{"id":818907,"date":"2025-01-11T04:11:41","date_gmt":"2025-01-11T10:11:41","guid":{"rendered":"https:\/\/newsycanuse.com\/index.php\/2025\/01\/11\/tether-now-hiring-ai-filmmakers-to-manage-brand-storytelling\/"},"modified":"2025-01-11T04:11:41","modified_gmt":"2025-01-11T10:11:41","slug":"tether-now-hiring-ai-filmmakers-to-manage-brand-storytelling","status":"publish","type":"post","link":"https:\/\/newsycanuse.com\/index.php\/2025\/01\/11\/tether-now-hiring-ai-filmmakers-to-manage-brand-storytelling\/","title":{"rendered":"Tether now hiring AI filmmakers to manage brand storytelling"},"content":{"rendered":"
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\"Tether Tether now hiring AI filmmakers to manage brand storytelling<\/span> Oluwapelumi Adejumo \u00b7<\/span> 15 hours ago<\/span> \u00b7 2 min read<\/span> <\/span> <\/span> <\/span> <\/span><\/p>\n

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Tether embraces AI artistry, blending innovation with storytelling to elevate its brand identity.<\/p>\n

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2 min read<\/span><\/p>\n

Updated:<\/span> Jan. 10, 2025 at 12:25 pm UTC<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n

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\"Tether<\/p>\n

Cover art\/illustration via CryptoSlate. Image includes combined content which may include AI-generated content.<\/p>\n<\/div>\n<\/div>\n

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Stablecoin issuer Tether<\/a> has taken an unusual step in expanding its artificial intelligence (AI) business by hiring professionals in AI filmmaking, Bloomberg reported<\/a>.<\/p>\n

According to Tether\u2019s careers page, the AI Filmmaker role involves using AI-driven photo and video tools to create engaging short films and videos. These productions aim to tell compelling stories, showcase products, and bring Tether\u2019s brand vision to life.<\/p>\n

The selected candidates will collaborate with the marketing team to ensure alignment with the company\u2019s branding, tone, and visual aesthetics.<\/p>\n

Paolo Ardoino<\/a>, Tether\u2019s CEO, emphasized the strategic value of incorporating AI filmmaking into the company\u2019s operations. He noted that this approach aligns with Tether\u2019s commitment to innovation, improving scalability, efficiency, and cost management.<\/p>\n

Ardoino also highlighted the growing importance of adapting hiring strategies to reflect AI\u2019s influence in modern business landscapes.<\/p>\n

Though details of the recruitment process remain scarce, Ardoino revealed that Tether has already hired 30 individuals in recent months to build its AI platform<\/a>.<\/p>\n

Beyond filmmakers, Tether is recruiting AI Inference Engineers in over 20 countries, including France and India, and six researchers specializing in Large Language Models (LLMs).<\/p>\n

Ardoino has previously disclosed that Tether aims to launch its interactive AI platform by the first quarter of 2025. While specifics remain unclear, he confirmed that the platform will allow users to interact with AI directly from their smartphones, continuing the company\u2019s significant step into AI development.<\/a><\/p>\n

USDT\u2019s market cap<\/h2>\n

While Tether pursues growth in AI, its flagship stablecoin, USDT<\/a>, has encountered challenges in the market. The token\u2019s circulating supply has dropped from a December peak of $140 billion to $137 billion as of press time.<\/p>\n

Market analysts suggest the decline stems from multiple factors, including several European exchanges\u2019 recent delisting efforts<\/a> to comply with the recently enforced Markets in Crypto-Assets (MiCA) regulations. <\/a><\/p>\n

Additionally, a downturn in the broader crypto market has exacerbated the situation, with Bitcoin\u2019s price recently falling from highs above $100,000 to below $95,000<\/a>.<\/p>\n

Despite the setback, USDT remains the largest stablecoin by market capitalization, controlling around 70% of the $205 billion market.<\/p>\n

Mentioned in this article<\/h6>\n
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Latest Tether<\/span> Stories<\/h5>\n<\/div>\n
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Latest Press Releases<\/h5>\n<\/header>\n<\/div>\n<\/div>\n<\/div>\n

Read More<\/a>
\n Oluwapelumi Adejumo<\/p>\n","protected":false},"excerpt":{"rendered":"

Tether now hiring AI filmmakers to manage brand storytelling Oluwapelumi Adejumo \u00b7 15 hours ago \u00b7 2 min read Tether embraces AI artistry, blending innovation with storytelling to elevate its brand identity. 2 min read Updated: Jan. 10, 2025 at 12:25 pm UTC Cover art\/illustration via CryptoSlate. Image includes combined content which may include AI-generated<\/p>\n","protected":false},"author":1,"featured_media":818908,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3632,22944],"tags":[],"class_list":{"0":"post-818907","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-hiring","8":"category-tether"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts\/818907","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/comments?post=818907"}],"version-history":[{"count":0,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts\/818907\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/media\/818908"}],"wp:attachment":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/media?parent=818907"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/categories?post=818907"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/tags?post=818907"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}