{"id":839255,"date":"2025-04-05T16:12:31","date_gmt":"2025-04-05T21:12:31","guid":{"rendered":"https:\/\/newsycanuse.com\/index.php\/2025\/04\/05\/tech-advancement-consumer-recognition-driving-rapid-growth-of-biotic-functional-drinks-in-apac\/"},"modified":"2025-04-05T16:12:31","modified_gmt":"2025-04-05T21:12:31","slug":"tech-advancement-consumer-recognition-driving-rapid-growth-of-biotic-functional-drinks-in-apac","status":"publish","type":"post","link":"https:\/\/newsycanuse.com\/index.php\/2025\/04\/05\/tech-advancement-consumer-recognition-driving-rapid-growth-of-biotic-functional-drinks-in-apac\/","title":{"rendered":"Tech advancement, consumer recognition driving rapid growth of biotic functional drinks in APAC"},"content":{"rendered":"<div>\n<div>\n<h2>Ingredient stability, more science and greater consumer understanding are fuelling the the rapid growth of probiotic, prebiotic and other biotic drinks in APAC, claims beverage giant Suntory.<\/h2>\n<\/div>\n<div>\n<article id=\"pn_rw\" data-clarity-region=\"article\">\n<p>Functional products have seen some of the most rapid growth within the food and beverage industry in recent years, and one of the most successful categories have been those enriched with biotics, whether probiotics, prebiotics, postbiotics or synbiotics.<\/p>\n<p>The beverage category has seen some of the most advanced innovation in this regard, with science advances and new tech playing a major role.<\/p>\n<p>\u201cWithin the functional beverages sector, I think particular attention has definitely been given to areas such as probiotics and postbiotics, and this shift is being driven by a few key factors,\u201d Suntory Oceania Senior Manager of Scientific and Regulatory Affairs Dr Lesley Stevenson told FoodNavigator-Asia.<\/p>\n<p>\u201cThe first is definitely the advancement in technology surrounding these ingredients, which has translated to these being able to be more efficiently added into non-alcoholic drinks whilst still able to remain stable within these drinks and deliver the benefits they are supposed to.<\/p>\n<p>\u201cAnother factor is because the science is improving, where new data is constantly emerging about the different biotic strains and their benefits.<\/p>\n<p>\u201cConsumers are also [increasingly] familiar with this category and [that] beverages are a good, efficient format to bring these functional benefits to them.\u201d<\/p>\n<p>All of this is of course being driven by constant consumer demands for healthier products, which she argues is no longer just a trend but an expectation.<\/p>\n<p>\u201cWe are not just seeing this in functional beverages per se, but across the beverage category in various forms &#8211; for example plant-based dairy alternatives like soy and almond milk are still gaining in popularity across APAC,\u201d she said.<\/p>\n<p>\u201cThen there is also the increasing demand for reduced sugar or zero-sugar beverages, which is another category that is also rapidly evolving due to technology improvements.\u201d<\/p>\n<p>Watch the video above to find out more.<\/p>\n<\/div>\n<\/div>\n<p> Pearly Neo<br \/><a href=\"https:\/\/www.foodnavigator-asia.com\/Article\/2025\/03\/19\/tech-advancement-consumer-recognition-driving-rapid-growth-of-biotic-functional-drinks-in-apac-suntory\/?utm_source=RSS_Feed&#038;utm_medium=RSS&#038;utm_campaign=RSS\" class=\"button purchase\" rel=\"nofollow noopener\" target=\"_blank\">Read More<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ingredient stability, more science and greater consumer understanding are fuelling the the rapid growth of probiotic, prebiotic and other biotic drinks in APAC, claims beverage giant Suntory. Functional products have seen some of the most rapid growth within the food and beverage industry in recent years, and one of the most successful categories have been<\/p>\n","protected":false},"author":1,"featured_media":839256,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[54729,23663],"tags":[14678,7020],"class_list":{"0":"post-839255","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-advancement","8":"category-consumer","9":"tag-advancement","10":"tag-consumer"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts\/839255","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/comments?post=839255"}],"version-history":[{"count":0,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts\/839255\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/media\/839256"}],"wp:attachment":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/media?parent=839255"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/categories?post=839255"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/tags?post=839255"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}