20 million-strong following to deliver more than 100 livestreams across the year, including coverage of the Met Gala, Super Bowl LIX and the 2024 election. Its Met Gala livestreams generated more than 65 million views and led to a 154% jump in TikTok followers. By prioritizing immediacy and accessibility, the publisher expanded its digital footprint and deepened user loyalty across platforms, speaking to the power of live video and establishing Daily Mail as a key player in the evolving digital news landscape.<\/p>\n

Explore all the 2025 Digiday Streaming and Video Awards winners below \u2014 including a quick rundown of the campaigns and insights into why they won and what marketing teams can learn from them. Download the complete guide\u00a0here<\/a>.<\/p>\n

Best Ad<\/strong>
Nulo: \u201cEvery Dream They Hold\u201d<\/p>\n

Best Ad Tech Innovation<\/strong>
Launch of LTX Studio: Lightricks\u2019 AI Video & Storyboard Tool<\/p>\n

Best Brand Film or Series<\/strong>
Celebrity Substitute \u2013 Amazon<\/p>\n

Best Community-Building Strategy \u2013 NEW<\/strong>
USAFacts \u2014 Informing Voters on the Issues that Matter<\/p>\n

Best CTV Ad Tech Platform<\/strong>
Samsung Ads x Liquid Advertising Drive ROI for Square Enix<\/p>\n

Best Digital Video Platform<\/strong>
Vimeo Central<\/p>\n

Best Distribution Strategy<\/strong>
Xumo Moves FAST Forward<\/p>\n

Best FAST Channel<\/strong>
Samsung TV Plus Celebrates David Letterman\u2019s Legacy<\/p>\n

Best Interactive Video Experience \u2013 NEW<\/strong>
Business Insider and Amazon Ads \u2013 An Advertising Tail<\/p>\n

Best Measurement Tool<\/strong>
Conviva Helps Break 2024 NFL Streaming Records<\/p>\n

Best Multi-Platform Video Campaign<\/strong>
MIDFLORIDA Credit Union & St. John Student Checking Campaign<\/p>\n

Best Original Programming<\/strong>
Tastemade Original Programming<\/p>\n

Best Production Strategy<\/strong>
1stAveMachine \u2013 United Airlines Safety Video<\/p>\n

Best Shoppable Content Strategy<\/strong>
LTK \u2013 New Video First Shopping App Experience<\/p>\n

Best Social Video Campaign<\/strong>
Caught in the Smile 2 Curse: QYOU Media x Paramount Pictures<\/p>\n

Best Streaming Service<\/strong>
UFC Fight Pass x Endeavor Streaming<\/p>\n

Best UGC Integration Strategy \u2013 NEW<\/strong>
YouTube\u2019s LEGO Festival<\/p>\n

Best Use of AI<\/strong>
Vimeo Central<\/p>\n

Best Use of Data-Driven Personalization \u2013 NEW<\/strong>
YouTube<\/p>\n

Best Use of Live Video<\/strong>
Daily Mail<\/p>\n

Best Use of YouTube<\/strong>
Business Insider<\/p>\n

Best Video Podcast<\/strong>
Like & Describe: The Official YouTube Trends Podcast<\/p>\n

Most Innovative Advertising Partner<\/strong>
Omaha Productions <\/p>\n

Most Innovative Studio<\/strong>
1stAveMachine <\/p>\n

Most Innovative Video Producer<\/strong>
Caracol Televisi\u00f3n and LUMO Media Lab: \u201cHabitantes del Futuro, Innovating Kids Content<\/p>\n

Most Innovative Video Sales Executive \u2013 NEW<\/strong>
Alison Levin \u2013 President of Advertising & Partnerships at NBCUniversal<\/p>\n

Short Form Video of the Year<\/strong>
YouTube\u2019s Social Collaboration with TheLandofBoogs<\/p>\n

Interested in entering the Digiday Streaming and Video Awards?\u00a0Sign up<\/a>\u00a0to receive deadline reminders, entry tips, category recommendations and more<\/em>.<\/p>\n<\/div>\n

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\n T Brand Studio, Dagne Dover and ShopMy are shortlisted for the 2025 Future Leader Awards <\/a>
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The Future Leader Awards, presented by Digiday, Glossy, Modern Retail and WorkLife, recognize the next generation of leaders making a big impact in their industry, with 10 years of experience or less.\u00a0 This year\u2019s finalists stand out for their bold innovation, measurable impact and deep connection to the audiences they serve. Each has harnessed data [\u2026]<\/p>\n<\/p><\/div>\n<\/div>\n

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\n BBC Studios, NBCUniversal and Genius are 2025 Digiday Media Awards winners <\/a>
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This year\u2019s Digiday Media Awards winners celebrate the power of partnerships and emerging technologies. Across the 2025 winners, themes include a continued embrace of short-form video, a rise in interactive storytelling through formats like VR and AR, and a focus on collaboration to drive engagement and innovation. BBC Studios\u2019 StoryWorks and Brand USA took home [\u2026]<\/p>\n<\/p><\/div>\n<\/div>\n

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\n New York Times Advertising , e.l.f. and Business Insider are 2025 Digiday Content Marketing Awards winners <\/a>
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This year\u2019s Digiday Content Marketing Awards winners embraced video content, in its various forms, to craft compelling narratives that successfully connect with audiences. As brands work to build long-term consumer relationships, tailoring content to individual preferences has become mission-critical. For instance, L\u2019Or\u00e9al Groupe partnered with New York Times Advertising and T Brand Studio to launch [\u2026]<\/p>\n<\/p><\/div>\n<\/div><\/div>\n<\/p><\/div>\n<\/div>\n

Read More<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

By Digiday Awards \u00a0\u2022\u00a0 April 22, 2025 \u00a0\u2022 The winners of this year\u2019s Digiday Streaming and Video Awards \u2014 formerly the Digiday Video and TV Awards \u2014 found success by focusing on personal stories and meaningful experiences to foster connections and drive brand affinity. Advertisers also demonstrated a commitment to innovation, leveraging emerging technologies such […]<\/p>\n","protected":false},"author":1,"featured_media":851651,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[378,4064,104640],"tags":[],"class_list":{"0":"post-851650","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business","8":"category-insider","9":"category-youtube-videos"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts\/851650","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/comments?post=851650"}],"version-history":[{"count":0,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts\/851650\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/media\/851651"}],"wp:attachment":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/media?parent=851650"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/categories?post=851650"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/tags?post=851650"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}