{"id":840269,"date":"2025-04-10T11:11:50","date_gmt":"2025-04-10T16:11:50","guid":{"rendered":"https:\/\/newsycanuse.com\/index.php\/2025\/04\/10\/warner-musics-superfan-app-is-slowly-getting-off-the-starting-blocks-though-details-remain-scant\/"},"modified":"2025-04-10T11:11:50","modified_gmt":"2025-04-10T16:11:50","slug":"warner-musics-superfan-app-is-slowly-getting-off-the-starting-blocks-though-details-remain-scant","status":"publish","type":"post","link":"https:\/\/newsycanuse.com\/index.php\/2025\/04\/10\/warner-musics-superfan-app-is-slowly-getting-off-the-starting-blocks-though-details-remain-scant\/","title":{"rendered":"Warner Music\u2019s Superfan App Is Slowly Getting Off the Starting Blocks \u2014 Though Details Remain Scant"},"content":{"rendered":"

Entertainment <\/p>\n

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\"Entertainment<\/p>\n

Photo Credit: Nicholas Green<\/p>\n<\/div>\n

Entertainment Superfan apps like Weverse<\/a> (HYBE) and the freshly-launched Berriz<\/a> (Kakao Entertainment) have become critical tools for K-pop labels \u2014 helping transform fan engagement into scalable revenue streams while addressing core industry challenges along the way. Now, it looks like Warner Music\u2019s superfan app is getting off its starting blocks.<\/h2>\n

Traditional streaming economics often fail to capture the full financial potential of highly engaged \u2018superfans\u2019\u2014those who drive music discovery and interact with their favorite acts on a daily basis. Superfan apps and platforms, by contrast, leverage direct-to-consumer models, offering tiered subscriptions, exclusive merchandise, and virtual concerts for the most dedicated fans.<\/p>\n

While these apps have exploded in popularity among music fans in Asia, US labels are looking to emulate that success.<\/p>\n

HYBE\u2019s \u2018Fan Club\u2019 segment<\/a>\u2014which includes Weverse\u2014generated $69.7 million in 2023, up 35.9% year-over-year. That\u2019s because superfans spend 80% more monthly on music than the average listener, with 61% stating they purchase both digital content and physical albums.<\/p>\n

These superfan apps help centralize fan activity, providing labels with granular behavioral data around time spent interacting with an artists\u2019 content, purchase patterns, and more. That data can be useful in informing everything from tour planning to merchandise drops\u2014reducing reliance on third-party platforms like social media.<\/p>\n

It\u2019s no small surprise that major labels in the United States want a piece of this action. Last year, Robert Kyncl announced that Warner Music would focus on building out its own superfan app<\/a>, allowing fans to connect with their favorite artists. Kyncl hired a new tech team to build the app, with an initial buy-in from Atlantic star Ed Sheeran.<\/h4>\n

A new profile in The Wall Street Journal<\/em> of Elliot Grainge makes brief mention of the app<\/a>, which appears to be going through internal testing. \u201cA beta version rolled out to some employees for testing in the spring,\u201d the WSJ<\/em> reports. \u201cThe app looks like an Instagram feed of only Ed Sheeran posts that users could like and comment on, barebones in both tech and content.\u201d<\/p>\n

Sheeran shared his feedback with the tech team, with Elliot Grainge is closely working with to get the app ready. \u201cThe project suffered from a lack of alignment between the team building it and Atlantic,\u201d the report continues. \u201cKyncl says Grainge is already working closely with the tech team. \u2018They can only build as well to what they\u2019re guided to,\u2019 Kyncl says. \u2018They need insights from the people who are on the ground. Elliot\u2019s really good at helping filter this.\u2019\u201d<\/p>\n

Now a more sophisticated version of the app\u2014that Sheeran actively uses\u2014rolled out to a small group of test users in recent weeks.<\/p>\n<\/section><\/div>\n

Read More<\/a>
\n Johnathon Geddes<\/p>\n","protected":false},"excerpt":{"rendered":"

Photo Credit: Nicholas Green Superfan apps like Weverse (HYBE) and the freshly-launched Berriz (Kakao Entertainment) have become critical tools for K-pop labels \u2014 helping transform fan engagement into scalable revenue streams while addressing core industry challenges along the way. Now, it looks like Warner Music\u2019s superfan app is getting off its starting blocks. Traditional streaming<\/p>\n","protected":false},"author":1,"featured_media":840270,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1798,2928,1751],"tags":[17569,11446],"class_list":{"0":"post-840269","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-entertainment","8":"category-musics","9":"category-warner","10":"tag-musics","11":"tag-warner"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts\/840269","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/comments?post=840269"}],"version-history":[{"count":0,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts\/840269\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/media\/840270"}],"wp:attachment":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/media?parent=840269"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/categories?post=840269"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/tags?post=840269"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}