{"id":817972,"date":"2025-01-07T10:15:46","date_gmt":"2025-01-07T16:15:46","guid":{"rendered":"https:\/\/newsycanuse.com\/index.php\/2025\/01\/07\/bentley-x-picante-a-glow-up-for-the-ages\/"},"modified":"2025-01-07T10:15:46","modified_gmt":"2025-01-07T16:15:46","slug":"bentley-x-picante-a-glow-up-for-the-ages","status":"publish","type":"post","link":"https:\/\/newsycanuse.com\/index.php\/2025\/01\/07\/bentley-x-picante-a-glow-up-for-the-ages\/","title":{"rendered":"Bentley x PICANTE: A Glow-Up For The Ages"},"content":{"rendered":"

Music <\/p>\n

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Bentley Motors<\/strong> has officially entered a new era. The luxury marque, long celebrated for classic opulence and tradition-laden vibes, just unveiled \u201cThe Open Road Collection,\u201d a seven-piece fashion capsule with London lifestyle brand PICANTE<\/strong>. And honestly? It\u2019s a game-changer.<\/p>\n

Where the Bentley of old was synonymous only with the sort of bespoke interiors and polished wood dashboards that scream generational wealth, this new era opens the door for a fresh new crowd to join the banquet. Bentley sheds some of its legacy-bound restraint in favor of a new, edgier identity, with standout pieces such as a limited-edition leather bomber jacket embossed with the iconic Bentley wings, lambswool knits, and caps. Each item merges classic craftsmanship with the contemporary, streetwear aesthetics championed by PICANTE\u2014a brand celebrated for its youthful irreverence.<\/p>\n

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But this isn\u2019t just about releasing an eye-catching capsule\u2014it\u2019s about redefining Bentley\u2019s identity. For decades, the brand symbolised timeless luxury tailored for an older, established audience. It\u2019s not an audience they\u2019re planning to cut ties with any time soon, \u00e0 la Jaguar, but as Bentley steers at least some of its focus toward a younger demographic that craves connection, storytelling, and a fresh take on what it means to embody luxury, there is at least an acknowledgement that the future of car-culture looks a little different.\u00a0<\/p>\n

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This move reflects a larger shift in the automotive industry, where heritage brands are increasingly collaborating with cultural tastemakers to capture the attention of millennials and Gen Z. Ferrari\u2019s partnerships with streetwear labels and Porsche\u2019s work with Aim\u00e9 Leon Dore show how automotive giants are breaking out of their traditional moulds to embrace a more vibrant, lifestyle-driven narrative. Bentley\u2019s capsule is the latest, and arguably one of the sharpest, entries into this arena.<\/p>\n

It\u2019s a smart play. Not everyone is ready\u2014or able\u2014to invest in a six-figure car, but a bomber jacket or hoodie from this collection offers an attainable way to engage with the brand\u2019s story. These pieces aren\u2019t just luxury fashion\u2014they\u2019re artifacts of a new Bentley ethos that merges timeless craftsmanship with a modern, expressive edge and crucially, a more tapped-in audience that is diverse across a variety of spectrums.<\/p>\n

\u201cThe Open Road Collection\u201d is more than a stylish drop. It\u2019s a declaration that Bentley is ready to evolve with the times while staying true to its roots. This isn\u2019t about leaving tradition behind; it\u2019s about showing that heritage and reinvention can coexist. Bentley isn\u2019t just moving forward\u2014it\u2019s doing so with purpose and flair.<\/p>\n

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Music Bentley Motors has officially entered a new era. The luxury marque, long celebrated for classic opulence and tradition-laden vibes, just unveiled \u201cThe Open Road Collection,\u201d a seven-piece fashion capsule with London lifestyle brand PICANTE. And honestly? It\u2019s a game-changer. Where the Bentley of old was synonymous only with the sort of bespoke interiors and […]<\/p>\n","protected":false},"author":1,"featured_media":817973,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[131522],"class_list":{"0":"post-817972","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-news","8":"tag-podcast-music"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts\/817972","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/comments?post=817972"}],"version-history":[{"count":0,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts\/817972\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/media\/817973"}],"wp:attachment":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/media?parent=817972"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/categories?post=817972"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/tags?post=817972"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}