{"id":626518,"date":"2023-04-07T09:49:28","date_gmt":"2023-04-07T14:49:28","guid":{"rendered":"https:\/\/news.sellorbuyhomefast.com\/index.php\/2023\/04\/07\/trump-is-no-longer-the-social-media-king\/"},"modified":"2023-04-07T09:49:28","modified_gmt":"2023-04-07T14:49:28","slug":"trump-is-no-longer-the-social-media-king","status":"publish","type":"post","link":"https:\/\/newsycanuse.com\/index.php\/2023\/04\/07\/trump-is-no-longer-the-social-media-king\/","title":{"rendered":"Trump is no longer the social media king"},"content":{"rendered":"
\n

A few years ago, the historic arrest of a former US president<\/a> \u2014 especially one as polarizing and bombastic as Donald Trump \u2014 would have been a moment made for Twitter. The platform is known as the first place people turn to find and riff on breaking news with witty commentary and unfiltered reactions.<\/p>\n

But on Tuesday, the reaction to Trump\u2019s arraignment on the social media platform was a bit of a snoozefest.<\/p>\n

\u201cWhen Trump got Covid in October 2020, folks were glued to Twitter and were hanging onto every moment and the schadenfreude was off the charts,\u201d writer and activist Chip Goines said in a text. Now, Goines said, the reaction was \u201cunderwhelming\u201d and \u201cmuted.\u201d<\/p>\n

There were several factors at play. For one, people care less about Trump than they did when he was president, and the arrest was visually boring and low on drama. Plus, Trump himself wasn\u2019t tweeting. But there\u2019s no denying that Twitter as an app has lost some of its magic as the most happening place to be during a major breaking news moment and that Trump has lost his sheen as the de facto king of social media, with Twitter being his primary platform of choice.<\/p>\n

Data from media intelligence firm Zignal Labs shows how discussion of Trump\u2019s arrest paled in comparison to other major news cycles involving the former president. In the 24 hours after each event, people tweeted about Trump almost two times more when he had Covid in 2020, and three and half times more after the January 6 Capitol riot, according to Zignal Labs.<\/p>\n

On Tuesday evening, as Trump was addressing his arrest in a speech at Mar-a-Lago<\/a>, the event didn\u2019t even make the top three Twitter US trending hashtags. (They were about the Barbie movie, the rapper Roddy Rich, and Super Mario.) Only one of the top 10 trending US hashtags was even related to Trump\u2019s arrest \u2014 and it wasn\u2019t about Trump but about a comment that CNN commentator Van Jones<\/a> made when discussing the former president\u2019s arrest.<\/p>\n

One of the main reasons Twitter wasn\u2019t as happening as it would have been in times past: It\u2019s become harder to find breaking news because of the changes made to Twitter under its new owner, Elon Musk. Some writers have stopped using the platform as much<\/a> or left entirely because of Musk\u2019s openly hostile policy toward the media, and the app\u2019s design no longer distinguishes<\/a> between verified reporters and people who pay for a check mark. Plus, Musk fired the curation team at Twitter that was responsible for surfacing valuable information during fast-paced moments like Trump\u2019s arrest.<\/p>\n

This all goes to show how much harder it\u2019s become to find and share reputable news in the five months since Musk took over Twitter. <\/p>\n

The diminished presence of journalists on the platform has a lot to do with this. Musk has personally chased them away by doing things like suspending prominent reporters<\/a> and relaxing the rules against harassment<\/a> that can often be targeted at members of the media. Some journalists have quit the platform altogether, and others are \u201cquiet quitting\u201d by staying on Twitter but tweeting much less frequently. That means there\u2019s less buzz from the Twitter users who have historically contributed a lot to major news moments like these.<\/p>\n

For those who are still spending a lot of time on Twitter trying to engage with news, it can be harder to separate the signal from the noise. That\u2019s by design.<\/p>\n

Many users have complained that Twitter\u2019s algorithmically ranked For You tab, which is now the app\u2019s default homepage, is showing less relevant content than it did before. Last week, Platformer<\/a> reported that Twitter is also manually boosting the accounts of certain VIP users, including Ben Shapiro, LeBron James, and Musk himself. In the future, this problem could get even worse, as Twitter plans to only recommend paid accounts in the For You tab.<\/p>\n

\u201cIn the past during major news moments, there was much more of a \u2018Random person wins the internet\u2019 vibe where you see stuff from folks you don\u2019t follow,\u201d Jason Goldman, VP of product at Twitter from 2007 to 2010, wrote in a text. \u201cThat\u2019s always been the value of Twitter in live events is its ability to source stuff from the edges. I haven\u2019t seen much from the edges.\u201d<\/p>\n

Another major change making it harder to follow news on Twitter: There\u2019s no longer a hand-picked curation in the trending tab<\/a> where you can go to find popular hashtags about timely events or topics. This is what Twitter\u2019s curation team<\/a> did. They\u2019d sift through the most interesting tweets about a certain topic, verify that they were accurate, and summarize the most interesting ones. But soon after he took over, Musk gutted that team. The trending tab still exists, but it\u2019s a shell of its former self, relying mostly on automated ranking that often isn\u2019t as good.<\/p>\n

Some power users are getting around the design flaws by curating their own detailed lists of accounts to follow and watching only those accounts. But the changes are turning off some of Twitter\u2019s most avid users, who used to thrive on the platform\u2019s efficiency for surfacing interesting tweets and conversations.<\/p>\n

\u201cTwitter as a breaking news platform for news junkies like me is terribly broken at this point,\u201d said Goines.<\/p>\n

And then there\u2019s the issue of Trump\u2019s lack of a Twitter presence. Despite the fact that he regained the power to tweet in late November when Musk lifted his suspension, Trump \u2014 in an uncharacteristic sign of self-restraint \u2014 has yet to make a peep on the platform.<\/p>\n

Part of that could be because Trump has an exclusivity contract that requires him to post on social media on his own social media app, Truth Social, six hours before he posts on other sites<\/a>. But there\u2019s a big loophole to that agreement: Trump can post anything he wants related to \u201cpolitical messaging\u201d or fundraising, according to SEC filings<\/a>. So it\u2019s a bit of a mystery why Trump isn\u2019t tweeting up a storm during this major moment of personal and legal crisis.<\/p>\n

In any case, without Trump tweeting on the platform, the conversation about him on Twitter dies down. As we\u2019ve previously reported<\/a>, much of that conversation involves other users reacting to his tweets. Trump\u2019s tweets riled up his base and acted as a foil for his critics. Without him there to instigate, Twitter is a lot quieter.<\/p>\n

It\u2019s inevitably worth considering that, beyond Twitter\u2019s recent issues and Trump\u2019s relative absence, the former president\u2019s arrest didn\u2019t stir up much Twitter chatter because people just aren\u2019t that excited about Trump anymore.<\/p>\n

In real life, protests in support of Trump were muted<\/a> \u2014 by some reports, members of the media outnumbered actual supporters outside of his New York courthouse arraignment on Tuesday. Many of Trump\u2019s most fervent supporters have also toned down their rhetoric after seeing the consequences of those who took it too far with January 6, according to some extremism researchers<\/a>.<\/p>\n

The arrest also wasn\u2019t as visually dramatic as people imagined it might be. It was nothing like the fake AI images that hallucinated visions<\/a> of Trump being handcuffed or running from the cops. Instead, Trump made a deal with authorities to have a relatively civilized arrest: turning himself in, closed-door proceedings, and no mugshot.<\/p>\n

Some political analysts said the lack of conversation is because the charges themselves weren\u2019t as substantive as some expected.<\/p>\n

\u201cFrom what I\u2019ve seen on Twitter, there\u2019s been very little piling on from the left which would seem to indicate skepticism about the charges,\u201d Eric Wilson, a political technologist who has worked with Republican campaigns, said in an email on Tuesday. \u201cI think if we\u2019d learned anything new today, that would have fueled the conversation.\u201d<\/p>\n

The boring conversations about Trump\u2019s arrest weren\u2019t limited to Twitter. Even on CNN, people made fun of the fact that<\/a> there was so little to talk about that anchors resorted to commenting on the existence of \u201cmany doors\u201d at the courthouse.<\/p>\n

So, you could argue that part of the reason Twitter wasn\u2019t dramatic on Tuesday was that the event itself wasn\u2019t quite the spectacle people expected it to be.<\/p>\n

But back in Twitter\u2019s glory days, it didn\u2019t take much to set off a storm of Trump chatter (remember his \u201ccovfefe\u201d tweet?<\/a>).<\/p>\n

Now, even a historic, unprecedented event like a former US president being arraigned on multiple felony charges set off just a mild buzz of activity on Twitter, rather than the raucous roar of commentary you might expect. It certainly seems like a sign of meaningful decline \u2014 both of Twitter\u2019s relevance and that of the former reality TV host who was the main character on the app for so many years.<\/p>\n

A version of this story was first published in the Vox technology newsletter. <\/em>Sign up here<\/strong><\/em><\/a> so you don\u2019t miss the next one!<\/em><\/p>\n

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