\n\tGreg Propper<\/a>\u2018s Propper Daley<\/a> has been acquired by strategic communications and public affairs firm Bully Pulpit International. <\/p>\n \n\tPropper Daley will transition to the BPI brand immediately, and 25 staffers will integrate into BPI\u2019s U.S. organizational structure. Propper Daley\u2019s noted entertainment philanthropy practice, however, will continue to operate as Propper Daley BPI, and the division joins recent acquisitions BOLDT BPI, Message House BPI, and Seven Hills BPI as part of the umbrella group. Terms of the deal were not disclosed.<\/p>\n \n\tPropper Daley \u2014 a culture-first social impact agency that collaborates with brands, philanthropies, advocacy organizations and individuals to drive change \u2014\u00a0has roots in Los Angeles and Miami, leading BPI to expand in those key markets. BPI\u2019s transatlantic team includes over 350 communications, creative, measurement and media professionals across six countries and 14 offices.<\/p>\n \n\t\u201cAn effective campaign combines the best of communications and marketing with the power of influence, partnerships, and creators of culture, which is exactly what Propper Daley brings to the table. We\u2019re thrilled to welcome them to the team,\u201d said BPI president Andrew Bleeker in a statement.<\/p>\n \n\tPropper, president of the firm<\/a>, which was founded in 2012, added: \u201cCreating real change in today\u2019s complex world requires blending strategic rigor with creative and cultural influence, the right brain with the left. Yet, the solutions often remain too siloed. With BPI, we\u2019re excited to be able to offer an approach that combines all of those pieces into seamless, measurable offerings that reflect how change actually happens.\u201d<\/p>\n \t\t\t\t\tMembers of Propper Daley and BPI gather for a photo. Pictured top, left to right: Liz Walsh, Lachy Roach, Szena Dayo, Katie Grossbard, Nora Gilbert, Catherine Sun, Ashley Amador, Leia Mayberry, Deborah Herman and Kyle Esptein. Bottom, left to right: Bradley Akubuiro, Rebecca Shafer, Greg Propper, Quinlan Fitzgerald, Andrew Bleeker and Shawna Jackson.<\/span><\/p>\n \t\t\t\t\t\t\t\t\tPhoto Credit: Kim Fox Photography<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n \n\tIn interviews, Propper and Bleeker said the deal makes sense for both sides, especially at this moment in time amid dramatic shifts in culture, politics, media, modern public affairs and beyond. BPI\u2019s specialties, which include in-house measurement, creative and paid media, will enable Propper Daley to scale its strategy and programs while BPI\u2019s work will be enhanced by Propper Daley\u2019s culture-driven strategies, partnerships and network of boldfaced names, influencers and change agents.<\/p>\n \n\tPropper Daley\u2019s select client list has included Bill, Hillary and Chelsea Clinton\u2019s The Clinton Foundation, the Call of Duty Endowment, Viacom, the Shawn Mendes Foundation, Everytown for Gun Safety, Planned Parenthood, Conservation Lands Foundation, Interscope, Camila Cabello, Cardi B, Chrissy Teigen, Biden for President, John Legend, SoulCycle, the Walt Disney Company, Youth Villages, Bradley Cooper, Babylist, Steven Tyler\u2019s Janie\u2019s Fund and many more.<\/p>\n \n\t\u201cOur space is very similar to Greg\u2019s, from a different lens,\u201d Bleeker explained, noting that his firm hails from the trenches of politics and public policy. \u201cWe\u2019ve known of Greg and his team for a long time and gotten to collaboration here and there. We love what they\u2019re doing and we want them to have tools to do more. We\u2019re also eager to bring their skill set and cultural influence to our clients.\u201d<\/p>\n \n\tBleeker added that the acquisition will help Bully Pulpit<\/a> offer clients a streamlined team and integrated campaigns. \u201cClients don\u2019t want to manage eight different agencies in order to run an effective campaign. \u2026 This will allow us to move with speed. We\u2019re trying to build a one-stop campaign team.\u201d<\/p>\n \n\tAnd a team that\u2019s built with experts across all the fields that matter, from politics and policy to culture and influence. \u201cThere\u2019s one thing that\u2019s super clear and that is change. Traditional politics is broken. The traditional media ecosystem is broken. We won\u2019t get anywhere with relying on the same tactics. Everyone is coming to that conclusion from different vantage points, and the solution is not to throw the baby out with the bathwater but to combine the best of traditional marketing, campaigns and communications strategies with where the culture is going.\u201d<\/p>\n \n\tPropper agreed. \u201cCulture is changing so fast,\u201d he said. \u201cCulture, by definition, is the lever that shifts attitudes and behaviors most effectively. Whether it\u2019s a foundation or a brand, you can have the best strategy in the world and put out the best press releases, and put on great programs and events, but if you can\u2019t sift attitudes or behaviors, things don\u2019t stick.\u201d<\/p>\n \n\tPropper said his staff has been \u201cheads down doing the work\u201d for 13 years, and given what\u2019s happening in the world, their work can continue to meet the moment \u201cbut it\u2019s hard to fully scale when you\u2019re a small agency. We want to do more.\u201d The acquisition by BPI gives them that chance, and it proved to be the perfect match of a partner. \u201cWe talked to other folks in the past,\u201d he said. \u201cThey feel like we are doing something that they don\u2019t currently do that can be additive to their work. We can continue to serve our clients in the way that we do and sprinkle our work into theirs while leveraging their expertise and tools for our clients. It\u2019s a chance to combine their superpowers and offer that in a really integrated way.\u201d<\/p>\n \n\tOne thing that won\u2019t change? Propper Daley\u2019s invite-only A Day of Unreasonable Conversation will stay on the schedule<\/a> as an annual gathering of thought leaders and entertainment industry insiders. <\/p>\n<\/div>\n![](\"https:\/\/www.hollywoodreporter.com\/wp-content\/uploads\/2025\/03\/PD-BPI2.jpg?w=3000\")
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