{"id":823170,"date":"2025-01-31T00:12:01","date_gmt":"2025-01-31T06:12:01","guid":{"rendered":"https:\/\/newsycanuse.com\/index.php\/2025\/01\/31\/epsilon-new-york-times-advertising-sela-and-newcastle-united-are-among-the-2024-digiday-awards-europe-winners\/"},"modified":"2025-01-31T00:12:01","modified_gmt":"2025-01-31T06:12:01","slug":"epsilon-new-york-times-advertising-sela-and-newcastle-united-are-among-the-2024-digiday-awards-europe-winners","status":"publish","type":"post","link":"https:\/\/newsycanuse.com\/index.php\/2025\/01\/31\/epsilon-new-york-times-advertising-sela-and-newcastle-united-are-among-the-2024-digiday-awards-europe-winners\/","title":{"rendered":"Epsilon, New York Times Advertising, Sela and Newcastle United are among the 2024 Digiday Awards Europe winners\u00a0"},"content":{"rendered":"
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By Digiday Awards<\/a><\/span> \u00a0\u2022\u00a0 January 28, 2025<\/span> \u00a0\u2022<\/p>\n<\/div>\n

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This year\u2019s winners exemplify the power of creativity, innovation and collaboration in modern marketing. From campaigns redefining audience engagement through tailored content to groundbreaking uses of technology like AI and automation, these entries set a new standard. Brand partnerships emerged as a driving force, unlocking new markets and opportunities, while compelling storytelling proved essential in creating memorable narratives across diverse formats. Each winner showcased remarkable brand visibility and a lasting impact, demonstrating how thoughtful strategies can leave a profound impression on audiences and elevate brands to new heights.<\/p>\n

Epsilon\u2019s collaboration with Currys set a benchmark in retail media. The campaign earned the Best Use of Retail Media award, by employing a full-funnel strategy combining display, online video and CTV to engage tech enthusiasts. Leveraging Currys\u2019 first-party data and Epsilon\u2019s CORE ID, the campaign built awareness and drove online and in-store sales. The strategy led to a 46% increase in conversions with an ROI of 3x and boosted in-store sales by 20%, attracting 56,000 visitors to Currys locations. This innovative approach positioned Currys\u2019 TechHunters as a groundbreaking retail media solution, seamlessly blending audience targeting with measurable sales impact.<\/p>\n

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T Brand Studio\u2019s international editorial team, part of New York Times Advertising, has set a new standard for branded content and earned Editorial Team of the Year. Despite being a small team of three, they achieved a 47% increase in global campaigns, producing award-winning work across podcasts, videos and written journalism. Highlights include campaigns for CREA, amplifying feminist and disability rights, and Wellcome, spotlighting health and climate change. Their podcasts for Audemars Piguet and L\u2019Or\u00e9al ranked among the top on global charts, while their commitment to diversity and inclusion reshaped industry standards. Recognized with 11 industry awards and a Publisher Award, their impact continues to drive global growth.<\/p>\n

Sela and Newcastle United paired up and secured three awards this year: Best Collaboration, Best Event and Best Use of Technology. Through the \u201cUnsilence The Crowd\u201d campaign, Sela and Newcastle United partnered with RNID and CuteCircuit to introduce haptic technology in NUFC shirts, enabling deaf fans to experience stadium noise as touch sensations. Debuting during a Premier League match, the initiative reached over 5 billion people and set a new benchmark for sports accessibility, with commitments from major leagues like the Premier League and La Liga.<\/p>\n

Sela further showcased its expertise with \u201cWe Are One,\u201d a cultural celebration that illuminated Newcastle\u2019s landmarks using 3D projection mapping and water screens. Drawing over 15,000 attendees and reaching 450 million globally, the event strengthened Sela\u2019s ties with fans and stakeholders, blending large-scale spectacle with meaningful community engagement. Together, these efforts solidified Sela\u2019s reputation as a leader in innovation, collaboration and unforgettable experiences.<\/p>\n

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Explore all the 2024 Digiday Awards Europe winners below.\u00a0<\/p>\n

Agency Executive of the Year NEW<\/strong>
Tom Huggins, Group Digital and Data Director<\/p>\n<\/div>\n

Best Ad Tech Platform<\/strong>
AppLovin\u2019s AI Tech Helping Advertisers Reach The Right Users<\/p>\n

Best Brand\/Publisher Partnership<\/strong>
Partnermatic \u2013 Revolutionizing European Affiliate Marketing<\/p>\n

Best Branded Content Site<\/strong>
Birdie: Flock, the social network for social care<\/p>\n

Best Collaboration<\/strong>
Sela x Newcastle United \u2013 Unsilence The Crowd<\/p>\n

Best Contextual Targeting Offering<\/strong>
GumGum and Havas \u2013 The BBC\u2019s Doctor Who Christmas Specials<\/p>\n

Best Digital Product Innovation<\/strong>
Maestro, Equativ\u2019s Curation Platform, Scales Alternative IDs<\/p>\n

Best Ethical Data Practice NEW<\/strong>
Utiq: The Telco-powered Authentic Consent Service<\/p>\n

Best Event<\/strong>
Sela x Newcastle United \u2013 We Are One<\/p>\n

Best First-Party Data Strategy<\/strong>
pharosIQ: Distinctly different, strategically smarter.<\/p>\n

Best Influencer Collaboration<\/strong>
Dexerto Media Group, PHD UK, Squarespace: Built Differently<\/p>\n

Best Multi-Platform Campaign<\/strong>
UEFA x ERC \u2013 Get Trained, Save Lives CPR Campaign<\/p>\n

Best Purpose-Driven Marketing Campaign NEW<\/strong>
UEFA x ERC \u2013 Get Trained, Save Lives CPR Campaign<\/p>\n

Best Use of Data<\/strong>
Sky x Movable Ink: Personalized Sports Fan Engagement<\/p>\n

Best Use of Emerging Technology<\/strong>
Optimising Attention: Totalenergies Wavemaker Lumen Research<\/p>\n

Best Use of Interactive Content NEW<\/strong>
Precise TV, Generation Media & Panini<\/p>\n

Best Use of Personalization NEW<\/strong>
Vyde, MGOMD & Nissan \u2013\u00a0Driving Insights-Led Personalisation<\/p>\n

Best Use of Retail Media NEW<\/strong>
Currys x Epsilon: TVs hit the spot with Tech Hunters<\/p>\n

Best Use of Social<\/strong>
Reklamania Creative & DIMES Cool Lime Mix<\/p>\n

Best Use of Technology<\/strong>
Sela x Newcastle United \u2013 Unsilence The Crowd<\/p>\n

Best Use of Video<\/strong>
Reklamania Creative & DIMES Cool Lime Mix<\/p>\n

Campaign of the Year NEW<\/strong>
Reklamania Creative \u2013 DIMES Cool Lime Mix<\/p>\n

Editorial Team of the Year<\/strong>
T Brand, the content studio of New York Times Advertising<\/p>\n

Most Innovative Publisher<\/strong>
Mail Metro Media: A three-pronged approach to innovation<\/p>\n

Most Innovative Technology Provider NEW<\/strong>
Brandtech\u2019s Pencil: The only end-to-end GenAI marketing tool<\/p>\n

Interested in entering the Digiday Awards Europe?\u00a0Sign up<\/a>\u00a0to receive deadline reminders, entry tips, category recommendations and more<\/em>.<\/p>\n<\/div>\n

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https:\/\/digiday.com\/?p=566817<\/p>\n<\/p><\/div>\n<\/p><\/div>\n

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\n More in Awards<\/span>
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The honorees of this year\u2019s Greater Good Awards, presented by Digiday, Glossy, Modern Retail and WorkLife, recognize the importance of empowering communities and fostering economic opportunities, both globally and closer to home. Many of this year\u2019s entrants and subsequent winners also collaborated with mission-driven organizations to amplify their efforts in education, inclusion and sustainability. For [\u2026]<\/p>\n<\/p><\/div>\n<\/div>\n

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\n Digitas, Critical Mass and Twitch are among the 2024 Digiday Awards winners\u00a0 <\/a>
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This year\u2019s winners showcase the most innovative trends in brand engagement, from creating interactive experiences that draw consumers into the narrative to leveraging cross-platform strategies that expand reach and impact. Data-driven personalization allows brands to connect with specific audiences, while emotional storytelling fosters deep bonds with consumers. The campaigns also stood out for their global [\u2026]<\/p>\n<\/p><\/div>\n<\/div>\n

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\n Ancestry, C\u00e9cred and United Airlines are among the 2024 Greater Good Awards finalists <\/a>
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The 2024 Greater Good Awards are presented by Digiday, Glossy, Modern Retail and WorkLife, and showcase the work being done around social causes, its impact, and ultimately those working toward the greater good. This year\u2019s finalists exemplify the powerful themes driving change across industries. From empowering communities through education to fostering economic equity and opportunity, [\u2026]<\/p>\n<\/p><\/div>\n<\/div><\/div>\n<\/p><\/div>\n<\/div>\n

Read More<\/a>
\n Digiday Awards<\/p>\n","protected":false},"excerpt":{"rendered":"

By Digiday Awards \u00a0\u2022\u00a0 January 28, 2025 \u00a0\u2022 This year\u2019s winners exemplify the power of creativity, innovation and collaboration in modern marketing. From campaigns redefining audience engagement through tailored content to groundbreaking uses of technology like AI and automation, these entries set a new standard. Brand partnerships emerged as a driving force, unlocking new markets<\/p>\n","protected":false},"author":1,"featured_media":823171,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[112498,46,849],"tags":[],"class_list":{"0":"post-823170","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-epsilon","8":"category-technology","9":"category-times"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts\/823170","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/comments?post=823170"}],"version-history":[{"count":0,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts\/823170\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/media\/823171"}],"wp:attachment":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/media?parent=823170"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/categories?post=823170"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/tags?post=823170"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}