{"id":848886,"date":"2025-05-16T23:12:21","date_gmt":"2025-05-17T04:12:21","guid":{"rendered":"https:\/\/newsycanuse.com\/index.php\/2025\/05\/16\/baby-shark-outfit-pinkfong-inks-strategic-deal-with-japans-tbs-television\/"},"modified":"2025-05-16T23:12:21","modified_gmt":"2025-05-17T04:12:21","slug":"baby-shark-outfit-pinkfong-inks-strategic-deal-with-japans-tbs-television","status":"publish","type":"post","link":"https:\/\/newsycanuse.com\/index.php\/2025\/05\/16\/baby-shark-outfit-pinkfong-inks-strategic-deal-with-japans-tbs-television\/","title":{"rendered":"\u2018Baby Shark\u2019 Outfit Pinkfong Inks Strategic Deal With Japan\u2019s TBS Television"},"content":{"rendered":"
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\n\tSeoul-based Pinkfong Company<\/a>, the outfit behind the global kids phenomenon \u201cBaby Shark<\/a>,\u201d has formed a strategic partnership with Japanese broadcasting giant TBS<\/a> Television to jointly develop new family-friendly content and expand its footprint in the Japanese market.<\/p>\n

\n\tPinkfong has established global success with properties like \u201cBaby Shark,\u201d which has accumulated over 15.8 billion YouTube views. The company\u2019s newer property, \u201cBebefinn,\u201d has achieved No. 1 rankings in 11 countries on Netflix and built an audience of more than 50 million subscribers across its YouTube channels.<\/p>\n

\n\tThe partnership will focus on creating original programming aimed at young viewers and their families worldwide, while also strengthening the presence of \u201cBebefinn\u201d across Japan through various distribution channels and events.<\/p>\n

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\n\t\t\tPopular on Variety\t\t<\/h3>\n<\/p><\/div>\n

\n\tThe collaboration has already yielded its first initiative earlier this month when Pinkfong participated in TBS\u2019s \u201cPlay & Learn Festival\u201d from April 4-6. The event featured a \u201cBebefinn House\u201d recreation from the animation, Japan\u2019s first sing-along show featuring the Bebefinn siblings, and \u201cBaby Shark\u201d attractions.<\/p>\n

\n\tTo solidify its Japanese expansion, Pinkfong has established a local office in Japan and plans to tour its live show \u201cBaby Shark Live! The Hidden Treasure\u201d throughout the country in 2025, with performances scheduled in Shizuoka, Tokyo, Chiba, Kobe, and other major cities.<\/p>\n

\n\tThe companies said details of their co-developed content will roll out throughout 2025, with the first announcement expected this fall.<\/p>\n

\n\t\u201cThis partnership with TBS Television represents a significant milestone in our global expansion strategy,\u201d said Min-seok Kim, CEO at The Pinkfong Company. \u201cBy combining Pinkfong\u2019s expertise in creating and growing premium family IP with TBS\u2019s extensive production and distribution capabilities, we\u2019re poised to deliver fresh, engaging content that resonates with families around the world.\u201d<\/p>\n

\n\t\u201cAt TBS Television, we\u2019re committed to delivering impactful content that creates tomorrow\u2019s world with the best experiences,\u201d added Masamine Ryuho, president and representative director at TBS Television. \u201cThis collaboration with The Pinkfong Company aligns perfectly with our Vision2030 strategy focusing on innovative content creation and global expansion.\u201d<\/p>\n<\/div>\n

Read More<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Seoul-based Pinkfong Company, the outfit behind the global kids phenomenon \u201cBaby Shark,\u201d has formed a strategic partnership with Japanese broadcasting giant TBS Television to jointly develop new family-friendly content and expand its footprint in the Japanese market. Pinkfong has established global success with properties like \u201cBaby Shark,\u201d which has accumulated over 15.8 billion YouTube views. […]<\/p>\n","protected":false},"author":1,"featured_media":848887,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4712,541,104640],"tags":[],"class_list":{"0":"post-848886","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-baby","8":"category-shark","9":"category-youtube-videos"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts\/848886","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/comments?post=848886"}],"version-history":[{"count":0,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts\/848886\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/media\/848887"}],"wp:attachment":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/media?parent=848886"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/categories?post=848886"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/tags?post=848886"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}