{"id":848360,"date":"2025-05-14T23:12:45","date_gmt":"2025-05-15T04:12:45","guid":{"rendered":"https:\/\/newsycanuse.com\/index.php\/2025\/05\/14\/spotify-reports-100m-in-q1-2025-podcaster-payouts-but-can-the-service-catch-up-to-youtube-in-video\/"},"modified":"2025-05-14T23:12:45","modified_gmt":"2025-05-15T04:12:45","slug":"spotify-reports-100m-in-q1-2025-podcaster-payouts-but-can-the-service-catch-up-to-youtube-in-video","status":"publish","type":"post","link":"https:\/\/newsycanuse.com\/index.php\/2025\/05\/14\/spotify-reports-100m-in-q1-2025-podcaster-payouts-but-can-the-service-catch-up-to-youtube-in-video\/","title":{"rendered":"Spotify Reports $100M in Q1 2025 Podcaster Payouts \u2014 But Can the Service Catch Up to YouTube in Video?"},"content":{"rendered":"
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\"Spotify<\/p>\n

Spotify has confirmed a north of $100 million global podcast payout for Q1 2025. Photo Credit: Reet Talreja<\/p>\n<\/div>\n

Podcasting pays on Spotify \u2013 to the tune of over $100 million for creators during Q1 2025. But can the platform catch up to YouTube in the ever-important video-podcast arena?<\/strong><\/h2>\n

Spotify disclosed its worldwide first-quarter podcasts payout today, dedicating a relatively substantial 630 or so words to the appropriate release. As many know, video is now front and center in the battle for podcasting dominance \u2013 a reality that has (among other things) enabled the mentioned YouTube to take the lead.<\/p>\n

(One of the other things: Late-night television\u2019s abysmal<\/a> ratings, which, besides stemming from the video-podcast explosion, definitely aren\u2019t being helped by new competitors like Netflix\u2019s Everybody\u2019s Live with John Mulaney<\/em>. Incidentally, Netflix isn\u2019t stopping there, with reports suggesting<\/a> an imminent buildout into video podcasts proper.)<\/p>\n

Consequently, Spotify didn\u2019t hesitate to emphasize \u201cthe rise of video podcasts\u201d in the very first paragraph. The service went on to acknowledge that the north of $100 million Q1 2025 payout \u201cencompasses both ad-based revenue and revenue generated through the Spotify Partner Program,\u201d however.<\/p>\n

The former revenue reaches all eligible podcasts regardless of format. But the expanding<\/a> Partner Program centers in large part on cutting podcasters in on subscription revenue when paid users watch their video uploads, we broke down<\/a> at 2025\u2019s start.<\/p>\n

Building on the idea, Spotify touted a 23% spike in total Partner Program earnings between January and February as well as a 29% hike across February and March.<\/h4>\n

Furthermore, the service (which is also zeroing in on audiobooks<\/a>, lessons<\/a>, and television shows<\/a>) identified a 28% jump in \u201cactive monthly video podcasts\u2026since the program launched\u201d in January.<\/p>\n

Driving home the point, Spotify rattled off double-digit consumption boosts for individual podcasts like Your Mom\u2019s House with Christina P. and Tom Segura<\/em>, which is said to have seen its \u201cweekly consumption\u201d increase \u201cmore than 45%\u201d since enrolling in the Partner Program.<\/p>\n

That doesn\u2019t exactly come as a surprise given Spotify\u2019s sizable userbase. And from a business perspective, the current approach to non-music entertainment (though one component<\/a> of an increasingly raw deal<\/a> for musicians) makes a lot more sense than Spotify\u2019s acquisition-obsessed strategy of old.<\/p>\n

Specifically with regard to podcasting, can this approach enable Spotify to close the gap with and then overtake YouTube? <\/strong><\/h4>\n

Only time will reveal the answer to that multifaceted question \u2013 though at present, YouTube, having underscored<\/a> its strong viewership on TVs in particular, continues to rule the video-podcasting race.<\/p>\n

According to a recent update<\/a> from Edison, YouTube accounts for one-third of weekly podcast listeners in the U.S., the most of any single platform. Globally, YouTube previously said<\/a> it boasted \u201cmore than 1 billion monthly active viewers of podcast content\u201d as of January.<\/p>\n<\/section><\/div>\n

Read More<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Spotify has confirmed a north of $100 million global podcast payout for Q1 2025. Photo Credit: Reet Talreja Podcasting pays on Spotify \u2013 to the tune of over $100 million for creators during Q1 2025. But can the platform catch up to YouTube in the ever-important video-podcast arena? Spotify disclosed its worldwide first-quarter podcasts payout […]<\/p>\n","protected":false},"author":1,"featured_media":848361,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[803,1216,104640],"tags":[],"class_list":{"0":"post-848360","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-reports","8":"category-spotify","9":"category-youtube-videos"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts\/848360","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/comments?post=848360"}],"version-history":[{"count":0,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts\/848360\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/media\/848361"}],"wp:attachment":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/media?parent=848360"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/categories?post=848360"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/tags?post=848360"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}