The move comes amid decreasing investor interest in the company’s shares, aiming to replicate Strategy success.<\/p>\n 2 min read<\/span><\/p>\n Updated:<\/span> Mar. 6, 2025 at 9:42 pm UTC<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n Cover art\/illustration via CryptoSlate. Image includes combined content which may include AI-generated content.<\/p>\n<\/div>\n<\/div>\n M\u00e9liuz, a publicly traded Brazilian company, has announced the acquisition of Bitcoin (BTC<\/a>) equivalent to 10% of its cash holdings, local media reported on AMarch 6.<\/span><\/p>\n The company purchased 45.72 BTC for $4.1 million at an average price of $90,296 per BTC.\u00a0<\/span>The purchase makes M\u00e9liuz the first publicly listed Brazilian firm to hold a significant Bitcoin position as part of its treasury strategy.\u00a0<\/span><\/p>\n Israel Salmen, chairman and largest shareholder of M\u00e9liuz, said that the company sees Bitcoin as a more effective alternative for capital allocation.<\/span><\/p>\n He said:<\/span><\/p>\n \u201cWe see Bitcoin as a long-term store of value. We have no intention of selling the BTC we\u2019ve acquired. We are not traders. We want to build long-term value.\u201d<\/strong><\/p>\n<\/blockquote>\n Salmen acknowledged that increasing exposure to Bitcoin introduces risk but emphasized that M\u00e9liuz has consistently been willing to take calculated risks since its founding in 2011.<\/span><\/p>\n M\u00e9liuz chairman also compared Bitcoin to traditional asset allocation strategies, arguing that holding excess capital in fixed-income instruments may seem prudent but results in a significant opportunity cost.<\/span><\/p>\n He added:<\/span><\/p>\n \u201cMany see Bitcoin as a high-risk asset. But do we truly understand the concept of risk? What is riskier\u2014holding cash reserves subject to devaluation due to aggressive monetary expansion policies or investing in a truly scarce asset that has appreciated 77% per year in dollars over the past decade and has a market capitalization of approximately $1.5 trillion?\u201d<\/strong><\/p>\n<\/blockquote>\n M\u00e9liuz\u2019s Bitcoin investment strategy draws direct inspiration from Strategy<\/a>. It cited the success of the company led by Michael Saylor<\/a> following the addition of BTC to its treasury, with the company\u2019s shares soaring 423% last year.<\/span><\/p>\n M\u00e9liuz\u2019s move toward Bitcoin comes amid declining investor interest in its stock. The company, which reached a peak valuation of R$6 billion (over $1 billion) in mid-2021, saw its stock trade with daily volumes averaging $43.3 million at the time.<\/span><\/p>\n M\u00e9liuz is valued at nearly $47 million today, with less than $700,000 in daily trading volume and minimal analyst coverage. In a letter to shareholders, Salmen acknowledged this decline, noting that the company\u2019s stock has lost market relevance.<\/span><\/p>\n![\"bitcoins](\"https:\/\/cryptoslate.com\/wp-content\/themes\/cryptoslate-2020\/imgresize\/timthumb.php?src=https:\/\/cryptoslate.com\/wp-content\/uploads\/2025\/03\/brazil-bitcoin.jpg&w=70&h=37&q=75\")
M\u00e9liuz becomes first publicly-traded Brazilian company to invest in Bitcoin, allocates 10% of cash reserves<\/span> Gino Matos \u00b7<\/span> 3 weeks ago<\/span> \u00b7 2 min read<\/span> <\/span> <\/span> <\/span> <\/span><\/p>\n![](\"https:\/\/cryptoslate.com\/wp-content\/uploads\/2024\/08\/cs-gino-150x150.jpg\")
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Bitcoins Following Strategy\u2019s model<\/strong><\/h2>\n
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