TikTok: @logagm<\/span>)<\/cite><\/p>\n<\/figcaption><\/figure>\nRabobank analyst Pia Piggot said while the trend had passed its peak, research showed Australians were now eating more cucumbers \u2014 particularly in the younger cohort.<\/p>\n
“Particularly at Gen Z age, and \u2026 probably partly due to the viral TikTok cucumber salads,” Ms Piggot said.<\/p>\n
“In young, transitional households \u2014 people aged about 17-35 years old \u2014 they’ve seen a really significant rise in their cucumber consumption over the past year.<\/p>\n
“Over 30 per cent in volume terms.”<\/p>\n
The “insanely popular” recipe videos have also been linked to spikes in cucumber demand internationally throughout the year.<\/p>\n\n\n
\nCucumber sales have grown this year after several recipes went viral on TikTok. (ABC Rural: Selina Green<\/span>)<\/cite><\/p>\n<\/figcaption><\/figure>\n“In places like Iceland, they’ve led to cucumber shortages because people want to try this salad out,” Ms Piggot said.<\/p>\n
“It was an organic trend and I think people were just really excited about the prospect of a new recipe that they haven’t tried.”<\/p>\n
Trends changing eating habits<\/h2>\n Even with cucumber prices down five per cent in the past year due mainly to seasonal conditions, the spike in consumption was still well above expectation.<\/p>\n
Ms Piggot said viral recipe trends could help boost produce sales temporarily and also lead to ongoing changes in consumer behaviour.<\/p>\n
“A few years back a feta pasta went viral on TikTok and it saw a significant rise in interest and people cooking and trying this recipe,” she said.<\/p>\n\n\n
\nPia Piggot says people aged 17 to 35 are consuming more cucumbers this year. (ABC: Peter Rothwell<\/span>)<\/cite><\/p>\n<\/figcaption><\/figure>\n“It definitely goes a long way in showing that’s where young people get their recipe inspiration.<\/p>\n
“So if you’re able to create trends and invest in marketing in the online social media space there’s definitely opportunities to grow consumption among younger consumers.<\/p>\n
“Not all of them will continue to repeat buying and consuming those goods, but some of them will, so over a long time frame that’s quite positive.”<\/p>\n
South Australian wholesaler George Antonas said cucumber demand was generally steady year-on-year, but 2024 had seen “spikes and lulls”.<\/p>\n
He put it down to a range of factors \u2014 not just the influence of social media.<\/p>\n\n\n
\nRecipe videos have led to spikes in demand for cucumbers. (ABC Rural: Selina Green<\/span>)<\/cite><\/p>\n<\/figcaption><\/figure>\n“What’s happening now is that we’re starting to get exceptional demand from the eastern states, especially Queensland, because their season ended very abruptly,” Mr Antonas said.<\/p>\n
“Local sales have been great \u2014 a lot of the independent [supermarkets] really pushing the sales of cucumbers.<\/p>\n
“Whether that demand is being spurred by an influential video on social media, that’s another thing altogether.”<\/p>\n
South Australia is expected to produce large numbers this summer.<\/p>\n
Mr Antonas hoped demand would continue so none would go to waste.<\/p>\n
“Because of the tomato virus a lot of [farmers] have shied away from their usual crops of tomatoes because they’re too scared to get the virus and get their whole livelihoods knocked out,” he said.<\/p>\n
“So instead of putting their usual tomato or capsicum crops they ended up putting in cucumbers.<\/p>\n
“It’s going to create, unfortunately, a lot of food waste.”<\/p>\n\n\n
\nDemand for cucumbers has increased in Australia. (ABC News: Jordanna Schriever<\/span>)<\/cite><\/p>\n<\/figcaption><\/figure>\nWhile not a TikTok user himself, Mr Antonas appreciated anyone using the power of social media to create demand for fresh produce.<\/p>\n
“People that promote stuff like that and in different ways that is actually enticing to consumers we love them already,” he said.<\/p>\n
“As long as the demand is there, and we’re not throwing away anything, I’m happy.”<\/p>\n<\/div>\n
Read More<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Recipes Cucumbers are this year’s unlikely viral sensation on social media, spurring a spike in sales among younger Australians and shortages overseas. The increase in cucumber consumption in 2024 has been linked to a series of simple cucumber recipes posted on TikTok by Canadian content creator Logan Moffitt which have been viewed tens of millions […]<\/p>\n","protected":false},"author":1,"featured_media":811352,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2442,932],"tags":[131512],"class_list":{"0":"post-811351","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tiktok","8":"category-viral","9":"tag-popular-recipes"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts\/811351","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/comments?post=811351"}],"version-history":[{"count":0,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts\/811351\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/media\/811352"}],"wp:attachment":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/media?parent=811351"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/categories?post=811351"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/tags?post=811351"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}