{"id":625570,"date":"2023-04-04T17:54:31","date_gmt":"2023-04-04T22:54:31","guid":{"rendered":"https:\/\/news.sellorbuyhomefast.com\/index.php\/2023\/04\/04\/monster-energy-targets-indie-game-in-latest-trademark-lawsuit\/"},"modified":"2023-04-04T17:54:31","modified_gmt":"2023-04-04T22:54:31","slug":"monster-energy-targets-indie-game-in-latest-trademark-lawsuit","status":"publish","type":"post","link":"https:\/\/newsycanuse.com\/index.php\/2023\/04\/04\/monster-energy-targets-indie-game-in-latest-trademark-lawsuit\/","title":{"rendered":"Monster Energy targets indie game in latest trademark lawsuit"},"content":{"rendered":"<p>Entertainment <\/p>\n<div id=\"content_above\">\n<p>\nIf you click on a link and make a purchase we may receive a small commission.  <a href=\"http:\/\/www.eurogamer.net\/editorial-policy\">Read our editorial policy<\/a>.\n<\/p>\n<article data-ads=\"true\" data-article-type=\"news\" data-paywalled=\"false\" data-premium=\"false\" data-type=\"article\">\n<header>\n<div>\n<p>&#8220;I&#8217;m going to fight them,&#8221; developer pledges.<\/p>\n<\/p><\/div>\n<div>\n<figure>\n  <a href=\"https:\/\/assetsio.reedpopcdn.com\/Untitled-1_sM2sohv.jpg?width=1920&#038;height=1920&#038;fit=bounds&#038;quality=80&#038;format=jpg&#038;auto=webp\" target=\"_blank\" data-lightbox=\"true\" rel=\"noopener\"><br \/>\n  <img decoding=\"async\" src=\"https:\/\/assetsio.reedpopcdn.com\/Untitled-1_sM2sohv.jpg?width=690&#038;quality=75&#038;format=jpg&#038;auto=webp\"  loading=\"eager\" alt=\"Entertainment Monster Energy.\" width=\"690\" height=\"388\" fetchpriority=\"high\"><br \/>\n  <\/a><\/p>\n<\/figure>\n<\/div>\n<\/header>\n<div>\n<p>\nEnergy drink maker Monster has another video game trademark victim in its sights &#8211; this time, indie game Dark Deception: Monsters &#038; Mortals.\n<\/p>\n<p>\nAccording to the game&#8217;s developer Glowstick Entertainment, Monster has lodged a legal complaint that takes exception to Dark Deception: Monsters &#038; Mortals including the word &#8220;Monsters&#8221; in its title.\n<\/p>\n<p>\nGlowstick founder Vincent Livings has chosen to make the situation public via a thread on <a href=\"https:\/\/twitter.com\/VincentLivings\/status\/1641068531314995201\">Twitter<\/a> (as spotted by <a href=\"https:\/\/www.thegamer.com\/monster-energy-goes-after-glowstick-entertainment-for-using-the-word-monster\/\">TheGamer<\/a>), and pledged to fight Monster&#8217;s claim in court.\n<\/p>\n<figure><figcaption>Dark Deception: Monsters &#038; Mortals&#8217; Silent Hill DLC.<\/figcaption><\/figure>\n<p>\n&#8220;It&#8217;s well known that Monster Energy is a notorious trademark troll,&#8221; Livings wrote. &#8220;Unfortunately, they&#8217;re at it again. For a company that likes to target their drinks at gamers, they also like to try to bully and bankrupt game studios with lengthy high dollar litigation.\n<\/p>\n<p>\n&#8220;Monster Energy&#8217;s lawyers are coming after us right now, because [Dark Deception: Monsters &#038; Mortals] has the word &#8220;Monsters&#8221; in it. They claim that our game is confusingly similar to their energy drink. Yep, that&#8217;s really their claim. Rather than roll over, I&#8217;m going to fight them in court.&#8221;\n<\/p>\n<p>\nGlowstick&#8217;s use of black and neon green colouring in its logo has also attracted the ire of Monster, Livings claimed.\n<\/p>\n<p>\nBack in 2020, it was revealed <a href=\"https:\/\/www.eurogamer.net\/gods-and-monsters-name-was-contested-by-monster-energy-legal-documents-reveal\">Monster had contested Ubisoft&#8217;s original name for Immortals Fenyx Rising<\/a>, back when the Ancient Greece-set RPG was titled Gods and Monsters.\n<\/p>\n<p>\nIn a similar manner, Ubisoft&#8217;s attempt to trademark its game name was hit by an opposition filing by the energy drink company. Ultimately, Ubisoft claimed it had changed the game&#8217;s name for a &#8220;creative&#8221; reason.\n<\/p>\n<p>What&#8217;s curious here is that Glowstick has been using the Monsters &#038; Mortals branding for several years, and in the meantime has partnered with various other high-profile franchises like Silent Hill.<\/p>\n<p>\n&#8220;Monster Energy is a bully that is owned by Coca-Cola,&#8221; Livings concluded. &#8220;Do not support a bully company by buying their energy drinks. If nothing else, I hope they eventually learn that going after game studios is not in their best interest. #boycottmonsterenergy&#8221;\n<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<p><a href=\"https:\/\/www.eurogamer.net\/monster-energy-targets-indie-game-in-latest-trademark-lawsuit\" class=\"button purchase\" rel=\"nofollow noopener\" target=\"_blank\">Read More<\/a><br \/>\n Tom Phillips<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you click on a link and make a purchase we may receive a small commission. Read our editorial policy. &#8220;I&#8217;m going to fight them,&#8221; developer pledges. Energy drink maker Monster has another video game trademark victim in its sights &#8211; this time, indie game Dark Deception: Monsters &amp; Mortals. According to the game&#8217;s developer<\/p>\n","protected":false},"author":1,"featured_media":625571,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22983,1798,25137],"tags":[6506,10154],"class_list":{"0":"post-625570","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-energy","8":"category-entertainment","9":"category-monster","10":"tag-energy","11":"tag-monster"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts\/625570","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/comments?post=625570"}],"version-history":[{"count":0,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts\/625570\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/media\/625571"}],"wp:attachment":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/media?parent=625570"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/categories?post=625570"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/tags?post=625570"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}