Snoop Dog was thinking about his money more than thirty years ago when he released the song \u2018Gin And Juice\u2019 in 1993. Even though he runs a beverage company now by the name of \u2018Gin & Juice\u2019, the Long Beach rapper and businessman has an NCAA football team\u2019s naming right in mind. And since the NCAA modified its regulations in 2022, Snoop Dogg\u2019s three-year agreement to serve as the Arizona Bowl\u2019s title sponsor represents the \u201cfirst time an alcohol brand has sponsored a bowl game<\/em>.\u201d As of now, the games between Colorado State and the Miami RedHawks are called the \u201cSnoop Dogg Arizona Bowl by Gin & Juice by Dre and Snoop\u201d<\/em> game. However, how much did Snoop Dogg pay for the right to use the name?<\/p>\n It\u2019s a seven-figure contract, albeit the precise details are not disclosed. Announced on May 6, 2024, this partnership is a landmark because it is the first time an alcohol brand has been allowed as a sponsor. Safe to say, Snoop Dogg\u2019s idea is a first in collegiate sports, as it not only involves the naming rights but also a pledge to pay NIL money. He committed to pay any student-athlete who plays in the bowl game. But are you aware of who previously sponsored this bowl game?<\/p>\n When the Arizona Bowl began in 2015, Nova Home Loans sponsored it for the first five years. In 2020, Offerpad sponsored the bowl game for one season. And now, it\u2019s the turn of \u2018Gin & Juice\u2019. According to Justin Spears in Tucson, the Arizona Bowl is the \u201clatest bowl game to feature a celebrity as a title sponsor\u201d,<\/em>\u00a0because of its partnership with Snoop Dogg. But this is not the first time.<\/p>\n ADVERTISEMENT<\/p>\n Article continues below this ad<\/p>\n<\/div>\n Before Snoop Dogg, former NFL player Rob Gronkowski and talk show presenter Jimmy Kimmel sponsored the L.A. Bowl. And after that, they have received recognition as bowl sponsors in recent history. However, according to Kym Adair, executive director of the Arizona Bowl, Snoop Dogg \u201cwill be a color commentator for the game broadcast.<\/em>\u201d As of now, we have to take that information with a grain of salt, but as per Adair, \u201cWho\u2019s not going to want to watch Snoop in the booth broadcast our game? It\u2019s going to bring a lot of viewers and eyeballs like we\u2019ve never seen before.<\/em>\u201d<\/p>\n A quick mention would also be Snoop Dogg\u2019s involvement as a commentator for the UFC\u2019s Dana White Contender Series<\/em>, alongside UFC Hall of Famer Urijah Faber. The famed rapper and businessman couldn\u2019t stop screaming \u201cO\u2019Malley!\u201d<\/em> when Sean O\u2019Malley<\/a><\/strong> knocked his DWCS opponent out to win a UFC contract. In that light, we can\u2019t discount Snoop Dogg\u2019s involvement as a commentator at the Arizona Bowl games.<\/p>\n![\"Football\"](\"https:\/\/image-cdn.essentiallysports.com\/wp-content\/uploads\/Snoop-Dogg-Arizona-Bowl.jpeg?width=150&blur=15\" "\\"Football\\"")
<\/p>\n