{"id":628686,"date":"2023-04-13T05:43:00","date_gmt":"2023-04-13T10:43:00","guid":{"rendered":"https:\/\/news.sellorbuyhomefast.com\/index.php\/2023\/04\/13\/the-end-of-generic-emails-target-your-future-guests-with-personalization\/"},"modified":"2023-04-13T05:43:00","modified_gmt":"2023-04-13T10:43:00","slug":"the-end-of-generic-emails-target-your-future-guests-with-personalization","status":"publish","type":"post","link":"https:\/\/newsycanuse.com\/index.php\/2023\/04\/13\/the-end-of-generic-emails-target-your-future-guests-with-personalization\/","title":{"rendered":"The end of generic emails: target your future guests with personalization"},"content":{"rendered":"
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\nThe end of generic emails: target your future guests with personalization \u2014 Source: Triptease<\/a>
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Your customers expect personalization as standard. But according to a recent Triptease survey on customer data, many hotel marketers are still only capturing very little data about potential guests.<\/p>\n

The survey revealed that 90% of hoteliers capture basic guest data, with far fewer collecting rich audience insights like location, party size and lead time. This way of working has forced hoteliers into a situation where they are limited to sending the same, generic emails to all guests. That lack of personalization results in lower open rates and engagement.<\/p>\n

If hoteliers are<\/em> capturing and using more detailed customer data, they\u2019re typically doing it via their CRM which can only capture data from guests who have already made their booking and stayed at the hotel. There\u2019s no strategy for targeting the prospective guests who have not booked yet.<\/p>\n

In our latest guide, we tackle these problems head-on. You\u2019ll learn how to capture and segment prospective guest audiences, with examples including how to automate email campaigns for no room availability, how to alert guests when the price has dropped, and how to reduce cart abandonment on the booking engine.<\/p>\n

What\u2019s in the guide:<\/h3>\n