{"id":630975,"date":"2023-04-19T00:04:03","date_gmt":"2023-04-19T05:04:03","guid":{"rendered":"https:\/\/news.sellorbuyhomefast.com\/index.php\/2023\/04\/19\/is-spotify-pivoting-its-podcasting-strategy-jellysmack-deal-features-content-repackaging\/"},"modified":"2023-04-19T00:04:03","modified_gmt":"2023-04-19T05:04:03","slug":"is-spotify-pivoting-its-podcasting-strategy-jellysmack-deal-features-content-repackaging","status":"publish","type":"post","link":"https:\/\/newsycanuse.com\/index.php\/2023\/04\/19\/is-spotify-pivoting-its-podcasting-strategy-jellysmack-deal-features-content-repackaging\/","title":{"rendered":"Is Spotify Pivoting Its Podcasting Strategy? Jellysmack Deal Features Content \u2018Repackaging\u2019"},"content":{"rendered":"<div id=\"cb-outer-container\" role=\"main\">\n<article id=\"post-236422\" role=\"article\">\n<section itemprop=\"articleBody\">\n<div id=\"attachment_236423\"><a href=\"https:\/\/www.digitalmusicnews.com\/wp-content\/uploads\/2023\/04\/spotify-jellysmack-podcast-deal-article.png\" data-wpel-link=\"internal\" rel=\"follow\"><img loading=\"lazy\" aria-describedby=\"caption-attachment-236423\" decoding=\"async\" src=\"https:\/\/www.digitalmusicnews.com\/wp-content\/uploads\/2023\/04\/spotify-jellysmack-podcast-deal-article.png\" alt=\"Spotify shifting podcast strategy, Jellysmack repackaging content\" width=\"750\" height=\"400\" srcset=\"https:\/\/www.digitalmusicnews.com\/wp-content\/uploads\/2023\/04\/spotify-jellysmack-podcast-deal-article.png 750w, https:\/\/www.digitalmusicnews.com\/wp-content\/uploads\/2023\/04\/spotify-jellysmack-podcast-deal-article-300x160.png 300w, https:\/\/www.digitalmusicnews.com\/wp-content\/uploads\/2023\/04\/spotify-jellysmack-podcast-deal-article-65x35.png 65w\"  ><\/a><\/p>\n<p> Photo Credit: Jellysmack<\/p>\n<\/div>\n<h2>Is Spotify shifting its podcast strategy away from expensive exclusives? The latest deal with Jellysmack includes lots of repackaged content from famous creators.<\/h2>\n<p>Jellysmack helps YouTubers like MrBeast re-purpose their content, optimized in video podcast form for Spotify. All of Jellysmack\u2019s creator partners can distribute their video content on the <a href=\"https:\/\/www.digitalmusicnews.com\/2019\/08\/14\/spotify-for-podcasters-beta\/\" data-wpel-link=\"internal\" rel=\"follow\">Spotify for Podcasters<\/a> platform.<\/p>\n<p>\u201cWe\u2019re thrilled to introduce Jellysmack\u2019s top-performing creators to our platform,\u201d says Bryan Thoensen, Head of U.S. Content Partnerships, Spotify. \u201cWe want creators to develop deep relationships with the Spotify community, and this partnership is about elevating creators and offering new experiences for our listeners.\u201d<\/p>\n<h4>\u201cJellysmack is thrilled to partner with Spotify, the leader in audio streaming, to provide our creators yet another new platform to grow and connect with audiences,\u201d adds Sean Atkins, President of Jellysmack.\u201d Together we\u2019re unlocking new opportunities for creators to share and monetize their work.\u201d<\/h4>\n<p><a href=\"https:\/\/blog.jellysmack.com\/jellysmack-spotify-for-podcasters-partnership\/\" data-wpel-link=\"external\" rel=\"nofollow external noopener noreferrer\">Jellysmack<\/a> has carefully selected a handful of its creators to help them launch video episodes on Spotify for Podcasters. Those creators include VINwiki, Jessica Kent, Audit the Audit, Brooke Makenna, and Christina Randall.<\/p>\n<p>\u201cCar enthusiasts are everywhere, which is why I\u2019m thrilled to bring my video content to the Spotify platform with Jellysmack to reach even more fans,\u201d shares creator Ed Bolian of VINwiki. \u201cThis is a major step for the VINwiki brand and creators as a whole\u2014<a href=\"https:\/\/www.digitalmusicnews.com\/2023\/04\/14\/heardle-spotify-shutdown\/\" data-wpel-link=\"internal\" rel=\"follow\">Spotify<\/a> has introduced a new opportunity for massive growth, monetization, and success. I\u2019m ready to enjoy the ride.\u201d<\/p>\n<p>\u201cThe five creators who are kicking things off in this program are true storytellers, and we can\u2019t wait to see Spotify\u2019s audience discover and fall in love with their content,\u201d says Stef Schwartz, Global Head of Platform Partnerships at Jellysmack.<\/p>\n<p>Jellysmack helps optimize video content across a wide variety of platforms, including <a href=\"https:\/\/www.digitalmusicnews.com\/2023\/01\/16\/facebook-shutting-down-creator-studio-in-favor-of-meta-business-suite\/\" data-wpel-link=\"internal\" rel=\"follow\">Facebook<\/a>, <a href=\"https:\/\/www.digitalmusicnews.com\/2023\/04\/13\/snapchat-unitedmasters-suisa-licensing-deals\/\" data-wpel-link=\"internal\" rel=\"follow\">Snapchat<\/a>, <a href=\"https:\/\/www.digitalmusicnews.com\/2023\/04\/10\/youtube-music-real-time-lyrics-feature-2023\/\" data-wpel-link=\"internal\" rel=\"follow\">YouTube<\/a>, <a href=\"https:\/\/www.digitalmusicnews.com\/2023\/04\/14\/montana-could-completely-ban-tiktok\/\" data-wpel-link=\"internal\" rel=\"follow\">TikTok<\/a>, Pinterest, <a href=\"https:\/\/www.digitalmusicnews.com\/2022\/12\/05\/warner-music-group-wmx-roku-channels\/\" data-wpel-link=\"internal\" rel=\"follow\">The Roku Channel<\/a>, and now Spotify.<\/p>\n<\/section><\/div>\n<p><a href=\"https:\/\/www.digitalmusicnews.com\/2023\/04\/18\/spotify-jellysmack-partnership-podcast-repackaging\/\" class=\"button purchase\" rel=\"nofollow noopener\" target=\"_blank\">Read More<\/a><br \/>\n Erasmo Wiers<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Photo Credit: Jellysmack Is Spotify shifting its podcast strategy away from expensive exclusives? The latest deal with Jellysmack includes lots of repackaged content from famous creators. Jellysmack helps YouTubers like MrBeast re-purpose their content, optimized in video podcast form for Spotify. All of Jellysmack\u2019s creator partners can distribute their video content on the Spotify for [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":630976,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[534,49534,1216],"tags":[],"class_list":{"0":"post-630975","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-financial","8":"category-pivoting","9":"category-spotify"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts\/630975","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/comments?post=630975"}],"version-history":[{"count":0,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts\/630975\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/media\/630976"}],"wp:attachment":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/media?parent=630975"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/categories?post=630975"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/tags?post=630975"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}