{"id":832327,"date":"2025-03-07T13:11:56","date_gmt":"2025-03-07T19:11:56","guid":{"rendered":"https:\/\/newsycanuse.com\/index.php\/2025\/03\/07\/auchan-a-manufacturers-guide-to-the-retail-giants-strategy\/"},"modified":"2025-03-07T13:11:56","modified_gmt":"2025-03-07T19:11:56","slug":"auchan-a-manufacturers-guide-to-the-retail-giants-strategy","status":"publish","type":"post","link":"https:\/\/newsycanuse.com\/index.php\/2025\/03\/07\/auchan-a-manufacturers-guide-to-the-retail-giants-strategy\/","title":{"rendered":"Auchan: a manufacturer\u2019s guide to the retail giant\u2019s strategy"},"content":{"rendered":"
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Auchan Retail is on a mission. Through its 2032 \u2018eat well and live better while preserving the planet\u2019 mantra, it aims to grow the business while cultivating a more empathetic trading culture.<\/p>\n

Operating in 12 countries, with over 2,350 points of sale and in excess of \u20ac32.3bn of global revenue, Auchan Retail is a big player in the global grocery universe. <\/p>\n

Compared with some other retailing giants, however, Auchan isn\u2019t the biggest and is a step down when compared to Carrefour, which boasts \u20ac80bn in sales over eight countries<\/a>.<\/p>\n

Though Auchan has a strong focus on local produce and health, and gives \u201cpriority to local produce that is good for the diet and for health\u201d. <\/p>\n

Also read \u2192 <\/span>Working with Carrefour: What’s the retail giant’s strategy? <\/a><\/p>\n

As part of this drive, the business works to help its shoppers buy less but better, offering them \u201ca responsible range of food and non-food products\u201d. <\/p>\n

\u201cWe protect their purchasing power while standing together with our suppliers \u2013 the farmers, first and foremost \u2013 by offering them profitable, fair collaborations. This means that they, in turn, can also live better,” a company statement reads. <\/p>\n

Auchan Retail\u2019s key commitments<\/h3>\n

Eating well: <\/b>Tapping into the consumer demand for products that are healthier and better for the environment<\/p>\n

Better sourcing: <\/b>A focus on food and drink made and sold closer to its customers, for health and environmental reasons<\/p>\n

Taste and authenticity: <\/b>Respecting and celebrating regionality and the flavour and expertise of its suppliers<\/p>\n

A four-point strategy also emphasises Auchan\u2019s focus on environment.<\/p>\n

The business has pumped significant resource into the decarbonisation<\/u> of its value chain, with a focus on building an offer that is as free from carbon as possible. <\/p>\n

Refrigeration across the estate is being gradually replaced to remove the use of harmful gases. It is also more closely measuring and steering away from greenhouse gas emissions, and its focus on more local sourcing is helping to reduce its carbon footprint. <\/p>\n

Biodiversity<\/u> also fits within this focus. It is making bigger moves to challenge suppliers to source with biodiversity and sustainability in mind, with a particular focus on forest, marine and soil ecosystems. <\/p>\n

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Territories Auchan Retail operates<\/h3>\n
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