SINGAPORE \u2013 Media OutReach Newswire \u2013 28 December 2024 \u2013 The inaugural Yuewen Music Festival kicked off on Day 1, showcasing a mesmerizing array of performances that ignited Siloso Beach, Sentosa.<\/p>\n DJ Tech\u20191<\/b> opened the event, energizing the crowd with a dynamic DJ performance that set the vibrant tone for the evening. His innovative mixes had everyone on their feet.<\/p>\n Following him, Olivia Marsh<\/b> dazzled the audience with hits like \u201cBackseat + Waterworks\u201d and \u201cPina Colada.\u201d Her engaging stage presence and powerful vocals left a memorable impression.<\/p>\n Maggie Chiang <\/b>\u6c5f\u7f8e\u742a<\/b> <\/b>enchanted fans with both new songs and nostalgic classics, including \u201cRound and Round\u201d (\u5706\u7684?\u5706\u7684!) and \u201cPoet Of The Night\u201d (\u591c\u7684\u8bd7\u4eba), evoking heartfelt sing-alongs.<\/p>\n The beloved KISS OF LIFE<\/b> brought their unique sound to the stage, performing crowd favorites like \u201cSticky\u201d and \u201cMidas Touch,\u201d igniting infectious energy throughout the venue.<\/p>\n ITZY<\/b>, the K-pop sensation, electrified the audience with hits like \u201cGOLD\u201d and \u201cWANNABE,\u201d showcasing dynamic choreography and charisma that kept fans engaged.<\/p>\n Red Velvet \u2013 IRENE & SEULGI<\/b> delivered a powerhouse performance featuring tracks such as \u201c28 Reasons\u201d and \u201cMonster,\u201d captivating attendees with their seamless harmonies and stunning visuals.<\/p>\n LaLa Hsu<\/b>\u5f90\u4f73\u83b9<\/b> brought her soulful sound to the festival, performing \u201cI Dare You\u201d\uff08\u4f60\u6562\u4e0d\u6562\uff09and \u201cLost Desert\u201d (\u5931\u843d\u6c99\u6d32), resonating deeply with the audience and creating an intimate atmosphere.<\/p>\n PP Krit<\/b> charmed fans with engaging performances, including Fireboy, \u0e25\u0e31\u0e07\u0e40\u0e25 (Hesitate), \u0e40\u0e2a\u0e49\u0e19\u0e40\u0e23\u0e37\u0e48\u0e2d\u0e07\u0e40\u0e14\u0e34\u0e21 (Rerun), \u0e02\u0e2d\u0e42\u0e17\u0e29\u0e25\u0e30\u0e01\u0e31\u0e19 (Friend to Friend), I\u2019ll Do it How You Like it, \u0e40\u0e2a\u0e19\u0e2d\u0e15\u0e31\u0e27 (Ooh!). His ability to connect with the audience made his set a standout moment<\/b> of the night.<\/p>\n Finally, Billkin<\/b> closed the evening with a captivating performance that included \u201cDaily Magic\u201d, \u0e22\u0e34\u0e48\u0e07\u0e14\u0e38\u0e22\u0e34\u0e48\u0e07\u0e0a\u0e2d\u0e1a, Golden Hour, \u0e22\u0e34\u0e49\u0e21\u0e17\u0e31\u0e49\u0e07\u0e19\u0e49\u0e33\u0e15\u0e32 (Always), \u0e2a\u0e27\u0e22\u0e07\u0e32\u0e21\u0e40\u0e2a\u0e21\u0e2d (Ever Forever), \u0e0a\u0e2d\u0e1a\u0e15\u0e31\u0e27\u0e40\u0e2d\u0e07\u0e15\u0e2d\u0e19\u0e2d\u0e22\u0e39\u0e48\u0e01\u0e31\u0e1a\u0e40\u0e18\u0e2d (I Like Us), Mr.Everything, drawing cheers and applause as he wrapped up Day 1 on a high note.<\/p>\n Cultural Integration and Globalization of IPs<\/b><\/p>\n The Yuewen Music Festival<\/b> marks the first large-scale music event hosted by Yuewen in Singapore, reflecting an important move to leverage music as a vibrant platform for engaging young audiences, enhancing emotional connection to Yuewen\u2019s intellectual properties (IPs). This approach addresses the growing demand among young audiences for immersive experiences and emotional resonance in their cultural consumption.<\/p>\n The festival\u2019s inclusive and diverse nature allows for various activities, including music performances, IP showcases, and merchandise sales. Yuewen Goods, featuring exclusive merchandise inspired by popular Yuewen IPs, saw remarkable sales, further proving the festival\u2019s appeal among attendees.<\/b><\/p>\n This festival is the first step in Yuewen\u2019s efforts to expand its IP products internationally and innovate its IP experiences.<\/b> Looking ahead, Yuewen plans to launch various offline activities, such as the IP marketplace \u201cYUEWEN WONDERLAND\u201d<\/b> and the Yuewen Global IP Awards<\/b>, exploring new models of \u201cIP + cultural tourism\u201d in collaboration with Singapore Tourism Board. The goal is to co-create remarkable IP experiences with domestic and international artists and partners, further enhancing Singapore\u2019s appeal as a tourist destination.<\/p>\n Hashtag: #YuewenMusicFestival<\/p>\n The issuer is solely responsible for the content of this announcement.<\/p>\n Yuewen (HKEX: 0772, formerly China Literature Limited) is a culture and entertainment group that was founded in March 2015. It focuses on creating and developing intellectual property (IP) derived from online literature.<\/p>\n Yuewen has a diverse portfolio of well-known brands, such as QQ Reading, Qidian, New Classics Media, and Tencent Animation & Comics. It serves as a platform for tens of millions of creators and a rich reserve of literary works across 200 genres, catering to hundreds of millions of users. Yuewen is renowned for its celebrated IP portfolio, which includes popular titles like Joy of Life<\/i> featuring Zhang Ruoyun, Guardians of the Dafeng<\/i> featuring Dylan Wang, My Heroic Husband, Candle in the Tomb, The King\u2019s Avatar<\/i> featuring Yang Yang, Soul Land<\/i>, and Nirvana in Fire<\/i>. It has successfully expanded its reach across various media formats, including audiobooks, animation, comics, films, drama series, games, and offline merchandise.<\/p>\n For more information, please visit https:\/\/www.yuewen.com\/en\/.<\/p>\n![\"music](\"https:\/\/release.media-outreach.com\/release.php\/Images\/583922\/IMG-5632.jpeg\" "\\"music\\"")
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