{"id":830955,"date":"2025-03-02T11:11:47","date_gmt":"2025-03-02T17:11:47","guid":{"rendered":"https:\/\/newsycanuse.com\/index.php\/2025\/03\/02\/penns-espn-bet-struggles-continue-snowden-addresses-plans-if-progress-stagnates\/"},"modified":"2025-03-02T11:11:47","modified_gmt":"2025-03-02T17:11:47","slug":"penns-espn-bet-struggles-continue-snowden-addresses-plans-if-progress-stagnates","status":"publish","type":"post","link":"https:\/\/newsycanuse.com\/index.php\/2025\/03\/02\/penns-espn-bet-struggles-continue-snowden-addresses-plans-if-progress-stagnates\/","title":{"rendered":"Penn\u2019s ESPN Bet struggles continue;  Snowden addresses plans if progress stagnates"},"content":{"rendered":"<p>Entertainment <\/p>\n<p><strong>Penn Entertainment&#8217;s Jay Snowden pointed to &#8220;lower loss sequentially&#8221; coming every quarter in 2025 as well as better ways to &#8220;optimise spend&#8221; with ESPN in the company&#8217;s quarterly earnings conference call. But Penn fell short of some expectations and beat others for the last quarter of 2024. <\/strong><\/p>\n<div id=\"post-357453\">\n<p>Saying once again on the <a href=\"https:\/\/investors.pennentertainment.com\/static-files\/24da0e0f-973d-44e9-a846-b932f4e2d562\" target=\"_blank\" rel=\"noreferrer noopener\">company\u2019s fourth-quarter earnings call<\/a> on Thursday (27 February) that the future is bright, Penn\u2019s CEO placed heavy focus on what is to come versus what has already happened  Snowden said Penn is seeing \u201cgreen shoots\u201d throughout its departments while \u201cwe have more work to do to unlock the full potential and value of our partnership with ESPN\u201d.<\/p>\n<p>For digital gaming overall, the company reported revenue of $275 million (\u00a3218 million\/\u20ac$264.7 million) for the fourth quarter. Its $109.8 million in adjusted EBITDA loss was a $224 million improvement compared to the same quarter for 2023, but those numbers still pulled down Penn\u2019s overall performance and were below analyst estimates.<\/p>\n<p>The company overall beat Truist\u2019s adjusted EBITDA forecast with $320.7 million, but that was 1% below general expectations. Penn\u2019s stock price dropped from $20 at the opening bell to $19.28 immediately after the call. It settled at $20.39 when the market closed. <\/p>\n<p>The $461.2 million of adjusted EBITDAR on the land-based side beat the street, while digital losses of $110 million were even with expectations. Net revenue was also a mixed bag, but within 1% in either direction of the Truist and general projections. <\/p>\n<p>Snowden also announced that Penn has plans to buy back \u201cat least\u201d $350 million in stock in the coming year as a show of confidence. <\/p>\n<h2 id=\"h-growth-slow-and-parlays-not-paying\">Growth slow and parlays not paying<\/h2>\n<p>Since ESPN Bet <a href=\"https:\/\/igamingbusiness.com\/casino-games\/product-technology\/espn-bet-launch-everything-you-need-to-know\/\" target=\"_blank\" rel=\"noreferrer noopener\">went live in November 2023<\/a>, it has been unable to crack the top tier of sports betting platforms. FanDuel and DraftKings continue to have a stranglehold on the top two positions by market share with BetMGM a distant third. The stated goal when the platform replaced Penn\u2019s Barstool Sportsbook was to reach 20% market share by 2027, but ESPN Bet still has less than 5% \u2013 the number executives are hoping to hit later this year. <\/p>\n<p>A main challenge for ESPN Bet \u2013 beyond several football months that favoured bettors across the industry \u2013 is its struggle to capitalise on parlays. The multi-leg bets make up at least 50% of bets placed on DraftKings and FanDuel, <a href=\"https:\/\/www.axios.com\/2025\/02\/27\/1-telling-stat-espn-bet-trails-in-parlays-closer\" target=\"_blank\" rel=\"noreferrer noopener\">according to Axios<\/a>. They account for just 30% on ESPN Bet. This is relevant because parlays are the most lucrative markets available to operators. <\/p>\n<h2 id=\"h-snowden-more-improvements-coming\">Snowden: More improvements coming<\/h2>\n<p>Snowden promised more new integrations and cross-sell for ESPN Bet. The company last fall introduced a <a href=\"https:\/\/igamingbusiness.com\/sports-betting\/espn-bet-linking-espn\/\" target=\"_blank\" rel=\"noreferrer noopener\">more personalised experience<\/a> for individual bettors and new livestreaming features. The hope is that these draw more consumers and that Penn\u2019s omnichannel approach will pay off. <\/p>\n<p>In the meantime, Penn says its demographic is trending younger and it continues to open more retail locations. Hollywood Joliet (Illinois) is set to open in the fourth quarter of 2025, with three additional land-based locations to follow in 2026. The company also launched online casino products in Michigan and Pennsylvania in the last year. <\/p>\n<p>But Snowden acknowledged that Penn is running ESPN Bet as if it were a \u201cscale player\u201d. If the company does not reach goals for it by the end of the year, he said, \u201cthen you\u2019ve got levers operationally. Obviously, there\u2019s a lot of dollars in the marketing category of our digital business.<\/p>\n<p>\u201cWe\u2019ve got a cost structure that right now is built for us to be a scale player because that\u2019s where we expect to be. That\u2019s where ESPN expects us to be. But if you\u2019re not trending that direction, then obviously you\u2019re not going to be operating a business from a cost structure standpoint at a scaled level.\u201d<\/p>\n<h2 id=\"h-what-analysts-are-saying\">What analysts are saying<\/h2>\n<p>Truist analyst Barry Jonas wrote that should the platform not reach an \u201cinflection point\u201d soon then Penn\u2019s comments \u201cindicate a scaling down of marketing dollars, a slimmed down cost structure and other changes as it approaches the agreement\u2019s three-year anniversary (in 2026), when both sides have opt-outs.\u201d<\/p>\n<p>Deustche Bank\u2019s Carlos Santerelli shared in his analyst note that online casino \u201cmomentum continues to build\u201d. He also noted a shift in \u201ctone\u201d with regard to the online segment, writing that executives appear to see the digital business as an extremely valuable asset.<\/p>\n<p>\u201cWe interpret, and perhaps over interpret, the commentary as a highlighting of the asset value of the technology and brand collections, signalling, perhaps, a willingness to monetise, should performance, specifically on the OSB side, remain below previously stated levels of perceived success,\u201d Santerelli stated.<\/p>\n<\/p><\/div>\n<p><a href=\"https:\/\/igamingbusiness.com\/finance\/penn-espn-bet-earnings-january-2025\/\" class=\"button purchase\" rel=\"nofollow noopener\" target=\"_blank\">Read More<\/a><br \/>\n Jill R. Dorson<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Penn Entertainment&#8217;s Jay Snowden pointed to &#8220;lower loss sequentially&#8221; coming every quarter in 2025 as well as better ways to &#8220;optimise spend&#8221; with ESPN in the company&#8217;s quarterly earnings conference call. But Penn fell short of some expectations and beat others for the last quarter of 2024. Saying once again on the company\u2019s fourth-quarter earnings<\/p>\n","protected":false},"author":1,"featured_media":830956,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1798,35628,4217],"tags":[140823,7746],"class_list":{"0":"post-830955","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-entertainment","8":"category-penns","9":"category-struggles","10":"tag-penns","11":"tag-struggles"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts\/830955","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/comments?post=830955"}],"version-history":[{"count":0,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts\/830955\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/media\/830956"}],"wp:attachment":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/media?parent=830955"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/categories?post=830955"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/tags?post=830955"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}