{"id":815707,"date":"2024-12-29T22:13:44","date_gmt":"2024-12-30T04:13:44","guid":{"rendered":"https:\/\/newsycanuse.com\/index.php\/2024\/12\/29\/netflix-more-like-netfix-worlds-most-popular-streaming-service-is-tied-at-the-neck-with-its-biggest-rival-and-doesnt-even-know-how-much-it-spends-on-cloud-computing\/"},"modified":"2024-12-29T22:13:44","modified_gmt":"2024-12-30T04:13:44","slug":"netflix-more-like-netfix-worlds-most-popular-streaming-service-is-tied-at-the-neck-with-its-biggest-rival-and-doesnt-even-know-how-much-it-spends-on-cloud-computing","status":"publish","type":"post","link":"https:\/\/newsycanuse.com\/index.php\/2024\/12\/29\/netflix-more-like-netfix-worlds-most-popular-streaming-service-is-tied-at-the-neck-with-its-biggest-rival-and-doesnt-even-know-how-much-it-spends-on-cloud-computing\/","title":{"rendered":"Netflix? More like Netfix &#8211; world&#8217;s most popular streaming service is tied at the neck with its biggest rival, and doesn&#8217;t even know how much it spends on cloud computing"},"content":{"rendered":"<div data-widget-type=\"contentparsed\" id=\"content\">\n<section>\n<div itemprop=\"image\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n<div>\n<picture data-new-v2-image=\"true\"><source type=\"image\/webp\"  ><img decoding=\"async\" src=\"https:\/\/cdn.mos.cms.futurecdn.net\/v2\/t:0,l:0,cw:0,ch:0,q:80,w:320\/TYYsB5RcEkyue79p4KtWhA.jpg\" alt=\"Netflix\"   data-original-mos=\"https:\/\/cdn.mos.cms.futurecdn.net\/TYYsB5RcEkyue79p4KtWhA.jpg\" data-pin-media=\"https:\/\/cdn.mos.cms.futurecdn.net\/TYYsB5RcEkyue79p4KtWhA.jpg\" data-pin-nopin=\"true\" fetchpriority=\"high\" crossorigin=\"anonymous\">\n<\/picture>\n<\/div>\n<p><meta itemprop=\"url\" content=\"https:\/\/cdn.mos.cms.futurecdn.net\/TYYsB5RcEkyue79p4KtWhA.jpg\"><br \/>\n<meta itemprop=\"height\" content=\"600\"><br \/>\n<meta itemprop=\"width\" content=\"338\"><figcaption itemprop=\"caption description\">\n<span itemprop=\"copyrightHolder\">(Image credit: Netflix)<\/span><br \/>\n<\/figcaption><\/div>\n<div id=\"article-body\">\n<hr>\n<ul>\n<li><strong>AWS is Netflix&#8217;s only cloud computing platform<\/strong><\/li>\n<li><strong>But AWS is also part of Amazon, which owns Amazon Prime Video, a huge rival to Netflix<\/strong><\/li>\n<li><strong>Netflix engineers have been struggling to keep track of how much resources they use on AWS <\/strong><\/li>\n<\/ul>\n<hr>\n<p>Netflix, the world\u2019s most popular streaming platform, may dominate home entertainment, but it\u2019s struggling to manage one of its biggest operational challenges: cloud computing costs.<\/p>\n<p>Despite its tech-forward image, Netflix has admitted it doesn\u2019t fully know how much it spends on the cloud, an oversight made even more surprising given that its cloud provider, AWS, is part of <a data-analytics-id=\"inline-link\" href=\"https:\/\/www.techradar.com\/tag\/amazon\" data-auto-tag-linker=\"true\" data-before-rewrite-localise=\"https:\/\/www.techradar.com\/tag\/amazon\">Amazon<\/a> &#8211; owner of Prime Video, one of Netflix\u2019s largest competitors.<\/p>\n<p>Relying on AWS for compute, storage, and networking, Netflix\u2019s cloud infrastructure supports its global streaming service. Engineering teams use self-service tools to create and deploy applications, generating vast amounts of data. However, the complexity of this ecosystem makes it difficult for Netflix to understand exactly how resources are used and how costs accumulate.<\/p>\n<h2 id=\"keeping-its-content-flowing-3\">Keeping its content flowing<\/h2>\n<p>The Platform Data Science Engineering (DSE) team at Netflix has taken on the task of untangling this problem. The team\u2019s mission is to help the company\u2019s engineers understand resource usage, efficiency, and associated costs.<\/p>\n<p>Yet, as Netflix acknowledged in a <a data-analytics-id=\"inline-link\" href=\"https:\/\/netflixtechblog.com\/cloud-efficiency-at-netflix-f2a142955f83\" target=\"_blank\" rel=\"nofollow\" data-url=\"https:\/\/netflixtechblog.com\/cloud-efficiency-at-netflix-f2a142955f83\" referrerpolicy=\"no-referrer-when-downgrade\" data-hl-processed=\"none\">recent blog post<\/a>, its cloud cost management is still a work in progress.<\/p>\n<p>To address the challenges it finds itself facing, Netflix has developed two tools: Foundational Platform Data (FPD) and Cloud Efficiency Analytics (CEA). FPD provides a centralized data layer with a standardized model, aggregating data from applications like Apache Spark. CEA builds on this by applying business logic to generate cost and ownership attribution, providing insights into efficiency and usage patterns.<\/p>\n<p>The hurdles are significant. Netflix\u2019s sprawling infrastructure includes services with multiple owners, varying cost heuristics, and multi-tenant platforms that complicate tracking.<\/p>\n<div data-hydrate=\"true\" id=\"slice-container-newsletterForm-articleInbodyContent-kn3Keitzy2EdrRwC72hQGc\">\n<section>\n<p>Sign up to the TechRadar Pro newsletter to get all the top news, opinion, features and guidance your business needs to succeed!<\/p>\n<\/section>\n<\/div>\n<p>Data delays and platform-specific customizations add a further layer of complexity. Regular audits and data transformations are necessary to maintain accuracy, but the company admits it has yet to achieve full visibility into its cloud spending.<\/p>\n<p>Looking ahead, Netflix says it plans to expand its tools and incorporate predictive analytics and machine learning to optimize usage and detect cost anomalies.<\/p>\n<p>While the company works to refine its approach, its situation highlights a striking irony: the world\u2019s most popular streaming platform relies on its rival\u2019s technology to deliver its own service, yet it is still figuring out the true cost of keeping its content flowing.<\/p>\n<h3 id=\"section-more-from-techradar-pro\"><span>More from TechRadar Pro<\/span><\/h3>\n<ul>\n<li>This is the <a href=\"https:\/\/www.techradar.com\/news\/the-best-free-streaming-software\" data-before-rewrite-localise=\"https:\/\/www.techradar.com\/news\/the-best-free-streaming-software\">best free streaming software<\/a> available right now<\/li>\n<li><a href=\"https:\/\/www.techradar.com\/pro\/vpn\/netflix-being-weird-it-could-be-your-vpn\" data-before-rewrite-localise=\"https:\/\/www.techradar.com\/pro\/vpn\/netflix-being-weird-it-could-be-your-vpn\">Netflix being weird? It could be your VPN<\/a><\/li>\n<li><a href=\"https:\/\/www.techradar.com\/pro\/aws-is-making-it-easier-for-start-ups-to-use-its-cloud-services\" data-before-rewrite-localise=\"https:\/\/www.techradar.com\/pro\/aws-is-making-it-easier-for-start-ups-to-use-its-cloud-services\">AWS is making it easier for start-ups to use its cloud services<\/a><\/li>\n<\/ul>\n<\/div>\n<div id=\"slice-container-authorBio-kn3Keitzy2EdrRwC72hQGc\">\n<p>Wayne Williams is a freelancer writing news for TechRadar Pro. He has been writing about computers, technology, and the web for 30 years. In that time he wrote for most of the UK\u2019s PC magazines, and launched, edited and published a number of them too.<\/p>\n<\/div>\n<\/section>\n<div id=\"slice-container-relatedArticles\">\n<p><h5>Most Popular<\/h5>\n<\/p>\n<\/div>\n<\/div>\n<p><a href=\"https:\/\/www.techradar.com\/pro\/netflix-more-like-netfix-worlds-most-popular-streaming-service-is-tied-at-the-neck-with-its-biggest-rival-and-doesnt-even-know-how-much-it-spends-on-cloud-computing\" class=\"button purchase\" rel=\"nofollow noopener\" target=\"_blank\">Read More<\/a><br \/>\n Johnathon Serna<\/p>\n","protected":false},"excerpt":{"rendered":"<p>(Image credit: Netflix) AWS is Netflix&#8217;s only cloud computing platform But AWS is also part of Amazon, which owns Amazon Prime Video, a huge rival to Netflix Netflix engineers have been struggling to keep track of how much resources they use on AWS Netflix, the world\u2019s most popular streaming platform, may dominate home entertainment, but<\/p>\n","protected":false},"author":1,"featured_media":815708,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[140532,499,46],"tags":[],"class_list":{"0":"post-815707","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-netfix","8":"category-netflix","9":"category-technology"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts\/815707","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/comments?post=815707"}],"version-history":[{"count":0,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts\/815707\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/media\/815708"}],"wp:attachment":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/media?parent=815707"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/categories?post=815707"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/tags?post=815707"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}