{"id":815393,"date":"2024-12-28T03:20:20","date_gmt":"2024-12-28T09:20:20","guid":{"rendered":"https:\/\/newsycanuse.com\/index.php\/2024\/12\/28\/x-touts-record-high-usage-in-2024\/"},"modified":"2024-12-28T03:20:20","modified_gmt":"2024-12-28T09:20:20","slug":"x-touts-record-high-usage-in-2024","status":"publish","type":"post","link":"https:\/\/newsycanuse.com\/index.php\/2024\/12\/28\/x-touts-record-high-usage-in-2024\/","title":{"rendered":"X Touts Record High Usage in 2024"},"content":{"rendered":"
\n

So is X seeing more or less usage, especially in the wake of the U.S. election?<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

Because the reports are widely conflicted. Based on third-party insights, X is losing millions of users every week<\/a>, while alternative platforms like Threads<\/a> and Bluesky<\/a> continue to gain traction. <\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

Yet, X itself, which is the only source of truly accurate X usage info, continues to report record usage<\/a>, with its latest update being that \u201cactive user seconds,\u201d its preferred performance metric, reached a record high in 2024.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

\"X<\/p>\n

As you can see, X claims that total active user seconds, per day, are up 10% year-over-year, while video views are also booming in the app.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

So which is it? Is X stretching the truth with its data, or are the third-party analytics providers, which don\u2019t have access to X\u2019s full data set, getting the numbers wrong?<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

First off, let\u2019s look at X\u2019s data. The 364 billion total active user seconds per day equates to 24 minutes per user, per day, based on X having a reported 250 million daily actives<\/a>. <\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

That\u2019s clearly a lot, but it\u2019s not as much as <\/span><\/span><\/span><\/span><\/span>X claimed back in March<\/span><\/span><\/span><\/span><\/a>, when it said that users are spending 30 minutes per day in the app on average.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

So it\u2019s difficult to see how this could be a \u201crecord.\u201d <\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

X also claimed in March that it was seeing 8 billion cumulative active user minutes per day<\/a>, on average, which would equate to 417 billion seconds.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

Now, X could have been seeing more usage earlier in the year, which has eased back since, and settled into the above-noted 364 billion total seconds on average. But either way, based on these data notes, it\u2019s likely that X is now seeing less usage than it had been.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

Also, 24 minutes per user, per day is less than the 38 minutes per day<\/a> that users were reportedly spending on Twitter a few years back, so again, it\u2019s hard to see how this could be a \u201crecord,\u201d even accounting for variances in how Twitter calculated active minutes versus how X is measuring active seconds (Twitter reportedly counted any part of a minute as an active minute, so even using the app for an extra second within a new minute would be rounded up).<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

But it could be a record since X itself has been recording active user seconds as a stat for a while. So maybe, this is a year-over-year record, though I\u2019m not even sure that would be accurate, based on the above reporting.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

Using X\u2019s own data, it does seem like X is seeing less usage over time, not more, yet it\u2019s reframing this as a win. <\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

Which is on theme for X, which regularly reports misleading or cherry-picked data points<\/a>. But it is worth also noting that while X is likely seeing less usage than it had been, it is still seeing a lot of activity, more than many of the reports that have been touting the platform\u2019s demise suggest.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

And maybe, in the wake of Donald Trump\u2019s victory in the presidential election, X could see a resurgence, as more people question whether the platform\u2019s shift to a more right-wing aligned perspective is as negative a move as initially suspected. <\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

With half of American voters supporting Trump, many brands will now be questioning whether they should head back to X in order to reach a wider audience, and that could make it a more acceptable and influential app once again. <\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

But is X seeing record high usage? <\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

Look, I suspect not, and that\u2019s going on X\u2019s own reporting, and there are definitely questions about its varying data points in this respect. <\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

And again, with reports also suggesting that millions of people are leaving the app (which is also at least partially supported by X\u2019s own reporting<\/a>), it does seem like X is declining to some degree.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

But again, likely not as much as you would expect. <\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<\/p><\/div>\n

Andrew Hutchinson
Read More<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

So is X seeing more or less usage, especially in the wake of the U.S. election? Because the reports are widely conflicted. Based on third-party insights, X is losing millions of users every week, while alternative platforms like Threads and Bluesky continue to gain traction. Yet, X itself, which is the only source of truly<\/p>\n","protected":false},"author":1,"featured_media":815394,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3543,1380],"tags":[6744,12972],"class_list":{"0":"post-815393","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-record","8":"category-touts","9":"tag-record","10":"tag-touts"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts\/815393","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/comments?post=815393"}],"version-history":[{"count":0,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts\/815393\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/media\/815394"}],"wp:attachment":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/media?parent=815393"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/categories?post=815393"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/tags?post=815393"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}