{"id":811968,"date":"2024-12-12T22:12:48","date_gmt":"2024-12-13T04:12:48","guid":{"rendered":"https:\/\/newsycanuse.com\/index.php\/2024\/12\/12\/how-to-build-long-term-social-value\/"},"modified":"2024-12-12T22:12:48","modified_gmt":"2024-12-13T04:12:48","slug":"how-to-build-long-term-social-value","status":"publish","type":"post","link":"https:\/\/newsycanuse.com\/index.php\/2024\/12\/12\/how-to-build-long-term-social-value\/","title":{"rendered":"How to Build Long-Term Social Value"},"content":{"rendered":"
\n December 11, 2024<\/span><\/p>\n

What does it take to succeed as a business while doing well by your employees?<\/p>\n

Harvard Business School professor emeritus Michael Beer<\/strong> has studied companies who invest in building long-term social value, and he says they offer some key lessons for other firms.<\/p>\n

In this episode, he breaks down how these companies set their strategies for new products and services. As he explains: \u201cOne of the key disciplines they have is what we called forging a strategic identity. So what does that mean? It means that they, first of all, start the process of deciding what they\u2019re going to do, what services or products they\u2019re going to offer\u2026what markets they will go into\u2026by first asking themselves, \u2018Who are we?\u2019 They start from the inside out\u2026rather than from the outside in.\u201d<\/p>\n

Michael Beer<\/strong> is also the coauthor of Higher Ambition: How Great Leaders Create Economic and Social Value<\/em>.<\/p>\n

Key episode topics include:<\/strong> strategy, leadership.<\/p>\n

HBR On Strategy curates the best case studies and conversations with the world\u2019s top business and management experts, to help you unlock new ways of doing business. New episodes every week.<\/p>\n