{"id":828322,"date":"2025-02-20T01:12:52","date_gmt":"2025-02-20T07:12:52","guid":{"rendered":"https:\/\/newsycanuse.com\/index.php\/2025\/02\/20\/the-download-selling-via-ai-and-congress-testing-tech\/"},"modified":"2025-02-20T01:12:52","modified_gmt":"2025-02-20T07:12:52","slug":"the-download-selling-via-ai-and-congress-testing-tech","status":"publish","type":"post","link":"https:\/\/newsycanuse.com\/index.php\/2025\/02\/20\/the-download-selling-via-ai-and-congress-testing-tech\/","title":{"rendered":"The Download: selling via AI, and Congress testing tech"},"content":{"rendered":"<div class>\n<div>\n<p><em>This is today&#8217;s edition of\u00a0<a href=\"https:\/\/forms.technologyreview.com\/newsletters\/briefing-the-download\/?_ga=2.179569122.736533416.1649661040-405833893.1649413289\">The Download<\/a><\/em>,<em>\u00a0our weekday newsletter that provides a daily dose of what&#8217;s going on in the world of technology.<\/em><\/p>\n<\/p><\/div>\n<div>\n<h3><strong>Your most important customer may be AI<\/strong><\/h3>\n<p>Imagine you run a meal prep company that teaches people how to make simple and delicious food. When someone asks ChatGPT for a recommendation for meal prep companies, yours is described as complicated and confusing. Why? Because the AI saw that in one of your ads there were chopped chives on the top of a bowl of food, and it determined that nobody is going to want to spend time chopping up chives.<\/p>\n<p>It may seem odd for companies or brands to be mindful of what an AI \u201cthinks\u201d in this way but it\u2019s already becoming relevant as consumers increasingly use AI to make purchase recommendations.<\/p>\n<p>The end results may be a supercharged version of search engine optimization (SEO) where making sure that you\u2019re positively perceived by a large language model might become one of the most important things a brand can do.\u00a0<a href=\"https:\/\/www.technologyreview.com\/2025\/02\/19\/1112076\/your-most-important-customer-may-be-ai\/?utm_source=the_download&#038;utm_medium=email&#038;utm_campaign=the_download.unpaid.engagement&#038;utm_term=*%7CSUBCLASS%7C*&#038;utm_content=*%7CDATE:m-d-Y%7C*\">Read the full story<\/a>.\u00a0<\/p>\n<p><em>\u2014Scott J Mulligan<\/em><\/p>\n<h3><strong>Congress used to evaluate emerging technologies. Let\u2019s do it again.<\/strong><\/h3>\n<p>The US Office of Technology Assessment, an independent office created by Congress in the early 1970s, produced some 750 reports during its 23-year history, assessing technologies as varied as electronic surveillance, genetic engineering, hazardous-waste disposal, and remote sensing from outer space.<\/p>\n<p>The office functioned like a debunking arm. It sussed out the snake oil. Lifted the lid on the Mechanical Turk. The reports saw through the alluring gleam of overhyped technologies.\u00a0<\/p>\n<p>In the years since its unceremonious defunding in 1995, perennial calls have gone out: Rouse the office from the dead! But, with advances in robotics, big data, and AI systems, these calls have taken on a new level of urgency. <a href=\"https:\/\/www.technologyreview.com\/2025\/02\/19\/1111573\/congress-office-technology-assessment-emerging-innovation\/?utm_source=the_download&#038;utm_medium=email&#038;utm_campaign=the_download.unpaid.engagement&#038;utm_term=*%7CSUBCLASS%7C*&#038;utm_content=*%7CDATE:m-d-Y%7C*\">Read the full story<\/a>.\u00a0<\/p>\n<\/p><\/div>\n<div>\n<p><em>\u2014Peter Andrey Smith<\/em><\/p>\n<p><strong>This story is from the next edition of our print magazine, which is all about relationships. <a href=\"https:\/\/www.technologyreview.com\/subscribe?utm_source=the_download&#038;utm_medium=email&#038;utm_campaign=the_download.unpaid.engagement&#038;utm_term=*%7CSUBCLASS%7C*&#038;utm_content=*%7CDATE:m-d-Y%7C*\">Subscribe now<\/a> to read it and get a copy when it lands on February 26!<\/strong><\/p>\n<h3><strong>How generative AI is changing online search<\/strong><br \/><\/h3>\n<p>Generative AI search, one of MIT Technology Review&#8217;s 10 Breakthrough Technologies of 2025, is <a href=\"https:\/\/www.technologyreview.com\/2025\/01\/06\/1108679\/ai-generative-search-internet-breakthroughs\/?utm_source=the_download&#038;utm_medium=email&#038;utm_campaign=the_download.unpaid.engagement&#038;utm_term=*%7CSUBCLASS%7C*&#038;utm_content=*%7CDATE:m-d-Y%7C*\">ushering a new era of the internet<\/a>. Despite fewer clicks, copyright fights, and sometimes iffy answers, AI could unlock new ways to summon all the world\u2019s knowledge. Our editor in chief Mat Honan and executive editor Niall Firth explored how AI will alter search in a live half-hour Roundtables session yesterday. <a href=\"https:\/\/www.technologyreview.com\/2025\/02\/18\/1112053\/roundtables-generative-ai-search-and-the-changing-internet\/?utm_source=the_download&#038;utm_medium=email&#038;utm_campaign=the_download.unpaid.engagement&#038;utm_term=*%7CSUBCLASS%7C*&#038;utm_content=*%7CDATE:m-d-Y%7C*\">Watch our recording of their conversation<\/a>.<\/p>\n<h3><strong>MIT Technology Review Narrated: The weeds are winning<\/strong><\/h3>\n<p>As the climate changes, genetic engineering will be essential for growing food. But is it creating a race of superweeds? This is our latest <a href=\"https:\/\/www.technologyreview.com\/2024\/10\/10\/1105034\/weeds-climate-change-genetic-engineering-superweeds-food\/?utm_source=the_download&#038;utm_medium=email&#038;utm_campaign=the_download.unpaid.engagement&#038;utm_term=*%7CSUBCLASS%7C*&#038;utm_content=*%7CDATE:m-d-Y%7C*\">story<\/a> to be turned into a<strong> MIT Technology Review Narrated<\/strong> podcast, which we&#8217;re publishing each week on <a href=\"https:\/\/open.spotify.com\/episode\/4X5aZK2tboCliAOUvGNPyh\"><strong>Spotify<\/strong><\/a> and <a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/the-weeds-are-winning\/id1523584878?i=1000693884766\"><strong>Apple Podcasts<\/strong><\/a>. Just navigate to MIT Technology Review Narrated on either platform, and follow us to get all our new content as it&#8217;s released.\u00a0<\/p>\n<p><strong>The must-reads<\/strong><\/p>\n<\/p><\/div>\n<div>\n<p><em>I\u2019ve combed the internet to find you today\u2019s most fun\/important\/scary\/fascinating stories about technology.<\/em><\/p>\n<div>\n<p><strong>1 Electricity demand is set to soar globally<\/strong><br \/>On current trends, we\u2019ll add the equivalent of Japan\u2019s entire consumption each year between now and 2027. (<a href=\"https:\/\/www.theverge.com\/news\/614356\/china-us-electricity-demand-ai-data-center-manufacturing-iea-report\">The Verge<\/a>)<br \/>+ <em>China is planning to boost its energy storage sector to cope with a surge in demand. <\/em>(<a href=\"http:\/\/www.scmp.com\/economy\/china-economy\/article\/3299152\/china-betting-big-energy-storage-ai-drives-surge-power-demand\">South China Morning Post<\/a> $)<br \/>+ <em>Why artificial intelligence and clean energy need each other<\/em>. (<a href=\"https:\/\/www.technologyreview.com\/2024\/10\/08\/1105165\/why-artificial-intelligence-and-clean-energy-need-each-other\/?utm_source=the_download&#038;utm_medium=email&#038;utm_campaign=the_download.unpaid.engagement&#038;utm_term=*%7CSUBCLASS%7C*&#038;utm_content=*%7CDATE:m-d-Y%7C*\">MIT Technology Review<\/a>)\u00a0<\/p>\n<p><strong>2 How Israel uses US-made AI to wage war<\/strong><br \/>Its use of OpenAI and Microsoft skyrocketed after October 7 2023. (<a href=\"https:\/\/apnews.com\/article\/israel-palestinians-ai-technology-737bc17af7b03e98c29cec4e15d0f108\">AP<\/a>)<br \/>+ <em>OpenAI\u2019s new defense contract completes its military pivot.<\/em> (<a href=\"https:\/\/www.technologyreview.com\/2024\/12\/04\/1107897\/openais-new-defense-contract-completes-its-military-pivot\/?utm_source=the_download&#038;utm_medium=email&#038;utm_campaign=the_download.unpaid.engagement&#038;utm_term=*%7CSUBCLASS%7C*&#038;utm_content=*%7CDATE:m-d-Y%7C*\">MIT Technology Review<\/a>)\u00a0<br \/>+ <em>How the drone battles of Ukraine are shaping the future of war.<\/em> (<a href=\"https:\/\/www.newscientist.com\/article\/2468412-how-the-drone-battles-of-ukraine-are-shaping-the-future-of-war\">New Scientist<\/a> $)<\/p>\n<p><strong>3 Google\u2019s AI efforts are being marred by turf wars\u00a0<\/strong><br \/>It has a lot of people working on AI, and they\u2019re not all pulling in the same direction. (<a href=\"https:\/\/www.theinformation.com\/articles\/googles-ai-efforts-marred-by-turf-disputes?rc=e9y5ks\">The Information<\/a> $)<\/p>\n<p><strong>4 OpenAI\u2019s ex-CTO has launched a rival lab<\/strong><br \/>Thinking Machines will focus on how humans and AI can work together better. (<a href=\"https:\/\/www.axios.com\/2025\/02\/18\/mira-murati-thinking-machines-lab-startup\">Axios<\/a>)<\/p>\n<p><strong>5 Humane\u2019s AI Pin is dead\u00a0<\/strong><br \/>HP is buying most of its assets for $116 million, which is quite the climbdown from being valued at nearly $1 billion. (<a href=\"https:\/\/techcrunch.com\/2025\/02\/18\/humanes-ai-pin-is-dead-as-hp-buys-startups-assets-for-116m\/\">TechCrunch<\/a>)\u00a0<\/p>\n<p><strong>6 Tech IPOs keep getting delayed<\/strong><br \/>Everyone\u2019s waiting for more certainty and stability. But there\u2019s no sign of it arriving. (<a href=\"https:\/\/www.nytimes.com\/2025\/02\/18\/technology\/tech-ipo-delays.html\">NYT<\/a> $)<\/p>\n<p><strong>7 Scientists in the US feel under siege<\/strong><br \/>Sweeping layoffs, funding freezes and executive orders are really starting to bite. (<a href=\"https:\/\/www.nbcnews.com\/science\/science-news\/trumps-nih-budget-cuts-threaten-research-stirring-panic-rcna191744\">NBC<\/a>)<br \/>+<em> It\u2019s likely only the start of a long battle over how research can and will be done in the United States. <\/em>(<a href=\"https:\/\/www.theatlantic.com\/health\/archive\/2025\/02\/trump-science-data-gender-dei\/681698\/\">The Atlantic<\/a> $)<\/p>\n<p><strong>8 China may use Tesla as a pawn in US trade negotiations<\/strong><br \/>That gives it quite a lot of leverage to use, if it wishes. (<a href=\"https:\/\/gizmodo.com\/china-looks-to-use-tesla-fsd-rollout-as-leverage-in-trade-negotiations-2000565128\">Gizmodo<\/a>)<\/p>\n<\/div>\n<div>\n<p><strong>9 Researchers have linked a gene to the emergence of spoken language<\/strong><br \/>This is cool, and could even one day potentially help people with speech problems. (<a href=\"https:\/\/abcnews.go.com\/Technology\/wireStory\/researchers-link-gene-emergence-spoken-language-118915793\">ABC<\/a>)<\/p>\n<p><strong>10 The chances of an asteroid hitting us in 2032 just went up<\/strong><br \/>Better try to really savor the next seven years, just in case. (<a href=\"https:\/\/www.newscientist.com\/article\/2468890-odds-of-asteroid-2024-yr4-hitting-earth-in-2032-have-reached-new-high\/\">New Scientist<\/a> $)<\/p>\n<\/div>\n<p><strong>Quote of the day<\/strong><\/p>\n<p>\u201cWell, he\u2019s wrong.\u201d<\/p>\n<p>\u2014A fired Federal Aviation Administration employee responds to Elon Musk\u2019s claim that no one who works on safety was laid off in a recent round of job cuts, <a href=\"https:\/\/www.rollingstone.com\/politics\/politics-features\/trump-musk-faa-firings-purge-air-safety-1235271233\/\">Rolling Stone<\/a> reports.\u00a0<\/p>\n<\/p><\/div>\n<div>\n<p><strong>The big story<\/strong><\/p>\n<p><strong><strong>A brief, weird history of brainwashing<\/strong><\/strong><\/p>\n<div>\n<figure><img decoding=\"async\" src=\"https:\/\/wp.technologyreview.com\/wp-content\/uploads\/2024\/04\/F_BRAINWASHING-thumb.jpg?w=3000\" alt=\"puppet person silhouette on a red network with an eye, an angry dog, the hammer and sickle, and a gun\"><\/p>\n<p>SHIRLEY CHONG<\/p>\n<\/figure><\/div>\n<p><strong><br \/><\/strong><strong>April 2024<\/strong><\/p>\n<p>On a spring day in 1959, war correspondent Edward Hunter testified before a US Senate subcommittee investigating \u201cthe effect of Red China Communes on the United States.\u201d<\/p>\n<p>Hunter discussed a new concept to the American public: a supposedly scientific system for changing people\u2019s minds, even making them love things they once hated.<\/p>\n<p>Much of it was baseless, but Hunter\u2019s sensational tales still became an important part of the disinformation and pseudoscience that fueled a \u201cmind-control race\u201d during the Cold War. US officials prepared themselves for a psychic war with the Soviet Union and China by spending millions of dollars on research into manipulating the human brain.<\/p>\n<p>But while the science never exactly panned out, residual beliefs fostered by this bizarre conflict continue to play a role in ideological and scientific debates to this day. <a href=\"https:\/\/www.technologyreview.com\/2024\/04\/12\/1090726\/brainwashing-mind-control-history-operation-midnight-climax\/?utm_source=the_download&#038;utm_medium=email&#038;utm_campaign=the_download.unpaid.engagement&#038;utm_term=*%7CSUBCLASS%7C*&#038;utm_content=*%7CDATE:m-d-Y%7C*\">Read the full story<\/a>.<\/p>\n<p><em>\u2014Annalee Newitz<\/em><\/p>\n<\/div>\n<div>\n<p><strong>We can still have nice things<\/strong><\/p>\n<p><em>A place for comfort, fun and distraction to brighten up your day. (Got any ideas? <\/em><a href=\"http:\/\/www.technologyreview.com\/mailto:rh***************@**************ew.com\" data-original-string=\"VLTU9hSPWoYO7UFoKzyC9A==7f4xU5mmFjbFLVQ7HMIwsEKMvTqrEC4qg2tAdr8JeYAR8TjQCqA9DOi41zxZeHXFlgL\" title=\"This contact has been encoded by Anti-Spam by CleanTalk. Click to decode. To finish the decoding make sure that JavaScript is enabled in your browser.\"><em>Drop me a line<\/em><\/a><em> or <\/em><a href=\"https:\/\/bsky.app\/profile\/rhiannonwilliams.bsky.social\"><em>skeet &#8217;em at me<\/em><\/a><em>.)<\/em><\/p>\n<p>+ I guess <a href=\"http:\/\/www.instagram.com\/reel\/C7zPYq6pID8\/\">this<\/a> must be the gator equivalent of a body scrub in a spa.\u00a0<br \/>+ You really can make <a href=\"https:\/\/www.instagram.com\/pontierr_artbrick\/\">anything<\/a> with Lego bricks.<br \/>+ The secret to sticking to any exercise routine? <a href=\"https:\/\/thegrowtheq.com\/the-key-to-sticking-to-an-exercise-program-its-supposed-to-feel-easy\/\">You have to enjoy it!<\/a>\u00a0<br \/>+ There are few things more comforting than <a href=\"https:\/\/www.bonappetit.com\/gallery\/cheesy-pasta-recipes\">recipes<\/a> that combine cheese and pasta.<\/p>\n<\/p><\/div>\n<\/div>\n<p><a href=\"https:\/\/www.technologyreview.com\/2025\/02\/19\/1112080\/the-download-selling-via-ai-congress-testing-tech\/\" class=\"button purchase\" rel=\"nofollow noopener\" target=\"_blank\">Read More<\/a><br \/>\n Charlotte Jee<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This is today&#8217;s edition of\u00a0The Download ,\u00a0our weekday newsletter that provides a daily dose of what&#8217;s going on in the world of technology. Your most important customer may be AI Imagine you run a meal prep company that teaches people how to make simple and delicious food. When someone asks ChatGPT for a recommendation for<\/p>\n","protected":false},"author":1,"featured_media":828323,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24097,2589,46],"tags":[],"class_list":{"0":"post-828322","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-download","8":"category-selling","9":"category-technology"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts\/828322","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/comments?post=828322"}],"version-history":[{"count":0,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts\/828322\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/media\/828323"}],"wp:attachment":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/media?parent=828322"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/categories?post=828322"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/tags?post=828322"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}