Charles Rivkin<\/a> addressed the gathering of industry leaders and government officials, underscoring the strategic importance of the Indian market to American studios.<\/p>\n\n\t\u201cIndia is a critical global market for MPA members \u2013 and its dynamic film, television, and streaming industry is a powerful driver of jobs, cultural influence, and the country\u2019s overall creative economy,\u201d Rivkin said. \u201cOur members are proud to invest in developing local stories that reflect the unmatched imagination of creators from every corner of India and sharing them with international audiences.\u201d<\/p>\n
\n\tIn the report\u2019s foreword, Kevin Vaz, CEO of entertainment at JioStar and FICCI M&E chair, underlined the importance of broadening India\u2019s storytelling landscape beyond traditional production hubs.<\/p>\n
\n\t\u201cTo evolve, the next phase of storytelling must reflect the full breadth of India\u2019s cultural fabric,\u201d Vaz wrote. \u201cRather than relying solely on the metros, the industry must now channel its resources and ambition toward uncovering the rich creative potential in places as far and disparate as Bilaspur in Chhattisgarh or Ranchi in Jharkhand.\u201d<\/p>\n
\n\tProducers Guild of India president Shibasish Sarkar highlighted recent developments in skills, training, and production quality as foundations for future growth, noting that \u201cthe film and television industry could well become a flagship sector in India\u2019s global trade ambitions.\u201d<\/p>\n
\n\tThe report launch was followed by a high-powered MPA panel featuring government and industry heavyweights, including MIB Secretary Sanjay Jaju, Disney\u2019s head of corporate development Justin Warbrooke, and Prime Video\u2019s VP international Kelly Day, with Urmila Venogopalan, president and MD of MPA Asia Pacific, serving as moderator, focusing on India\u2019s aspirations as a global entertainment powerhouse.<\/p>\n<\/div>\n
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\n Naman Ramachandran<\/p>\n","protected":false},"excerpt":{"rendered":"India\u2019s booming film, television and streaming industry generated $61.2 billion in total economic contribution during 2024, according to a new report from the Motion Picture Association (MPA) in collaboration with Deloitte. The findings, unveiled at Mumbai\u2019s inaugural World Audio Visual Entertainment Summit (WAVES), paint a picture of a thriving creative ecosystem supporting 2.64 million jobs<\/p>\n","protected":false},"author":1,"featured_media":845690,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1798,4951,1597],"tags":[8366,8166],"class_list":{"0":"post-845689","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-entertainment","8":"category-indias","9":"category-screen","10":"tag-indias","11":"tag-screen"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts\/845689","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/comments?post=845689"}],"version-history":[{"count":0,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts\/845689\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/media\/845690"}],"wp:attachment":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/media?parent=845689"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/categories?post=845689"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/tags?post=845689"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}