{"id":832296,"date":"2025-03-07T12:12:35","date_gmt":"2025-03-07T18:12:35","guid":{"rendered":"https:\/\/newsycanuse.com\/index.php\/2025\/03\/07\/january-hardware-sales-the-worst-since-2020-in-the-us-as-xbox-consoles-decline-by-50\/"},"modified":"2025-03-07T12:12:35","modified_gmt":"2025-03-07T18:12:35","slug":"january-hardware-sales-the-worst-since-2020-in-the-us-as-xbox-consoles-decline-by-50","status":"publish","type":"post","link":"https:\/\/newsycanuse.com\/index.php\/2025\/03\/07\/january-hardware-sales-the-worst-since-2020-in-the-us-as-xbox-consoles-decline-by-50\/","title":{"rendered":"January Hardware Sales The Worst Since 2020 In The US As Xbox Consoles Decline By 50%"},"content":{"rendered":"<div id=\"body\">\n<article id=\"article\">\n<header>\n<section>\n<p>Are we ready for new hardware?<\/p>\n<\/section>\n<section>\n<ul>\n<li><img decoding=\"async\" src=\"https:\/\/images.purexbox.com\/users\/302914\/avatar.jpg?v=1641467957\" width=\"30\" height=\"30\" loading=\"lazy\" alt=\"Kezelpaso\"><\/li>\n<li>by <a href=\"http:\/\/www.purexbox.com\/authors\/Kezelpaso\">Ben Kerry<\/a> <span><\/span> <time data-days=\"5\" datetime=\"2025-02-21T16:15:00+00:00\">Fri 21st Feb 2025<\/time><\/li>\n<\/ul>\n<\/section>\n<\/header>\n<section>\n<figure><a title=\"January Hardware Sales The Worst Since 2020 In The US As Xbox Consoles Decline By 50%\" href=\"https:\/\/images.purexbox.com\/9a56230f25aba\/january-hardware-sales-the-worst-since-2020-in-the-us-as-xbox-consoles-decline-by-50percent.large.jpg\"><img loading=\"lazy\" decoding=\"async\"   src=\"https:\/\/images.purexbox.com\/9a56230f25aba\/january-hardware-sales-the-worst-since-2020-in-the-us-as-xbox-consoles-decline-by-50percent.900x.jpg\" width=\"900\" height=\"506\" alt=\"January Hardware Sales The Worst Since 2020 In The US As Xbox Consoles Decline By 50%\"><\/a><\/figure>\n<p>Today, analyst firm <a href=\"https:\/\/bsky.app\/profile\/matpiscatella.bsky.social\/post\/3lioxqd2oxk2w\">Circana<\/a> (formerly NPD), has revealed some interesting facts &#038; figures about how the gaming industry is performing at the start of 2025 &#8211; and while <a href=\"https:\/\/www.purexbox.com\/news\/2025\/02\/xbox-sales-charts-dominated-by-ea-and-microsoft-in-the-us-to-kick-off-2025\">earlier news about software sales was positive for Microsoft<\/a>, a look at recent hardware sales proves a lot tougher.<\/p>\n<p>Now, to be clear, the <em>entire<\/em> industry has has a slow January when it comes to hardware &#8211; with Circana noting that &#8220;spending dropped 45% when compared to a year ago&#8221;. The firm also adds that &#8220;this is the lowest January total for video game hardware spending since 2020&#8221;.<\/p>\n<p>When you look at individual sales drops for each of the three major console makers, it&#8217;s not positive reading across the board really. PS5 sales are down 38% year-on-year, Xbox Series X|S is down 50%, and the aging <a href=\"https:\/\/amzn.to\/38Bmhf2\" target=\"_blank\">Nintendo Switch<\/a> is 53% lower than last year.<\/p>\n<p>These statistics from Circana only cover the US market, and that goes for the software sales chart we posted about earlier too. Still, it&#8217;s been a similar story in other regions for Xbox as of late &#8211; <a href=\"https:\/\/www.purexbox.com\/news\/2025\/01\/xbox-series-xs-console-sales-in-europe-dropped-by-almost-50percent-in-2024\">console sales are dropping at a similar year-on-year rate over in Europe as well<\/a>.<\/p>\n<p><em>Opinions on this, PXers? Talk to us about this industry-wide sales struggle down below.<\/em><\/p>\n<\/section>\n<div>\n<p><img decoding=\"async\" src=\"https:\/\/images.purexbox.com\/users\/302914\/avatar.jpg\" width=\"80\" height=\"80\" loading=\"lazy\" alt=\"Ben Kerry\"><\/p>\n<div>\n<p>Ben is a News Writer at Pure Xbox, and is a fan of action, racing and straight-up shootin&#8217; in any Xbox game he can get his hands on. When he&#8217;s not clutching an Xbox controller like his life depends on it, Ben spends his time listening to music that&#8217;s far too old for him, watching football on the telly and probably eating somewhere.<\/p>\n<ul>\n<li><a href=\"http:\/\/www.purexbox.com\/authors\/Kezelpaso\"><span><\/span> Author Profile<\/a><\/li>\n<li><a onclick=\"return replyTo('Kezelpaso');\" href=\"http:\/\/www.purexbox.com\/#\"> Reply<\/a><\/li>\n<\/ul>\n<\/div><\/div>\n<\/div>\n<p> Stephania Drews<br \/><a href=\"https:\/\/www.purexbox.com\/news\/2025\/02\/january-hardware-sales-the-worst-since-2020-in-the-us-as-xbox-consoles-decline-by-50percent\" class=\"button purchase\" rel=\"nofollow noopener\" target=\"_blank\">Read More<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Are we ready for new hardware? by Ben Kerry Fri 21st Feb 2025 Today, analyst firm Circana (formerly NPD), has revealed some interesting facts &amp; figures about how the gaming industry is performing at the start of 2025 &#8211; and while earlier news about software sales was positive for Microsoft, a look at recent hardware<\/p>\n","protected":false},"author":1,"featured_media":832297,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1185,27566],"tags":[6950,13455],"class_list":{"0":"post-832296","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-hardware","8":"category-january","9":"tag-hardware","10":"tag-january"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts\/832296","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/comments?post=832296"}],"version-history":[{"count":0,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts\/832296\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/media\/832297"}],"wp:attachment":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/media?parent=832296"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/categories?post=832296"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/tags?post=832296"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}