{"id":831050,"date":"2025-03-02T14:12:00","date_gmt":"2025-03-02T20:12:00","guid":{"rendered":"https:\/\/newsycanuse.com\/index.php\/2025\/03\/02\/douyin-unveils-new-support-measures-aimed-at-boosting-merchant-growth\/"},"modified":"2025-03-02T14:12:00","modified_gmt":"2025-03-02T20:12:00","slug":"douyin-unveils-new-support-measures-aimed-at-boosting-merchant-growth","status":"publish","type":"post","link":"https:\/\/newsycanuse.com\/index.php\/2025\/03\/02\/douyin-unveils-new-support-measures-aimed-at-boosting-merchant-growth\/","title":{"rendered":"Douyin unveils new support measures aimed at boosting merchant growth"},"content":{"rendered":"<section id=\"content\">\n\t\t<main id=\"main\"><\/p>\n<div>\n<figure>\n<p>\t\t\t\t<img data-perfmatters-preload width=\"2000\" height=\"1334\" src=\"https:\/\/i0.wp.com\/technode.com\/wp-content\/uploads\/2023\/02\/177038994_l-scaled.jpg?fit=2000%2C1334&#038;ssl=1\" alt=\"douyin tiktok\" data-hero-candidate=\"1\" fetchpriority=\"high\" object-fit=\"cover\" decoding=\"async\"  ><br \/>\n\t\t\t<\/figure>\n<\/p><\/div><figcaption><span>Douyin, China\u2019s equivalent to TikTok, plans to offer its \u201cgroup-buying delivery\u201d service in more cities. <span><span>Credit:<\/span> <a href=\"https:\/\/www.123rf.com\/photo_177038994_kazan-russia-oct-31-2021-the-finger-reaches-for-the-tiktok-social-network-logo-on-the-smartphone-scr.html?vti=mm59o9y4zn2zaujvaa-1-49\">123RF<\/a><\/span><\/span><\/figcaption><div>\n<article id=\"post-189333\">\n<div>\n<p>Douyin, the Chinese counterpart to TikTok, has rolled out nine new measures designed to enhance merchant experience and cut operating costs. Among the initiatives are commission-free livestreaming and short video features, as well as a policy to automatically refund promotion fees. As part of what the company says is its commitment to supporting small businesses, Douyin e-commerce will invest hundreds of millions of yuan to establish a Small Merchant Support Fund throughout the year. The fund will provide support across various scenarios, such as product launches, first-order incentives, and long-term operations. Small merchants can receive up to RMB 6,000 ($818.70) in traffic coupons. In a related move, Douyin E-Commerce announced a major restructuring on Dec. 5, consolidating its previously separate brand merchant group and small-to-medium merchant groups under a single leadership. This shift reflects the rapid rise of small- and medium-sized merchants on its platform, with the company seeking to align its management structure to accommodate their fast growth, according to Chinese tech outlet <a href=\"https:\/\/www.ithome.com\/0\/815\/595.htm\">IThome<\/a>. Douyin E-Commerce\u2019s gross merchandise volume (GMV) in 2023 was reported at approximately RMB 2.7 trillion ($375 billion), with the unit setting a target for 2024 of RMB 4 trillion, though it is yet to announce its actual figures for last year. [<a href=\"https:\/\/weibo.com\/ttarticle\/p\/show?id=2309405119757656654416\">Douyin E-Commerce Weibo account<\/a>, in Chinese] <\/p>\n<\/p><\/div>\n<\/p><\/div>\n<p>\t\t<\/main><br \/>\n\t<\/section>\n<p> TechNode Feed <br \/><a href=\"https:\/\/technode.com\/2025\/01\/06\/douyin-unveils-new-support-measures-aimed-at-boosting-merchant-growth-2\/\" class=\"button purchase\" rel=\"nofollow noopener\" target=\"_blank\">Read More<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Douyin, China\u2019s equivalent to TikTok, plans to offer its \u201cgroup-buying delivery\u201d service in more cities. Credit: 123RF Douyin, the Chinese counterpart to TikTok, has rolled out nine new measures designed to enhance merchant experience and cut operating costs. Among the initiatives are commission-free livestreaming and short video features, as well as a policy to automatically<\/p>\n","protected":false},"author":1,"featured_media":831051,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[107942,1009],"tags":[107941,7477],"class_list":{"0":"post-831050","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-douyin","8":"category-unveils","9":"tag-douyin","10":"tag-unveils"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts\/831050","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/comments?post=831050"}],"version-history":[{"count":0,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts\/831050\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/media\/831051"}],"wp:attachment":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/media?parent=831050"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/categories?post=831050"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/tags?post=831050"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}