{"id":629929,"date":"2023-04-16T09:49:42","date_gmt":"2023-04-16T14:49:42","guid":{"rendered":"https:\/\/news.sellorbuyhomefast.com\/index.php\/2023\/04\/16\/gartner-europe-sees-36-drop-in-pc-sales-as-spending-tails-off\/"},"modified":"2023-04-16T09:49:42","modified_gmt":"2023-04-16T14:49:42","slug":"gartner-europe-sees-36-drop-in-pc-sales-as-spending-tails-off","status":"publish","type":"post","link":"https:\/\/newsycanuse.com\/index.php\/2023\/04\/16\/gartner-europe-sees-36-drop-in-pc-sales-as-spending-tails-off\/","title":{"rendered":"Gartner: Europe sees 36% drop in PC sales as spending tails off"},"content":{"rendered":"<div id=\"content-header\">\n<h2>Inflation and recessionary pressures have forced many businesses to defer buying new PCs \u2013 meanwhile, manufacturers are hiking up prices<\/h2>\n<\/div>\n<div id=\"content-center\">\n<ul>\n<li><i data-icon=\"1\"><\/i><\/li>\n<li><i data-icon=\"2\"><\/i><\/li>\n<\/ul>\n<div id=\"contributors-block\">\n<p><img decoding=\"async\" src=\"https:\/\/cdn.ttgtmedia.com\/rms\/computerweekly\/Cliff-Saran-Sep-2022-140x180px.jpg\" alt=\"Cliff Saran\">\n\t\t\t\t\t<\/p>\n<p><span>By<\/span><\/p>\n<ul>\n<li>\n\t\t\t\t\t<a href=\"https:\/\/www.techtarget.com\/contributor\/Cliff-Saran\">Cliff Saran,<\/a><br \/>\n\t\t\t\t\t\t<span>Managing Editor<\/span>\n\t\t\t\t\t\t<\/li>\n<\/ul>\n<p>\n\tPublished: <span>13 Apr 2023 9:52<\/span>\n<\/p>\n<\/div>\n<section id=\"content-body\">\n<p>Analyst Gartner\u2019s latest market data for PC shipments shows a significant 35.9% decline in EMEA compared with a year ago.<\/p>\n<p>Mikako Kitagawa, a director analyst at Gartner, said: \u201cThe continued impact of political unrest, inflationary pressures, interest rate increases and a pending recession has culminated in another massive decline in the EMEA PC market. None of the top six vendors were immune from the collapse, all losing more than a third of their shipment volumes year-over-year.\u201d<\/p>\n<p><a href=\"https:\/\/www.computerweekly.com\/news\/252529126\/PC-industry-sees-biggest-decline-ever-says-Gartner\">Worldwide PC shipments<\/a> totalled 55.2 million units in the first quarter of 2023, a 30% decrease from the first quarter of 2022, according to Gartner. The analyst attributed this decline to \u201can unfavourable combination of oversupply and continued low PC demand due to economic uncertainties and a lack of purchase motivation\u201d.<\/p>\n<p>\u201cPC pricing pressures intensified during the quarter as vendors offered considerable discounts to clear inventory,\u201d Kitagawa added. \u201cTo drive demand, vendors temporarily reduced average selling prices (ASPs) of PCs already in the channels, but ASPs of new PCs shipping into the channels remained elevated due to <a href=\"https:\/\/www.computerweekly.com\/news\/252529256\/Gartner-CIOs-will-struggle-to-retain-and-attract-IT-talent\">inflation-driven<\/a> supply chain cost increases.\u201d<\/p>\n<p>Significantly, Gartner reported that <a href=\"https:\/\/www.computerweekly.com\/news\/252525983\/Major-PC-providers-experience-a-massive-fall-in-PC-shipments\">PC manufacturers<\/a> sought to protect margins rather than pursue market share by lowering prices. This has resulted in a moderate increase in the ASP of new PCs in the channels in 2023 as manufacturers passed the cost increases for new PCs to users.<\/p>\n<p>Gartner\u2019s figures show that the top <a href=\"https:\/\/www.computerweekly.com\/podcast\/Green-desktop-IT-Computer-Weekly-Downtime-Upload-podcast\">PC manufacturers<\/a> in the worldwide market remained unchanged in the first quarter of 2023, with Lenovo maintaining number one spot in shipments with a 23.3% market share. However, Gartner said Lenovo recorded the steepest annual shipment decline in its corporate history over two quarters. While the US was a particularly challenging market for Lenovo, the company had modest growth in Japan, driven by end of fiscal year PC purchases.<\/p>\n<p>Data for HP shows it experienced a double-digit drop in shipments for a seventh consecutive quarter. Gartner reported that HP shipments in EMEA dropped by 37% compared with a year ago, but declined less steeply in the US market.<\/p>\n<p>Similarly, Dell saw its fourth consecutive quarter of year-over-year decline. According to Gartner, Dell\u2019s decline was largely driven by the weak business PC market.<\/p>\n<p>\u201cBusiness PC demand was slow overall this quarter, but the small and mid-size business (SMB) market was especially weak due to economic uncertainties,\u201d said Kitagawa. \u201cIT has remained a top area for SMB spending as organisations recognise the importance of leveraging technology for growth, but PCs are often the first area to face budget cuts as the product life can be extended. In contrast, spending in other technology segments, such as software and IT services, is expected to grow in 2023.\u201d<\/p>\n<\/section>\n<section id=\"DigDeeperSplash\">\n<h4>\n\t\t\t<i data-icon=\"m\"><\/i>Read more on PC hardware<\/h4>\n<ul>\n<li><a id=\"DigDeeperItem-1\" href=\"https:\/\/www.computerweekly.com\/news\/252529126\/PC-industry-sees-biggest-decline-ever-says-Gartner\"><br \/>\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/cdn.ttgtmedia.com\/visuals\/German\/article\/office-desktops-computers-adobe_searchsitetablet_520X173.jpg\" srcset=\"https:\/\/cdn.ttgtmedia.com\/visuals\/German\/article\/office-desktops-computers-adobe_searchsitetablet_520X173.jpg 960w,https:\/\/cdn.ttgtmedia.com\/visuals\/German\/article\/office-desktops-computers-adobe.jpg 1280w\" alt ><\/p>\n<h5>PC industry sees biggest decline ever, says Gartner<\/h5>\n<div>\n<p><img decoding=\"async\" src=\"https:\/\/cdn.ttgtmedia.com\/rms\/computerweekly\/Cliff-Saran-Sep-2022-140x180px.jpg\" alt=\"CliffSaran\">\n\t\t\t\t\t\t\t\t\t<\/p>\n<p><span>By: <span>Cliff\u00a0Saran<\/span><\/span>\n\t\t\t\t\t\t\t<\/p>\n<\/div>\n<p>\t\t\t\t<\/a><\/li>\n<li><a id=\"DigDeeperItem-2\" href=\"https:\/\/www.computerweekly.com\/news\/252525983\/Major-PC-providers-experience-a-massive-fall-in-PC-shipments\"><br \/>\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/cdn.ttgtmedia.com\/visuals\/ComputerWeekly\/HeroImages\/Fotolia_23412105_PC_searchsitetablet_520X173.jpg\" srcset=\"https:\/\/cdn.ttgtmedia.com\/visuals\/ComputerWeekly\/HeroImages\/Fotolia_23412105_PC_searchsitetablet_520X173.jpg 960w,https:\/\/cdn.ttgtmedia.com\/visuals\/ComputerWeekly\/HeroImages\/Fotolia_23412105_PC.jpg 1280w\" alt ><\/p>\n<h5>Major PC providers experience a massive fall in PC shipments<\/h5>\n<div>\n<p><img decoding=\"async\" src=\"https:\/\/cdn.ttgtmedia.com\/rms\/computerweekly\/Cliff-Saran-Sep-2022-140x180px.jpg\" alt=\"CliffSaran\">\n\t\t\t\t\t\t\t\t\t<\/p>\n<p><span>By: <span>Cliff\u00a0Saran<\/span><\/span>\n\t\t\t\t\t\t\t<\/p>\n<\/div>\n<p>\t\t\t\t<\/a><\/li>\n<li><a id=\"DigDeeperItem-3\" href=\"https:\/\/www.techtarget.com\/searchenterprisedesktop\/news\/252522783\/PC-shipments-plummet-as-market-boom-ends\"><br \/>\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/cdn.ttgtmedia.com\/rms\/onlineimages\/money_g1050046190_searchsitetablet_520X173.jpg\" srcset=\"https:\/\/cdn.ttgtmedia.com\/rms\/onlineimages\/money_g1050046190_searchsitetablet_520X173.jpg 960w,https:\/\/cdn.ttgtmedia.com\/rms\/onlineimages\/money_g1050046190.jpg 1280w\" alt ><\/p>\n<h5>PC shipments plummet as market boom ends<\/h5>\n<div>\n<p><img decoding=\"async\" src=\"https:\/\/cdn.ttgtmedia.com\/rms\/onlineImages\/gleason_michael.jpg\" alt=\"MikeGleason\">\n\t\t\t\t\t\t\t\t\t<\/p>\n<p><span>By: <span>Mike\u00a0Gleason<\/span><\/span>\n\t\t\t\t\t\t\t<\/p>\n<\/div>\n<p>\t\t\t\t<\/a><\/li>\n<li><a id=\"DigDeeperItem-4\" href=\"https:\/\/www.techtarget.com\/searchmobilecomputing\/news\/252505931\/PC-shipments-in-the-US-grow-despite-chip-shortage\"><br \/>\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/cdn.ttgtmedia.com\/visuals\/searchSOA\/web_services_development\/soa_article_021_searchsitetablet_520X173.jpg\" srcset=\"https:\/\/cdn.ttgtmedia.com\/visuals\/searchSOA\/web_services_development\/soa_article_021_searchsitetablet_520X173.jpg 960w,https:\/\/cdn.ttgtmedia.com\/visuals\/searchSOA\/web_services_development\/soa_article_021.jpg 1280w\" alt ><\/p>\n<h5>PC shipments in the US grow, despite chip shortage<\/h5>\n<div>\n<p><img decoding=\"async\" src=\"https:\/\/cdn.ttgtmedia.com\/rms\/onlineimages\/tamarov_maxim.jpg\" alt=\"MaximTamarov\">\n\t\t\t\t\t\t\t\t\t<\/p>\n<p><span>By: <span>Maxim\u00a0Tamarov<\/span><\/span>\n\t\t\t\t\t\t\t<\/p>\n<\/div>\n<p>\t\t\t\t<\/a><\/li>\n<\/ul>\n<\/section>\n<\/div>\n<p><a href=\"https:\/\/www.computerweekly.com\/news\/365535212\/Gartner-Europe-sees-36-drop-in-new-PCs-as-spending-tails-off\" class=\"button purchase\" rel=\"nofollow noopener\" target=\"_blank\">Read More<\/a><br \/>\n Laine Drews<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Inflation and recessionary pressures have forced many businesses to defer buying new PCs \u2013 meanwhile, manufacturers are hiking up prices By Cliff Saran, Managing Editor Published: 13 Apr 2023 9:52 Analyst Gartner\u2019s latest market data for PC shipments shows a significant 35.9% decline in EMEA compared with a year ago. Mikako Kitagawa, a director analyst<\/p>\n","protected":false},"author":1,"featured_media":629930,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3098,38639,46],"tags":[],"class_list":{"0":"post-629929","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-europe","8":"category-gartner","9":"category-technology"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts\/629929","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/comments?post=629929"}],"version-history":[{"count":0,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts\/629929\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/media\/629930"}],"wp:attachment":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/media?parent=629929"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/categories?post=629929"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/tags?post=629929"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}