Football <\/p>\n
Super Bowl Sunday is a high stakes showdown between the best in the world as they go head-to-head in their highly specialized craft\u2014and that\u2019s just the commercials. There\u2019s also a football game.<\/a><\/p>\n In between plays of the Philadelphia Eagles and Kansas City Chiefs, brands will do their best to pull off an Inception<\/em> in the collective American psyche to get us all to buy more Doritos, Budweiser and, for some reason, cryptocurrency.<\/p>\n A tradition unlike any other.<\/p>\n But not every ad needs to be so bleak. Some are just nice.<\/p>\n Take this spot from the University of Wyoming, which celebrates quarterback Josh Allen and his MVP win<\/a> while encouraging students to enroll with the Cowboys.<\/p>\n The ad will be regional rather than national, airing in Wyoming, neighboring states and select markets across the country during Fox\u2019s broadcast of the big game.<\/p>\n “In many respects, Josh’s story is the quintessential UW story,\u201d said UW’s associate vice president for marketing and communications Chad Baldwin in a statement<\/a>. “We are delighted to celebrate Josh’s success, honor his unshakeable determination and highlight his inextricable connection with his alma mater in this video ad.”<\/p>\n Allen is the first Wyoming player to go on to win NFL MVP. Maybe the second will be watching this ad on Sunday.<\/p>\n<\/div>\n