![\"Entertainment](\"https:\/\/www.digitalmusicnews.com\/wp-content\/uploads\/2023\/04\/tim-mcgraw-launches-down-home-media-brand-with-skydance-backing-article.png\" "\\"Entertainment\\"")
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Entertainment Tim McGraw launches \u2018Down Home\u2019 a new media, entertainment, and marketing company with backing from Skydance.<\/span><\/h2>\nCountry superstar Tim McGraw has announced the launch of Down Home, a new media, marketing, and entertainment company headquartered in Nashville<\/a>.\u00a0<\/span><\/p>\nThe company is a collaborative effort between McGraw and his management company EM.Co, with social content studio Shareability. Tim Staples, Shareability\u2019s founder, is Down Home\u2019s co-founder and CEO. EM.Co\u2019s co-founder Brian Kaplan will serve as Chief Strategy Officer.<\/span><\/p>\nDown Home aims to connect McGraw\u2019s country music audience with Hollywood and brands by producing film, TV, and digital media focusing on \u201crelatable stories that capture the essence and spirit of everyday Americans.\u201d<\/span><\/p>\nMcGraw\u2019s new venture closed an investment and deal with Skydance Media, David Ellison\u2019s leading entertainment company. Skydance will develop film and TV projects with Down Home while sending IP and other material Down Home\u2019s way.<\/span><\/p>\nDown Home has also secured a private investment from Nashville-based TriScore Entertainment and The Laurel Group, a boutique merchant bank that will continue to advise the company. Skydance founder and CEO David Ellison will serve on the Down Home board.<\/span><\/p>\n\u201cCountry music has always been about storytelling,\u201d says McGraw. \u201cOur stories are honest vignettes of life and family and community. I think there\u2019s a longing for that. For me, that\u2019s Down Home. That\u2019s how I grew up, those are the stories I like to tell, and that\u2019s what I want our company to be about.\u201d<\/span><\/h4>\n\u201cTim McGraw is an outstanding artist and entertainer. He is truly gifted at telling stories across mediums that deeply connect with the audience and has built an unmatched community of fans around the world,\u201d adds Ellison.\u00a0<\/span><\/p>\n\u201cWe are thrilled to partner with him, Tim Staples, Brian Kaplan, and everyone at Down Home, as they have created a dedicated infrastructure to tell stories across film, TV, and music to fulfill a massive demand for authentic, inspiring stories.\u201d<\/span><\/p>\n\u201cFrom 1883 to Friday Night Lights or songs like \u2018Humble and Kind,\u2019 Tim McGraw<\/a> knows how to connect with this audience in a way that can be really powerful for both Hollywood and brands,\u201d says Staples.<\/span><\/p>\nDown Home has two scripted series in development with Skydance, with plans for features and animation following. Joel Bergvall, Down Home\u2019s Head of Film and Television, is heading that slate.<\/span><\/p>\n\u201cPeople want stories that move them, and that starts with characters they can relate to,\u201d says Bergvall. \u201cWe\u2019re focused on underdogs, unlikely heroes, and people striving for their sense of family, community, and belonging.\u201d<\/span><\/p>\nThe company also plans to establish a social content studio in Nashville to nurture the community\u2019s emerging talent, fostering connections across music, sports, entertainment, and brands.<\/span><\/p>\n\u201cWe\u2019re thrilled to be a part of the next chapter in Nashville\u2019s evolution<\/a>, empowering artists and visionaries to create a new hub for storytelling that combines talent, passion, and innovation,\u201d concludes Kaplan.<\/span><\/p>\n<\/section><\/div>\n
The company is a collaborative effort between McGraw and his management company EM.Co, with social content studio Shareability. Tim Staples, Shareability\u2019s founder, is Down Home\u2019s co-founder and CEO. EM.Co\u2019s co-founder Brian Kaplan will serve as Chief Strategy Officer.<\/span><\/p>\n Down Home aims to connect McGraw\u2019s country music audience with Hollywood and brands by producing film, TV, and digital media focusing on \u201crelatable stories that capture the essence and spirit of everyday Americans.\u201d<\/span><\/p>\n McGraw\u2019s new venture closed an investment and deal with Skydance Media, David Ellison\u2019s leading entertainment company. Skydance will develop film and TV projects with Down Home while sending IP and other material Down Home\u2019s way.<\/span><\/p>\n Down Home has also secured a private investment from Nashville-based TriScore Entertainment and The Laurel Group, a boutique merchant bank that will continue to advise the company. Skydance founder and CEO David Ellison will serve on the Down Home board.<\/span><\/p>\n \u201cTim McGraw is an outstanding artist and entertainer. He is truly gifted at telling stories across mediums that deeply connect with the audience and has built an unmatched community of fans around the world,\u201d adds Ellison.\u00a0<\/span><\/p>\n \u201cWe are thrilled to partner with him, Tim Staples, Brian Kaplan, and everyone at Down Home, as they have created a dedicated infrastructure to tell stories across film, TV, and music to fulfill a massive demand for authentic, inspiring stories.\u201d<\/span><\/p>\n \u201cFrom 1883 to Friday Night Lights or songs like \u2018Humble and Kind,\u2019 Tim McGraw<\/a> knows how to connect with this audience in a way that can be really powerful for both Hollywood and brands,\u201d says Staples.<\/span><\/p>\n Down Home has two scripted series in development with Skydance, with plans for features and animation following. Joel Bergvall, Down Home\u2019s Head of Film and Television, is heading that slate.<\/span><\/p>\n \u201cPeople want stories that move them, and that starts with characters they can relate to,\u201d says Bergvall. \u201cWe\u2019re focused on underdogs, unlikely heroes, and people striving for their sense of family, community, and belonging.\u201d<\/span><\/p>\n The company also plans to establish a social content studio in Nashville to nurture the community\u2019s emerging talent, fostering connections across music, sports, entertainment, and brands.<\/span><\/p>\n \u201cWe\u2019re thrilled to be a part of the next chapter in Nashville\u2019s evolution<\/a>, empowering artists and visionaries to create a new hub for storytelling that combines talent, passion, and innovation,\u201d concludes Kaplan.<\/span><\/p>\n<\/section><\/div>\n\u201cCountry music has always been about storytelling,\u201d says McGraw. \u201cOur stories are honest vignettes of life and family and community. I think there\u2019s a longing for that. For me, that\u2019s Down Home. That\u2019s how I grew up, those are the stories I like to tell, and that\u2019s what I want our company to be about.\u201d<\/span><\/h4>\n