{"id":640619,"date":"2023-04-23T09:55:50","date_gmt":"2023-04-23T14:55:50","guid":{"rendered":"https:\/\/news.sellorbuyhomefast.com\/index.php\/2023\/04\/23\/marrying-the-craft-of-culture-marketing-and-technology-serves-as-a-true-north-for-progress-for-brand-execs-attending-possible\/"},"modified":"2023-04-23T09:55:50","modified_gmt":"2023-04-23T14:55:50","slug":"marrying-the-craft-of-culture-marketing-and-technology-serves-as-a-true-north-for-progress-for-brand-execs-attending-possible","status":"publish","type":"post","link":"https:\/\/newsycanuse.com\/index.php\/2023\/04\/23\/marrying-the-craft-of-culture-marketing-and-technology-serves-as-a-true-north-for-progress-for-brand-execs-attending-possible\/","title":{"rendered":"Marrying the craft of culture, marketing and technology serves as a true north for progress for brand execs attending Possible"},"content":{"rendered":"
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April 20, 2023\u00a0\u00a0\u2022\u00a0\u00a04 min read<\/span> \u00a0\u2022\u00a0 By jim cooper<\/a> and Michael B\u00fcrgi<\/a><\/p>\n<\/div>\n

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\n\t\t\t\t\tIvy Liu\t\t\t\t<\/p>\n<\/p><\/div>\n

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As part of its plan to differentiate itself from larger and more established conferences such as CES and Cannes Lions, the newly launched Possible conference held in Miami Beach this week focused on the importance that culture holds in the digital media and marketing ecosystem. And indeed it was something speakers and attendees had top of mind.<\/p>\n

Steve Stoute, founder and CRO of United Minds, and a longtime music and marketing executive and industry thought leader, sat down with Digiday in our joint video studio with Possible right off the main stage at the Fontainebleau Hotel to discuss the importance of culture, diversity, equity and inclusion, and the impact of artificial intelligence on the media, influencer and talent economy \u2014 as well as his hopes for Gen Z as a broad engine of progress.<\/p>\n

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\u201cIt\u2019s important that we are in lockstep with technology and culture, or we will get passed by all the time,\u201d said Stoute, adding \u201c[Marketers] need to stop thinking that they can put people in segmented boxes in order to target them. That idea is old.\u201d<\/p>\n

As for progress on the DE&I front, Stoute does not see the success of Black culture, as evidenced by the 50-year anniversary of hip-hop, translating to the success of Black representation in the c-suite or boardroom.<\/p>\n

\u201cIn fact 75% of consumers of hip-hop are not Black. The penetration is deep. And not only is it the music, it\u2019s everything that comes with the music: the style, the clothes, ebonics, the entire thing. They all come with the connection to that art form,\u201d said Stoute. \u201cThe DEI inclusion part of it is CEOs hiring, forcing and enforcing diversity and inclusion in their company. The fact that these companies are hiring DEI officers to police that \u2014 I\u2019m not sure that\u2019s the best solution or if it\u2019s just checking a box. If your c-suite doesn\u2019t look like your customers, you have a problem. And if you have a diversity problem at the top, you have a youth problem.\u201d<\/p>\n

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