Connect with top gaming leaders in Los Angeles at GamesBeat Summit 2023 this May 22-23. Register here<\/a>.<\/span><\/em><\/p>\n

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Microsoft announced today that it\u2019s partnering with European cloud gaming platform Nware. The two companies just signed a 10-year deal where the console manufacturer and game publisher would stream PC games on Nware\u2019s platform. This announcement comes only a few days after the news that UK regulators blocked Microsoft\u2019s acquisition<\/a> of Activision Blizzard \u2014 in part due to concerns about cloud gaming competition.<\/p>\n
Brad Smith, president of Microsoft, announced the deal on Twitter. According to Smith, the company sees this as making more games available to users on more platforms: \u201cWhile it\u2019s still early for the emerging cloud segment in gaming, this new partnership combined with our other recent commitments will make more popular games available on more cloud game streaming services than they are today.\u201d<\/p>\n
This announcement comes very close on the heels of the news that the UK\u2019s Competition and Markets Authority (CMA) blocked Microsoft\u2019s $69 billion acquisition of Activision Blizzard. The CMA\u2019s primary objection to the acquisition was the worry that it would stifle the cloud gaming market. Microsoft has since said it will appeal this decision.<\/p>\n
In the summary of its conclusions<\/a>, the CMA says Microsoft has, \u201ca current [cloud gaming] market share of 60-70% \u2026 Microsoft proposed a remedy that sought to compensate for the loss of competition with a set of obligations that would regulate its behaviour and how it did business for a period of ten years. Having carefully considered Microsoft\u2019s proposal, we found that it would not restore the competitive dynamism that would be lost as a result of the Merger.\u201d<\/p>\n
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Event<\/h3>\n
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GamesBeat Summit 2023<\/p>\n
Join the GamesBeat community in Los Angeles this May 22-23. You\u2019ll hear from the brightest minds within the gaming industry to share their updates on the latest developments.<\/p>\n<\/div>\n

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Microsoft has made other, similar deals with cloud gaming platforms such as GeForce Now and Boosteroid. Another objection from the CMA is that the 10-year deals allow Microsoft to retain revenue from all transactions related to Activision games, even on other platforms. According to the final report<\/a>, \u201cas a result, cloud game streaming services would not become rivals to Microsoft\u2019s Game Pass Ultimate, but rather, they would become Microsoft\u2019s customers.\u201d<\/p>\n
GamesBeat’s creed<\/strong> when covering the game industry is “where passion meets business.” What does this mean? We want to tell you how the news matters to you — not just as a decision-maker at a game studio, but also as a fan of games. Whether you read our articles, listen to our podcasts, or watch our videos, GamesBeat will help you learn about the industry and enjoy engaging with it. Discover our Briefings.<\/a><\/p>\n
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\n Rachel Kaser<\/p>\n","protected":false},"excerpt":{"rendered":"
April 28, 2023 1:12 PM Connect with top gaming leaders in Los Angeles at GamesBeat Summit 2023 this May 22-23. Register here. Microsoft announced today that it\u2019s partnering with European cloud gaming platform Nware. The two companies just signed a 10-year deal where the console manufacturer and game publisher would stream PC games on Nware\u2019s<\/p>\n","protected":false},"author":1,"featured_media":643257,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22661,78,46],"tags":[],"class_list":["post-643256","post","type-post","status-publish","format-standard","has-post-thumbnail","category-year","category-microsoft","category-technology"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts\/643256","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/comments?post=643256"}],"version-history":[{"count":0,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts\/643256\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/media\/643257"}],"wp:attachment":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/media?parent=643256"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/categories?post=643256"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/tags?post=643256"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}

Event<\/h3>\n\nGamesBeat Summit 2023<\/p>\nJoin the GamesBeat community in Los Angeles this May 22-23. You\u2019ll hear from the brightest minds within the gaming industry to share their updates on the latest developments.<\/p>\n<\/div>\n