Cathay is making history once again, this time by becoming the exclusive Founding Travel Partner of Kai Tak Sports Park (KTSP), a landmark that is set to redefine Hong Kong\u2019s sports and entertainment landscape.<\/p>\n
Announced in a special ceremony on February 24, the partnership brings together two icons \u2014 Cathay, a brand that has connected Hong Kong to the world for decades, and Kai Tak, a site steeped in history, now reborn as a world-class destination for global sporting and cultural events.<\/p>\n
Cathay\u2019s Chief Customer and Commercial Officer Lavinia Lau reflected on the significance of returning to Kai Tak, where the airline\u2019s story first took flight, and how this collaboration marks an evolution from an aviation leader to a premium travel lifestyle brand.<\/p>\n KTSP\u2019s Chief Executive Officer John Sharkey echoed the excitement, noting that Kai Tak has always been a gateway between Hong Kong and the world, and through this partnership, it will once again become a vibrant meeting point for international talent and fans.<\/p>\n Local\u00a0rugby players and coaches shared their personal experiences and hopes for Kai Tak Sports Park in a lively chitchat session.<\/em><\/span><\/p>\n Beyond the grand stadiums and event spaces, the partnership is also about creating meaningful experiences for the community, starting with the first-ever aviation-themed immersive experience in the Greater Bay Area.<\/p>\n Visitors will get to explore Cathay-branded West Bridge, an architectural homage to Hong Kong\u2019s aviation legacy, seamlessly connecting the Sung Wong Toi MTR station with the heart of Kai Tak Stadium.<\/p>\n Adding to the nostalgia, the World Flyer exhibit will bring Kai Tak Airport\u2019s legacy to life through a scaled-down representation of its most iconic elements, designed as a space for visitors to learn, connect, and relive memories of Hong Kong\u2019s golden aviation era.<\/p>\n Cathay is also set to enhance the visitor experience at KTSP with engaging community projects, including the creatively inspired ‘Rong Rong Square’ and the experiential ‘Veni, Vidi, Vici,’ reinforcing the connection between sport, culture, and lifestyle.<\/p>\n The excitement doesn\u2019t stop there \u2014 rugby fans can look forward to the Cathay\/HSBC Hong Kong Sevens, which will make its KTSP debut from March 28 to 30, 2025, ushering in a new era for one of Hong Kong\u2019s most celebrated sporting traditions.<\/p>\n Cathay\u2019s branding\u00a0was featured on the fa\u00e7ade of Kai Tak Stadium, marking\u00a0the official unveiling of Cathay as the\u00a0exclusive Founding Travel Partner of Kai Tak Sports Park.<\/em><\/span><\/p>\n As the new partnership was unveiled, Cathay\u2019s branding lit up the fa\u00e7ade of Kai Tak Stadium, a striking reminder that just as it has for decades, Cathay remains dedicated to bringing people together \u2014 whether through travel, sport, or shared experiences in the city it calls home.<\/p>\n<\/p><\/div>\n![\"Entertainment](\"http:\/\/www.thatsmags.com\/image\/view\/202503\/Kai-Tak-Sports-Park-Chief-Executive-Officer-John-Sharkey-left-and-Cathay-Chief-Customer-and-Commercial-Officer-Lavinia-Lau-right-kicked-off-the-partnership-announcement-with-a-lighting-ceremony_.jpg\" "\\"Entertainment")
Kai Tak Sports Park Chief Executive Officer John Sharkey (left) and Cathay Chief Customer and Commercial Officer Lavinia Lau (right) kicked off the partnership announcement with a lighting ceremony.<\/em><\/span><\/p>\n![\"Entertainment](\"http:\/\/www.thatsmags.com\/image\/view\/202503\/Local-rugby-players-and-coaches-shared-their-personal-experiences-and-hopes-for-Kai-Tak-Sports-Park-in-a-lively-chitchat-session_.jpg\" "\\"Entertainment")
<\/p>\n![\"Entertainment](\"http:\/\/www.thatsmags.com\/image\/view\/202503\/Cathay-s-branding-was-featured-on-the-fa-ade-of-Kai-Tak-Stadium-marking-the-official-unveiling-of-Cathay-as-the-exclusive-Founding-Travel-Partner-of-Kai-Tak-Sports-Park_.jpg\" "\\"Entertainment")
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