{"id":629200,"date":"2023-04-14T09:49:32","date_gmt":"2023-04-14T14:49:32","guid":{"rendered":"https:\/\/news.sellorbuyhomefast.com\/index.php\/2023\/04\/14\/tiktok-sister-app-lemon8-looks-to-creators-to-help-it-grow-to-the-next-level\/"},"modified":"2023-04-14T09:49:32","modified_gmt":"2023-04-14T14:49:32","slug":"tiktok-sister-app-lemon8-looks-to-creators-to-help-it-grow-to-the-next-level","status":"publish","type":"post","link":"https:\/\/newsycanuse.com\/index.php\/2023\/04\/14\/tiktok-sister-app-lemon8-looks-to-creators-to-help-it-grow-to-the-next-level\/","title":{"rendered":"TikTok sister app Lemon8 looks to creators to help it grow to the next level"},"content":{"rendered":"

ByteDance-owned Lemon8<\/a> is borrowing from the platform playbook of its sister app, according to its <\/strong>job vacancies.<\/p>\n

Already, the two platforms have similarities: <\/strong>both apps hit the top 10 download charts lists in their early stages, as social platforms vie for Gen Z audiences and <\/strong>they both are relying on creators to grow in popularity.<\/p>\n

\n

Lifestyle app Lemon8, which was launched on the Apple App store and Google Play store in March 2020 according to Apptopia, has been classed as a cross between Instagram (polished photos) and Pinterest (focused on products and categories). The app has close ties to TikTok, given they share not only the same parent company \u2014 ByteDance \u2014 but also a similar, personalized algorithm which in itself is what helped TikTok make a name for itself and stand out from its competition.<\/p>\n

Lemon8\u2019s current 24 unfilled roles (17 staff roles and seven intern positions) show this latest lifestyle app is preparing a foundation<\/a> for monetizing content and, subsequently, its audience.<\/p>\n

Creators are a must<\/strong><\/h2>\n

The app has already relied on creators to soft launch and pull audiences over to the app, via the numerous videos of creators promoting Lemon8 on TikTok. And it seems keen on building on what momentum it already has among that part of the market. Most (13) of those staff jobs focus on creator partnerships across the app\u2019s key content verticals: fashion, beauty, food and lifestyle.<\/p>\n

And those roles are spread far and wide. Six of those associate positions are based in New York with a base pay range between $27.69 to $46.15. An additional three roles are in Ho Chi Minh City in Thailand, two in Jakarta, Indonesia, as well as an additional role in Bangkok \u2014\u00a0markets where Lemon8 is already established \u2014\u00a0and one in London.<\/p>\n

Further, a content strategy manager role in London is expected to work closely with the creator partnership management team, while developing a go-to market strategy for Lemon8 in the U.K. \u2014 its second important market (after the U.S.) for the app outside of Asia.<\/p>\n

So it stands to reason that courting creators is a viable strategy to grow a user base and fill those users feeds (and quickly), although it doesn\u2019t necessarily guarantee success. <\/p>\n

\u201cByteDance has an advantage here with its pre-existing creator relationships through TikTok,\u201d said Jamie MacEwan, senior research analyst at Enders Analysis. \u201cThey may be hoping that using creators will make Lemon8 less reliant on marketing spend for user growth, though TikTok\u2019s years of hefty marketing outlays suggests there\u2019s no way round spending billions to achieve massive global scale.\u201d<\/p>\n

Lemon8 will have an ads platform<\/strong><\/h2>\n

No matter what platform exists, social media channels rely on advertising to some degree (unless you\u2019re BeReal<\/a>, of course), to help keep money rolling in (or if you\u2019re Twitter<\/a>, the bills paid).<\/p>\n

Lemon8 is no different.<\/p>\n

While the platform\u2019s privacy policy clearly states how advertisers collect and use consumer data\u00a0\u2014 perhaps preempting any blowback from political parties, in a bid to provide a level of transparency \u2014 Lemon8 is hiring a monetization product operations role in Bangkok. According to the job spec, the role aims to provide a \u201cbest-in-class advertising experience\u201d as well as \u201cprovide a variety of Lemon8 monetization solutions\u201d for marketers.<\/p>\n

Moreover, the platform has also advertised for a Tokyo-based \u201cpartnership manager \u2013 SMB market\u201d to build relationships with ad agencies, as well as launch events in the Japanese market. And since SMBs are the bedrock of any platform\u2019s ads business, it stands to reason that Lemon8 would try and lock that part of the market down early.<\/p>\n

Notably though, none of the 24 open roles are based in ByteDance\u2019s Beijing headquarters. \u201cI wouldn\u2019t be surprised if there is someone within ByteDance or advising the company not to associate ByteDance with Lemon8 in any way, given the spotlight<\/a> TikTok is currently under with the U.S. Congress,\u201d said Babar Javed, director of public affairs at martech startup accelerator, Z2C Limited. \u201cIt\u2019s their way of flying under the radar of suspicion.\u201d<\/p>\n

But given that TikTok\u2019s fate in the western world is still uncertain<\/a>, it is arguably surprising that ByteDance has explicitly advertised these roles for Lemon8 via its own website, making clear distinctions (if there was any prior confusion) that the two companies are very much linked. <\/p>\n

Under the \u2018About ByteDance\u2019 section on each job page, the tech company states that it has \u201ca suite of more than a dozen products, including TikTok, Helo, and Resso, as well as platforms specific to the China market, including Toutiao, Douyin, and Xigua\u201d. This is the first clear, public message that yes, Lemon8 is part of ByteDance.<\/p>\n

\u201cSince ByteDance is currently in the news for other reasons, I was speculating that they may be selective about when to make a splash with Lemon8,\u201d said Jordan Robuck, director of communications at MMI Agency.<\/p>\n

It appears that Lemon8 is already positioning itself as the next hip happening place for creators and users alike; almost like a scrappy competitor to its sister app TikTok. At the same time, it enables ByteDance to cover all bases across photos and short-form video, in some sort of bid for social domination, despite the ongoing controversies. After all, Lemon8 explains the team \u201cnever [shies] away from taking calculated risks and embrac[es] ambiguity as it comes,\u201d according to its job descriptions.<\/p>\n

Perhaps that\u2019s the reason Lemon8 is already hiring for a global internal audit head, based in Mountain View, California, to get ahead of any potential questions over the app\u2019s operations. After all, ByteDance defines the job as a \u201chighly specialized position providing robust and objective assurance on, and insight and advice about, the design and operation of effective governance, risk management and internal control arrangements.\u201d<\/p>\n

What is clear though, is Lemon8 is far from giving up. ByteDance doesn\u2019t appear concerned that the app may live the same fate as its sister app TikTok, due to those ByteDance \/ China ties. In fact, it appears more determined than ever. Right now, ByteDance has three apps that are on the top downloaded list in the U.S., said Keith Bendes, vp of strategy at Linqia. Those are TikTok, video editing app CapCut and Lemon8.<\/p>\n

\u201cGiven the ban concerns over TikTok, it is not a bad strategy for the company to be hedging with investments around Lemon8 and even CapCut,\u201d Bendes said.\u00a0<\/p>\n

ByteDance did not immediately <\/strong>respond to Digiday\u2019s request for comment.<\/p>\n<\/div>\n

\n

https:\/\/digiday.com\/?p=499054<\/p>\n<\/p><\/div>\n

Read More<\/a>
\n Krystal Scanlon<\/p>\n","protected":false},"excerpt":{"rendered":"

ByteDance-owned Lemon8 is borrowing from the platform playbook of its sister app, according to its job vacancies.Already, the two platforms have similarities: both apps hit the top 10 download charts lists in their early stages, as social platforms vie for Gen Z audiences and they both are relying on creators to grow in popularity. Lifestyle<\/p>\n","protected":false},"author":1,"featured_media":629201,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2295,46,2442],"tags":[],"class_list":{"0":"post-629200","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-sister","8":"category-technology","9":"category-tiktok"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts\/629200","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/comments?post=629200"}],"version-history":[{"count":0,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts\/629200\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/media\/629201"}],"wp:attachment":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/media?parent=629200"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/categories?post=629200"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/tags?post=629200"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}