{"id":821181,"date":"2025-01-19T11:12:35","date_gmt":"2025-01-19T17:12:35","guid":{"rendered":"https:\/\/newsycanuse.com\/index.php\/2025\/01\/19\/youtube-music-tests-monthly-audience-metric-to-replace-subscriber-count\/"},"modified":"2025-01-19T11:12:35","modified_gmt":"2025-01-19T17:12:35","slug":"youtube-music-tests-monthly-audience-metric-to-replace-subscriber-count","status":"publish","type":"post","link":"https:\/\/newsycanuse.com\/index.php\/2025\/01\/19\/youtube-music-tests-monthly-audience-metric-to-replace-subscriber-count\/","title":{"rendered":"YouTube Music tests \u2018Monthly Audience Metric\u2019 to replace Subscriber count"},"content":{"rendered":"<p>Music <\/p>\n<div>\n<figure>\n\t<img width=\"1600\" height=\"800\" src=\"https:\/\/9to5google.com\/wp-content\/uploads\/sites\/4\/2024\/11\/YouTube-Music-2.jpg?quality=82&#038;strip=all&#038;w=1600\" alt  decoding=\"async\" fetchpriority=\"high\"><\/figure>\n<p>Artist pages in YouTube Music have long included a subscriber count that\u2019s very much carried over from the main app, and Google is now testing a new \u201cMonthly Audience Metric.\u201d<\/p>\n<p><a href=\"https:\/\/support.google.com\/youtubemusic\/answer\/15621827?hl=en\">Google is<\/a> \u201cexploring new ways to show an artist\u2019s presence and reach on YouTube.\u201d This Monthly Audience count is described as a \u201cfan-facing public metric\u201d that will \u201cupdate daily to show an artist\u2019s total number of unique listeners and viewers across all formats in the last 28 days.\u201d<\/p>\n<p>Monthly Audience is calculated by estimating the \u201cnumber of unique users globally who have viewed or listened to an artist\u2019s content in the past month across all YouTube formats,\u201d including YouTube, YouTube Music, and YouTube Kids. Specifically:<\/p>\n<ul>\n<li>Videos, including Shorts, uploaded by the artist or their label\u00a0<\/li>\n<li>Collaborations featuring the artist\u2019s music uploaded to other channels\u00a0<\/li>\n<li>Videos, including Shorts, uploaded by fans with the artist\u2019s music\u00a0<\/li>\n<li>Non-music content from the artist\u2019s channel\u00a0<\/li>\n<\/ul>\n<p>Monthly Audience in YouTube Music is currently in the \u201ctesting phase.\u201d This is not yet widely rolled out and not appearing on several artists we checked today.<\/p>\n<blockquote>\n<p>You might notice some artists displaying \u201cMonthly Audience\u201d, while others continue to show their total \u201dSubscribers\u201d count during this testing phase.<\/p>\n<\/blockquote>\n<p>The metric certainly sounds more dynamic than subscriber count, which makes more sense in context of traditional YouTube channels that release videos instead of songs\/trackers. Monthly Audience is also more encompassing by also factoring fan videos.\u00a0<\/p>\n<h2 id=\"h-more-on-youtube-music\">More on YouTube Music:<\/h2>\n<ul>\n<li><a href=\"https:\/\/9to5google.com\/2025\/01\/03\/youtube-music-top-listener-badges\/\">YouTube Music bug doubles your Top Listener badges<\/a><\/li>\n<li><a href=\"https:\/\/9to5google.com\/author\/technacity\/\"><\/a><a href=\"https:\/\/9to5google.com\/2024\/12\/23\/youtube-music-new-features-2024\/\">YouTube Music wraps up new feature launches of 2024<\/a><\/li>\n<li><a href=\"https:\/\/9to5google.com\/author\/technacity\/\"><\/a><a href=\"https:\/\/9to5google.com\/2024\/12\/12\/youtube-music-speed-dial-pin\/\">YouTube Music adding \u2018Pin to Speed dial\u2019 customization on Android, iOS<\/a><\/li>\n<\/ul>\n<p>\n\t\t<a target=\"_blank\" rel=\"nofollow\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMMqA-Qow-c_gAg?hl=en-US&#038;gl=US&#038;ceid=US:en\"><br \/>\n\t\t\t<em>Add 9to5Google to your Google News feed.<\/em>\u00a0<br \/>\n\t\t\t\t\t<\/a>\n\t<\/p>\n<div>\n<p><em>FTC: We use income earning auto affiliate links.<\/em> <a href=\"https:\/\/9to5mac.com\/about\/#affiliate\">More.<\/a><\/p>\n<\/div><\/div>\n<p><a href=\"https:\/\/9to5google.com\/2025\/01\/07\/youtube-music-monthly-audience-metric\/\" class=\"button purchase\" rel=\"nofollow noopener\" target=\"_blank\">Read More<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Music Artist pages in YouTube Music have long included a subscriber count that\u2019s very much carried over from the main app, and Google is now testing a new \u201cMonthly Audience Metric.\u201d Google is \u201cexploring new ways to show an artist\u2019s presence and reach on YouTube.\u201d This Monthly Audience count is described as a \u201cfan-facing public [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":821182,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[131522],"class_list":["post-821181","post","type-post","status-publish","format-standard","has-post-thumbnail","category-business-news","tag-podcast-music"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts\/821181","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/comments?post=821181"}],"version-history":[{"count":0,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts\/821181\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/media\/821182"}],"wp:attachment":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/media?parent=821181"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/categories?post=821181"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/tags?post=821181"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}