{"id":809789,"date":"2024-12-03T22:13:32","date_gmt":"2024-12-04T04:13:32","guid":{"rendered":"https:\/\/newsycanuse.com\/index.php\/2024\/12\/03\/bad-news-for-rich-stoners-jay-zs-luxury-cannabis-line-on-its-last-legs\/"},"modified":"2024-12-03T22:13:32","modified_gmt":"2024-12-04T04:13:32","slug":"bad-news-for-rich-stoners-jay-zs-luxury-cannabis-line-on-its-last-legs","status":"publish","type":"post","link":"https:\/\/newsycanuse.com\/index.php\/2024\/12\/03\/bad-news-for-rich-stoners-jay-zs-luxury-cannabis-line-on-its-last-legs\/","title":{"rendered":"Bad news for rich stoners: Jay Z’s luxury cannabis line on its last legs"},"content":{"rendered":"
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Anyone hoping to spend a chill night in, spinning \u201cWatch the Throne\u201d on their turntable, while inhaling $50 of Jay Z-branded weed is, regrettably, out of luck: After four years of operations, it appears that the hip hop mogul\u2019s cannabis brand has gone bust.<\/p>\n

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Suggested Reading<\/h4>\n<\/div>\n
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AI trip planners will soon be better than human travel agents, Booking Holdings CEO Glenn Fogel said<\/p>\n<\/div>\n

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Jay Z launched Monogram, his line of luxury weed, to much fanfare in 2020. The rollout included a model-laden photoshoot at Frank Sinatra\u2019s Palm Springs estate and media blitz across glossy magazines.<\/p>\n

\u201cCannabis has been around for thousands of years, yet it is still an industry whose legacy of skilled craftsmanship is often overlooked,\u201d Jay-Z said in a 2020 statement<\/a><\/span>. \u201cI created Monogram to give cannabis the respect it deserves by showcasing the tremendous hard work, time, and care that go into crafting a superior smoke. Monogram products are next-level when it comes to quality and consistency, and we\u2019re just getting started.\u201d<\/p>\n

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\"Monogram<\/picture><\/div>\n

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Monogram promotes itself as, \u201cThe Good Life, Redefined\u201d<\/figcaption>
Photo: Monogram<\/figcaption><\/p>\n<\/div>\n

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Nearly five years later, however, the rapper\u2019s marijuana brand seems to be all but finished. While Monogram\u2019s official website lists nine ostensible retailers \u2014eight in California and one in Arizona \u2014 none of the dispensaries actually carry the brand, SF Gate<\/a><\/span> reported.<\/p>\n

The West Coast weed market is notoriously saturated \u2014 and Jay Z\u2019s brand stuck out in a not-altogether-positive manner. A joint typically goes for $5 in the Golden State, while the hip-hop mogul was attempting to charge customers $50. Monogram\u2019s erstwhile parent company, which is actually called The Parent Company, quickly spent the $575 million in cash it had at the outset and failed to recoup the investment.<\/p>\n

By 2022, The Parent Company reported a $587 million net loss and merged with the commercial weed brand Gold Flora. Months later, Monogram was spun off into its own LLC, while Gold Flora appears to be on its last legs, according to SF Gate.<\/p>\n

While any business is subject to the whims of the market, it didn\u2019t help Monogram\u2019s cause that the joints were reportedly poorly rolled on purpose.<\/p>\n

When GQ writer Michelle Lhooq visited the manufacturing facility, she couldn\u2019t get the $50 Monogram joint to stay lit for more than seconds, a far cry from a standard burn that lasts several minutes. When Lhooq inquired about this flaw, an employee informed her the rolling papers were deliberately crinkled and the weed was not finely ground.<\/p>\n

\u201cIt\u2019s not a cigarette. You gotta get the vibe and let it sit,\u201d he told her. \u201cYou can even put it back in the tube and go to the club.\u201d <\/p>\n

Cannabis investor Seth Yakatan had an entirely different take on the Monogram joint\u2019s overall quality.<\/p>\n

\u201cLike many other things we\u2019ve seen in cannabis surrounding rappers, the hype hasn\u2019t met the reality,\u201d he told SF Gate. \u201cMonogram was supposed to be an ultra-premium product, and I don\u2019t know anyone who tried it and thought it was anything more than mid-tier.\u201d<\/p>\n<\/div>\n

Read More<\/a>
\n Madeline Fitzgerald<\/p>\n","protected":false},"excerpt":{"rendered":"

Anyone hoping to spend a chill night in, spinning \u201cWatch the Throne\u201d on their turntable, while inhaling $50 of Jay Z-branded weed is, regrettably, out of luck: After four years of operations, it appears that the hip hop mogul\u2019s cannabis brand has gone bust. Suggested Reading AI trip planners will soon be better than human<\/p>\n","protected":false},"author":1,"featured_media":809790,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2885,139917],"tags":[],"class_list":{"0":"post-809789","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-luxury","8":"category-stoners"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts\/809789","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/comments?post=809789"}],"version-history":[{"count":0,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts\/809789\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/media\/809790"}],"wp:attachment":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/media?parent=809789"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/categories?post=809789"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/tags?post=809789"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}