{"id":831952,"date":"2025-03-06T10:11:54","date_gmt":"2025-03-06T16:11:54","guid":{"rendered":"https:\/\/newsycanuse.com\/index.php\/2025\/03\/06\/rimas-entertainment-home-of-bad-bunny-acquires-significant-stake-in-dale-play-records\/"},"modified":"2025-03-06T10:11:54","modified_gmt":"2025-03-06T16:11:54","slug":"rimas-entertainment-home-of-bad-bunny-acquires-significant-stake-in-dale-play-records","status":"publish","type":"post","link":"https:\/\/newsycanuse.com\/index.php\/2025\/03\/06\/rimas-entertainment-home-of-bad-bunny-acquires-significant-stake-in-dale-play-records\/","title":{"rendered":"Rimas Entertainment, Home of Bad Bunny, Acquires \u2018Significant\u2019 Stake in Dale Play\u00a0Records"},"content":{"rendered":"

Entertainment <\/p>\n

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The deal brings together two trailblazing indie labels. Dale Play founder Fede Lauria will remain as CEO.<\/p>\n<\/header><\/div>\n

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\t\t\t\t\tNoah Assad (CEO RIMAS ENTERTAINMENT), Federico Lauria (CEO DALE PLAY RECORDS) and Jonathan Miranda (President RIMAS ENTERTAINMENT)<\/span><\/p>\n

\t\t\t\t\t\t\t\t\tEric Rojas<\/cite><\/p>\n

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\n\tR<\/span>imas Entertainment, home to Bad Bunny<\/a> and the No. 1 label on Billboard<\/em>\u2018s 2024 year-end Top Independent Labels<\/a> chart, has acquired a \u201csignificant\u201d stake in Dale Play Records, the maverick Argentine label that\u2019s home to DJ Bizarrap<\/a>, Rels B<\/a> and rapper Duki<\/a>, Billboard<\/em> can reveal.<\/p>\n

\n\tThe partnership includes Sony Music Latin Iberia, which continues to own a stake in the label. Helping bring the deal to fruition were Rob Stringer<\/strong>, Sony Music Group chairman and Sony Music Entertainment CEO; Afo Verde<\/strong>, chairman\/CEO of Sony Music Latin America, Spain and Portugal; and Brad Navin<\/strong> and Jason Pascal<\/strong> of The Orchard.<\/p>\n

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\n\tFede Lauria<\/strong>, the Argentine executive who founded Dale Play out of Argentina and grew the label to its current stature, will retain a smaller percentage of the company and continue as CEO. The Orchard will also continue to distribute Dale Play as it has for years. The company\u2019s other business verticals, which include booking and management \u2014 including the management of Duki, Nicki Nicole<\/a> and Bizarrap<\/a> \u2014 are not part of the deal and will remain solely under Lauria.<\/p>\n

\n\tThe partnership brings together two indie companies that have redefined the way Latin music is made and promoted on a global scale, with both developing and capitalizing on a new wave of urban music in Spanish \u2014 one centered in Puerto Rico (Rimas) and the other in Argentina (Dale Play) \u2014 with international ambitions. Rimas has already expanded its roster beyond Puerto Rico, signing Spain\u2019s Quevedo<\/a> and Mexico\u2019s Latin Mafia<\/a>.<\/p>\n

\n\t\u201cFrom day one, our mission has been to support and develop artists with authenticity and respect for their identity,\u201d said Rimas Entertainment CEO Noah Assad<\/strong> in a statement. \u201cWith Federico and Dale Play, we\u2019ve built a relationship founded on trust and mutual admiration. This alliance will allow us to break new boundaries and create opportunities for our artists and teams.\u201d<\/p>\n

\n\tIn an earlier conversation with Billboard<\/em>, Assad noted that this is Rimas\u2019 first major acquisition and that it follows a longstanding friendship and years of business dealings between him and Lauria.<\/p>\n

\n\t\u201cWe\u2019re working hand in hand and all we\u2019re doing is adding more value to each other, him to me and me to him,\u201d he said. \u201cThe collaboration already existed. We\u2019re formalizing something that was already happening.\u201d<\/p>\n

\n\tLauria was already an established concert promoter in Argentina with the company Dale Play (which currently sells over 1 million tickets per year, mostly in Argentina) when he created the label portion of his business, Dale Play Records, in 2017, focusing on a previously untapped rap and trap music scene bubbling out of Argentina. Sony Music came in as a partner in 2020. <\/p>\n

\n\t\u201cAfo and I have had a long-standing friendship for many years, united by a mission to elevate Latin music to the highest level,\u201d said Lauria in a statement. The new partnership with Rimas, he told Billboard<\/em> earlier, \u201creflects a journey we have been on for many years with Noah, Jomy and the RIMAS team. We share the same vision and values. Our companies are 360 companies with similar philosophies and origins. They\u2019re rare in the global market. We do management, booking, label, publishing. The potential that these two ecosystems have together and the mutual collaboration that our artists and businesses can have is huge.\u201d<\/p>\n

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\t\t\t\t\t Fede Lauria, Noah Assad and Afo Verde.<\/span><\/p>\n

\t\t\t\t\t\t\t\t\tAfo Verde\/Sony Music Latin Iberia<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n

\n\tAdded Verde in a statement: \u201cI have great admiration for the achievements of both Fede and Noah. They epitomize the new generation of executives and label leaders, characterized by their independent spirit and innovative approach. It is a privilege to continue our partnership with them, and I love that they wanted to work together.\u201d<\/p>\n

\n\tAssad and Lauria\u2019s working relationship dates back to Bad Bunny\u2019s early days as an artist playing small venues in Buenos Aires, which Lauria booked. Today, he still promotes Bunny\u2019s Argentina stadium and arena dates. The two have since worked together on multiple artist collaborations and started discussing a possible partnership three years ago, with conversations solidifying last year.<\/p>\n

\n\t\u00a0\u201cThis alliance is key to expanding our global reach and connecting with talent wherever it may be,\u201d said Jonathan \u201cJomy\u201d Miranda<\/strong>, president of Rimas Entertainment, in a statement. \u201cWe have always been at the forefront of discovering new artists, and now, through this partnership, we will have ears in more corners of the world to support and develop the next generation of stars.\u201d<\/p>\n

\n\t\u201cRimas is still Rimas and Dale Play is still Dale Play,\u201d said Lauria during his conversation with Billboard<\/em>, when asked about the future management of the respective labels. But, he adds, both labels have been \u201can essential part of the development of a cultural movement, and we\u2019re in the process of shaping artists in Spain and Mexico that aren\u2019t Argentine or Puerto Rican. Being together gives us huge power.\u201d<\/p>\n

\n\tEverything aligned to make the partnership come together now, said Assad. \u201cWe want a partner that has a clear vision, knows what they want and knows their destination,\u201d he adds. \u201cCulturally speaking, we share a lot of the same culture, and that\u2019s why we\u2019re doing this strategic alliance.\u201d<\/p>\n<\/div>\n

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\n Chris Eggertsen<\/p>\n","protected":false},"excerpt":{"rendered":"

The deal brings together two trailblazing indie labels. Dale Play founder Fede Lauria will remain as CEO. Noah Assad (CEO RIMAS ENTERTAINMENT), Federico Lauria (CEO DALE PLAY RECORDS) and Jonathan Miranda (President RIMAS ENTERTAINMENT) Eric Rojas Espa\u00f1ol Rimas Entertainment, home to Bad Bunny and the No. 1 label on Billboard\u2018s 2024 year-end Top Independent Labels<\/p>\n","protected":false},"author":1,"featured_media":831953,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1798,142252],"tags":[14293,142251],"class_list":{"0":"post-831952","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-entertainment","8":"category-rimas","9":"tag-entertainment","10":"tag-rimas"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts\/831952","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/comments?post=831952"}],"version-history":[{"count":0,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts\/831952\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/media\/831953"}],"wp:attachment":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/media?parent=831952"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/categories?post=831952"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/tags?post=831952"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}