{"id":812514,"date":"2024-12-17T21:15:07","date_gmt":"2024-12-18T03:15:07","guid":{"rendered":"https:\/\/newsycanuse.com\/index.php\/2024\/12\/17\/the-case-for-selling-products-that-adapt\/"},"modified":"2024-12-17T21:15:07","modified_gmt":"2024-12-18T03:15:07","slug":"the-case-for-selling-products-that-adapt","status":"publish","type":"post","link":"https:\/\/newsycanuse.com\/index.php\/2024\/12\/17\/the-case-for-selling-products-that-adapt\/","title":{"rendered":"The Case for Selling Products that Adapt"},"content":{"rendered":"<section id=\"details-section\" role=\"tabpanel\">\n        <span>December 17, 2024<\/span><\/p>\n<p>Many companies make money by selling goods that need to be constantly replaced; think fast fashion, or tech devices that come out in new versions each year. But according to <strong>Vijay Govindarajan<\/strong>, professor at Dartmouth\u2019s Tuck School of Business, smart organizations are increasingly eschewing that strategy for one focused on products that grow with the consumer through creative design or software updates. He shares several examples and explains how this approach can deliver more value for the buyer \u2013 and for the business \u2013 over the long term. Govindarajan is the coauthor of the HBR article <a href=\"https:\/\/hbr.org\/2024\/11\/design-products-that-wont-become-obsolete\" target=\"_blank\" rel=\"noopener\">\u201cDesign Products That Won\u2019t Become Obsolete.\u201d<\/a><\/p>\n<\/section>\n<p><a href=\"https:\/\/hbr.org\/podcast\/2024\/12\/the-case-for-selling-products-that-adapt\" class=\"button purchase\" rel=\"nofollow noopener\" target=\"_blank\">Read More<\/a><br \/>\n Johnathon Schewe<\/p>\n","protected":false},"excerpt":{"rendered":"<p>December 17, 2024 Many companies make money by selling goods that need to be constantly replaced; think fast fashion, or tech devices that come out in new versions each year. But according to Vijay Govindarajan, professor at Dartmouth\u2019s Tuck School of Business, smart organizations are increasingly eschewing that strategy for one focused on products that<\/p>\n","protected":false},"author":1,"featured_media":812515,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[375,2589],"tags":[],"class_list":{"0":"post-812514","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-products","8":"category-selling"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts\/812514","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/comments?post=812514"}],"version-history":[{"count":0,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts\/812514\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/media\/812515"}],"wp:attachment":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/media?parent=812514"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/categories?post=812514"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/tags?post=812514"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}