{"id":845335,"date":"2025-05-02T19:12:18","date_gmt":"2025-05-03T00:12:18","guid":{"rendered":"https:\/\/newsycanuse.com\/index.php\/2025\/05\/02\/flutter-closes-its-2-6b-acquisition-of-snai-from-playtech\/"},"modified":"2025-05-02T19:12:18","modified_gmt":"2025-05-03T00:12:18","slug":"flutter-closes-its-2-6b-acquisition-of-snai-from-playtech","status":"publish","type":"post","link":"https:\/\/newsycanuse.com\/index.php\/2025\/05\/02\/flutter-closes-its-2-6b-acquisition-of-snai-from-playtech\/","title":{"rendered":"Flutter Closes Its $2.6B Acquisition of Snai from Playtech"},"content":{"rendered":"

Entertainment <\/p>\n

\n

Flutter Entertainment<\/strong>, a leading online sports betting and iGaming company, announced that it has closed its previously announced acquisition<\/a> of Snaitech <\/strong>(Snai), one of Italy\u2019s top omni-channel operators.<\/p>\n

Flutter Cements Its Leadership in Italy<\/h2>\n

Consistent with the earlier announcement, Flutter will acquire Snaitech for EUR 2.3 billion<\/strong> ($2.6 million) from a subsidiary of Playtech<\/strong>. Flutter added that the acquisition will be positioned within the Southern Europe & Africa region of Flutter\u2019s International division<\/a>.<\/p>\n

The transaction is in line with Flutter\u2019s established strategy of investing in leadership positions in key international markets. As Europe\u2019s largest regulated gaming market, Italy is important to Flutter\u2019s overall growth plans.<\/p>\n

Since the country has a variety of advertising restrictions in place, investing in an already popular brand would position Flutter for further growth in Italy, increasing its online market share to roughly 30%<\/strong>.<\/p>\n

In addition to that, the integration of Snai into Flutter\u2019s operations will enhance its \u201clocal hero\u201d brand portfolio. The latter company noted that Snai enjoys a \u201cstrong base of highly engaged omnichannel customers\u201d and is likely to continue growing. \u00a0<\/p>\n

Flutter predicted cost synergies of a least EUR 70 million ($79.4 million) to be achieved within three years of the deal\u2019s closing at a cost of 1.25x, as well as capex synergies of EUR 10 million. The company elaborated that revenue synergies will be underpinned by Flutter Edge\u2019s capabilities across pricing and risk management, in-house content and technology.<\/p>\n

CEO Jackson Welcomed Snai to the Group<\/h2>\n

Peter Jackson<\/strong>, Flutter\u2019s chief executive officer, commented on the agreement, welcoming Snai to the broader Flutter family. He praised Snai\u2019s significant omnichannel presence and said that it would be crucial to Flutter\u2019s operation in Italy.<\/p>\n

In addition to that, Jackson reasserted that the transaction is in line with Flutter\u2019s strategy to generate value through strategic M&A deals.<\/p>\n

\n

It is with great excitement we can now start working with Snai to implement our robust integration plans and begin to realize the compelling benefits of this combination.<\/p>\n

Peter Jackson, CEO, Flutter<\/cite><\/p><\/blockquote>\n

Flutter Funded the Deal Thanks to a Loan<\/h2>\n

Flutter clarified that the deal was completed using the money from a first-lien term loan comprising an aggregate Euro principal of \u20ac2.5 billion ($2.8 billion). This facility is set to mature on April 29, 2026, with two additional 6-month extension options.<\/p>\n

The facility will furthermore bear interest at an annual rate equal to EURIBOR plus an applicable margin equal to 1.25%.<\/p>\n

In the meantime, Playtech, whose subsidiary sold Snai to Fluter, announced a special dividend of EUR 5.73 ($6.5) per ordinary share to its shareholders. This means that shareholders will receive a total of EUR 1.8 billion ($2 billion).<\/p>\n<\/p><\/div>\n

Read More<\/a>
\n Angel Hristov<\/p>\n","protected":false},"excerpt":{"rendered":"

Flutter Entertainment, a leading online sports betting and iGaming company, announced that it has closed its previously announced acquisition of Snaitech (Snai), one of Italy\u2019s top omni-channel operators. Flutter Cements Its Leadership in Italy Consistent with the earlier announcement, Flutter will acquire Snaitech for EUR 2.3 billion ($2.6 million) from a subsidiary of Playtech. Flutter<\/p>\n","protected":false},"author":1,"featured_media":845336,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24363,1798,83407],"tags":[6759,83404],"class_list":{"0":"post-845335","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-closes","8":"category-entertainment","9":"category-flutter","10":"tag-closes","11":"tag-flutter"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts\/845335","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/comments?post=845335"}],"version-history":[{"count":0,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts\/845335\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/media\/845336"}],"wp:attachment":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/media?parent=845335"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/categories?post=845335"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/tags?post=845335"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}