It is joining a growing number of traditional finance companies incorporating Bitcoin into their portfolios.<\/p>\n Meliuz<\/a>, known for its cashback and financial technology services, has taken a bold step. They will allocate up to 10% of its cash reserves into Bitcoin. The company\u2019s first move was to buy 45.72 BTC for around $4.1 million, with an average price of $90,296. This strategy signals Meliuz\u2019s confidence in Bitcoin\u2019s potential to drive long-term growth.<\/p>\n The company\u2019s Bitcoin strategy aims to deliver substantial returns. Meliuz has created a Bitcoin Strategic Committee to oversee its treasury operations. The committee will focus on expanding the strategy, including making Bitcoin the company\u2019s primary treasury asset.<\/p>\n ????????Brazilian fintech M\u00e9liuz announced the purchase of 45.7 BTC for $4.1 million, becoming the latest player in the market for companies with bitcoin treasuries .#Btc<\/a> pic.twitter.com\/gwbojsjrbQ<\/a><\/p>\n \u2014 Senorita ???? (@AyshanJafer) March 6, 2025<\/a><\/p>\n<\/blockquote>\n \u201cWe believe the treasury strategy focused on BTC has huge potential for maximizing value,\u201d Meliuz said in a statement<\/a>.<\/p>\n This move comes just days after Meliuz made changes to its board of directors. On March 3, the company welcomed Guilherme Bandeira, a well-known Bitcoin advocate, to the board. Bandeira emphasized that Bitcoin could be \u201can even better alternative to the Brazilian real\u201d. He highlighted the growing importance of BTC as a hedge against traditional currencies.<\/p>\n The most important KPI for BTC treasury companies isn\u2019t revenue or profit margins\u2014it\u2019s BTC Yield. This metric measures how effectively a company grows its Bitcoin holdings over time. This is without diluting shareholder value. Unlike traditional financial metrics, BTC Yield focuses on the growth of the company\u2019s BTC reserves through strategic investments or returns. This ensures that shareholders benefit from the appreciation of the crypto rather than issuing more shares.<\/p>\n 1\/ The most important KPI for #Bitcoin<\/a> Treasury companies isn\u2019t revenue or profit margins.<\/p>\n It\u2019s BTC Yield.<\/p>\n A metric that tells you how effectively a company grows its Bitcoin holdings without diluting shareholders.<\/p>\n Let\u2019s break it down ???????? pic.twitter.com\/Ga7JV9ZwlW<\/a><\/p>\n![\"bitcoins](\"https:\/\/www.altcoinbuzz.io\/wp-content\/uploads\/2025\/03\/bitcoin-altcoin-2025-03-06T161856.026.jpg\" "\\"bitcoins")
<\/a><\/p>\nOn March 6, the company announced<\/a> that it had started purchasing BTC.<\/strong><\/h4>\n
Meliuz Allocates 10% of Reserves to Bitcoin for Long-Term Growth<\/strong><\/h5>\n
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More About Bitcoin Treasuries<\/strong><\/h5>\n
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