{"id":643310,"date":"2023-04-30T10:06:24","date_gmt":"2023-04-30T15:06:24","guid":{"rendered":"https:\/\/news.sellorbuyhomefast.com\/index.php\/2023\/04\/30\/persona-and-index-ventures-talk-identity-and-identifying-a-good-deal\/"},"modified":"2023-04-30T10:06:24","modified_gmt":"2023-04-30T15:06:24","slug":"persona-and-index-ventures-talk-identity-and-identifying-a-good-deal","status":"publish","type":"post","link":"https:\/\/newsycanuse.com\/index.php\/2023\/04\/30\/persona-and-index-ventures-talk-identity-and-identifying-a-good-deal\/","title":{"rendered":"Persona and Index Ventures talk identity, and identifying a good deal"},"content":{"rendered":"<div>\n<p id=\"speakable-summary\">Identity management used to mean making sure you had your driver\u2019s license when you left the house, but these days it\u2019s not so easy: Identity fundamentally underpins how we engage with the digital world, and identity services can take on many forms (and, unfortunately, abuses). I\u2019m excited to host a TechCrunch Live event with Persona co-founder and CEO Rick Song, one of the early movers in the space, about how his company identified ID management as an opportunity.<\/p>\n<p>This TechCrunch Live event takes place on <strong>Wednesday, May 10, 2023, at 12:00 p.m. PDT<\/strong>. <a href=\"https:\/\/hopin.com\/events\/building-robust-infrastructure-with-persona-and-index-ventures?utm_source=tc&#038;utm_campaign=post\" target=\"_blank\" rel=\"noopener\">Register here<\/a> for Hopin access, where viewers can ask questions and network with other attendees.<\/p>\n<p>Along with Rick, Index Venture\u2019s Mark Goldberg is speaking at the event, too. Mark made a prescient move to spot and back Persona during its Series B fundraise and backed the company again for its $50 million Series C.<\/p>\n<p>Rick Song co-founded Persona with Charles Yeh in 2015, and according to PitchBook, the company\u2019s valuation is $1.5 billion as of Persona\u2019s Series C in 2021. Since its founding, the company\u2019s goal has remained the same: provide users with a verification system to protect and secure identity from theft and fraud. The company raised a Series B in 2021 after seeing revenues jump 10x while users increased 5x. In late 2022, Persona introduced new services, expanding beyond identify verification with the launch of \u00e0 la carte tools, including a risk assessment engine, an identity workflow tool, a graph database aimed at link analysis and fraud detection, and a marketplace for external developers to help connect their business tools to Persona\u2019s identity tools.<\/p>\n<p>I hope you can join this <a href=\"https:\/\/techcrunch.com\/tag\/techcrunch-live\/\" target=\"_blank\" rel=\"noopener\">TechCrunch Live<\/a> event. Rick and Mark are set to provide actionable insights on how companies can better protect users, and how founders, building such services, can stand out among their competitors.<\/p>\n<p><a href=\"https:\/\/hopin.com\/events\/building-robust-infrastructure-with-persona-and-index-ventures?utm_source=tc&#038;utm_campaign=post\">REGISTER HERE FOR FREE<\/a><\/p>\n<\/p><\/div>\n<p><a href=\"https:\/\/techcrunch.com\/2023\/04\/29\/persona-and-index-ventures-talk-identity-and-identifying-a-good-deal\/\" class=\"button purchase\" rel=\"nofollow noopener\" target=\"_blank\">Read More<\/a><br \/>\n Matt Burns<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Identity management used to mean making sure you had your driver\u2019s license when you left the house, but these days it\u2019s not so easy: Identity fundamentally underpins how we engage with the digital world, and identity services can take on many forms (and, unfortunately, abuses). I\u2019m excited to host a TechCrunch Live event with Persona<\/p>\n","protected":false},"author":1,"featured_media":643311,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25269,4453,46],"tags":[],"class_list":["post-643310","post","type-post","status-publish","format-standard","has-post-thumbnail","category-index","category-persona","category-technology"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts\/643310","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/comments?post=643310"}],"version-history":[{"count":0,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts\/643310\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/media\/643311"}],"wp:attachment":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/media?parent=643310"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/categories?post=643310"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/tags?post=643310"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}