{"id":831786,"date":"2025-03-05T13:12:00","date_gmt":"2025-03-05T19:12:00","guid":{"rendered":"https:\/\/newsycanuse.com\/index.php\/2025\/03\/05\/streaming-helps-amazons-ad-business-surge-18-in-2024\/"},"modified":"2025-03-05T13:12:00","modified_gmt":"2025-03-05T19:12:00","slug":"streaming-helps-amazons-ad-business-surge-18-in-2024","status":"publish","type":"post","link":"https:\/\/newsycanuse.com\/index.php\/2025\/03\/05\/streaming-helps-amazons-ad-business-surge-18-in-2024\/","title":{"rendered":"Streaming helps Amazon&#8217;s ad business surge 18% in 2024"},"content":{"rendered":"<div id=\"main\" role=\"main\">\n<article id=\"articleDetail\">\n<div id=\"articleMain\">\n<div>\n<header>\n<div>\n<p>Amazon&#8217;s advertising business outpaced the company&#8217;s overall growth in 2024, fuelled in part by the company&#8217;s expansion into streaming advertising.<\/p>\n<p>                                by<br \/>\n                            Matthew Keegan\n                        <\/p>\n<\/p><\/div>\n<div id=\"articleImage\">\n<figure>\n            <img decoding=\"async\" src=\"https:\/\/cached.imagescaler.hbpl.co.uk\/resize\/scaleWidth\/952\/cached.offlinehbpl.hbpl.co.uk\/news\/OMC\/Amazon_Prime_GettyImages.jpg\" alt   data-cy=\"articleImage\"><br \/>\n        <\/figure>\n<\/p><\/div>\n<\/header><\/div>\n<div id=\"articleGate\">\n<header>\n<h2>Sign in to continue<\/h2>\n<\/header>\n<div>\n<section>\n<div id=\"loginOption\">\n<header>\n<header>\n<h3>Sign In<\/h3>\n<\/header>\n<\/header><\/div>\n<div id=\"registerOption\">\n<header>\n<h3>Register<\/h3>\n<\/header>\n<ul>\n<li>Limited free articles a month<\/li>\n<li>Free email bulletins<\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.campaignlive.co.uk\/register\/\" target=\"_self\">Register Now<\/a><\/p>\n<\/div>\n<div id=\"subscribeOption\">\n<div>\n<header>\n<h3>Subscribe<\/h3>\n<\/header>\n<p>To receive full access to Campaign&#8217;s content including:\n<\/p>\n<ul>\n<li>Unrestricted access to all The Information and The Knowledge content<\/li>\n<li>Access to Campaign&#8217;s in-depth features and coveted reports including additional School Reports analysis, the Annual Salary Survey, and supplementary insight from Campaign&#8217;s Best Places to Work<\/li>\n<li>Regular data-led insight reports from Campaign Red, our new global insights and data intelligence tool<\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.campaignlive.co.uk\/membership\">Subscribe now<\/a><\/p>\n<\/div>\n<div>\n<div>\n<header>\n<h2>Subscribe<\/h2>\n<\/header>\n<ul>\n<li>Unrestricted access to our most popular content including the School Reports, Power 100 and Best Places to Work<\/li>\n<li>Essential round-ups such as Movers and Shakers, Pitch Update and the Question of the Week<\/li>\n<li>Leading insights from Campaign\u2019s award-winning editors<\/li>\n<\/ul>\n<\/div>\n<p><a href=\"https:\/\/www.campaignlive.co.uk\/membership\">Explore options<\/a><\/p>\n<\/div>\n<\/div>\n<\/section>\n<div id=\"bodyBottomText\">\n<h3>Need to activate\u00a0 your membership?<\/h3>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p><a href=\"https:\/\/www.campaignlive.co.uk\/article\/streaming-helps-amazons-ad-business-surge-18-2024\/1905479\" class=\"button purchase\" rel=\"nofollow noopener\" target=\"_blank\">Read More<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Amazon&#8217;s advertising business outpaced the company&#8217;s overall growth in 2024, fuelled in part by the company&#8217;s expansion into streaming advertising. by Matthew Keegan Sign in to continue Sign In Register Limited free articles a month Free email bulletins Register Now Subscribe To receive full access to Campaign&#8217;s content including: Unrestricted access to all The Information<\/p>\n","protected":false},"author":1,"featured_media":831787,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4043,500],"tags":[8276,7112],"class_list":{"0":"post-831786","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-helps","8":"category-streaming","9":"tag-helps","10":"tag-streaming"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts\/831786","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/comments?post=831786"}],"version-history":[{"count":0,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts\/831786\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/media\/831787"}],"wp:attachment":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/media?parent=831786"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/categories?post=831786"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/tags?post=831786"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}